As the Senior Vice President at Art & Science, I am part of a client team that is an extension of our key clients. I am responsible for helping lead marketing and brand strategy, partnership deal valuations, talent recommendations, and asset usage for key clients (The UFL, PayPal, and Verizon), and use my extensive marketing experience to deliver best-in-class POVs and help our clients cement themselves as industry leaders. Notable work and responsibilities include:• Lead client (Verizon) sports property activation ideation to ensure the best use of assets and deliver maximum deal value.• Lead potential and current athlete and artist talent recommendations and vetting for client (Verizon) brand fit and best use. • Worked with the client (the UFL) to launch the inaugural 2024 season from a marketing activation and production to ensure maximum success.• Work with key client teams to lead marketing strategy and activation implantation for the client (the UFL) and their league sponsors (The U.S. Army, ZOA Energy Drink, Gatorade, and Westgate Resorts. • Work with the client (the UFL) to evaluate current league sponsor deals and help drive growth in renewal negotiations to ensure maximum value and revenue for the league.• Define KPIs to measure client campaign success and forecast performance to inform accurate forecasting & reporting.• Develop cross-industry strategies and collaborate cross-functionally within the organization to support other key accounts.• Stay abreast of competitive campaigns and trends within the industry and provide industry expertise POV to clients.• Lead insights research to determine optimal client strategies and to establish ideal partnerships.• Understand local resources and proactively deliver insights and partnership opportunities to the client’s sports marketing team.

Duties and Responsibility As the VP of Sports & Entertainment Marketing/Midwest Sales, I was responsible for helping lead the brand in an omni-channel marketing effort to grow the Company’s energy drink and supplement business and supported revenue growth across retail and DTC channels. Additional responsibilities included: - Worked closely with key company leaders and the EVP of Marketing & Strategic Partnerships to develop marketing goals, objectives, and strategies: • Sports/Entertainment Marketing – Led sports and entertainment marketing efforts and maximized brand awareness through talent and sports property partnerships • Retail – Managed marketing efforts segmenting and targeting retail audiences where the company’s products are sold at retail. • Direct-to-Consumer – Managed performance-based marketing alongside the EVP of Marketing & Strategic Partnerships and other key company leaders. • Social – Managed brand ambassadors, influencers, and social content on all channels as well as experiential marketing. • Sales – Managed retail sales efforts in the Midwest region alongside the VP of Retail Sales - Created and propagated an enthusiastic brand message that resonated with the Company’s target demographic, as well as developing and protecting brand style guidelines. - Prepared and managed portions of the marketing department budget in conjunction with the EVP of Marketing & Strategic Partnerships. - Provided full support to the EVP of Marketing & Strategic Partnerships in establishing and managing key relationships with marketing agency partners, commercial production companies, and brand ambassadors and influencers, including contract and project negotiations. - Engaged in other various functions (market monitoring, public relations, customer operations mgmt.) as the brand enters a substantial growth phase.

As the Sr Account Manager working on the Anheuser-Busch account team in global partnerships, I led the day-to-day strategy and management of AB-InBev sponsorship development, activation, and experiential marketing initiatives across their sports partnerships portfolio. I primarily drove strategy, planning, and activation efforts for NBA and MLB league and team partnerships nationally and locally.Notable work and responsibilities included:• Led the seamless NBA lead brand transition from Budweiser to Michelob ULTRA, by securing the most visible and marquee signage inside the NBA bubble on behalf of ULTRA to create the “Michelob Courtside” seats and signing talent like Jimmy Butler, and Anthony Davis• Budweiser/Dwayne Wade “This Bud’s For 3” content, where I supported negotiations with Wade’s team, collaborated with Budweiser’s agencies on the feasibility of content and promotion plan, as well as managed relationships with the NBA, Miami HEAT, and the NBPA for content approval• Ideated for, produced, and managed Budweiser’s marquee cultural music and entertainment event BudLIVE at NBA All-Star 2018 L.A, 2019 Charlotte, and 2020 Chicago. Emphasis was on ensuring the NBA delivered/overdelivered on all assets owed to Budweiser for a quality event experience• Provided strategic POV on ULTRA and Budweiser’s role in the landscape of various U.S sports and general properties, and delivered a play-by-play toolkit that shows the most effective means to implement the strategy on a local/on the ground level• Interacted daily with AB-InBev to understand priorities, KPIs, and internal stakeholders against owned verticals, and deliver on goals• Led and managed program development with internal creative and production teams against relevant property activations• Led evaluation and negotiation of potential incremental partnership opportunities or renewals• Oversaw event marketing team supporting sponsorship tactical implementation at all events where agency staff is needed

Scratch Events is the largest DJ-based experiential events company in world. We help over 250 brands and 150 agencies connect with consumers that have an affinity for music, through unique DJ-based experiential events/programsResponsibilities Include:Built, and managed strategic/corporate partnerships that often include: Event sponsorship, ambassador programs, talent management, event production and activation, and digital content creation and promotion Exceeded incremental revenue goals by over 100%Created and managed an integrated marketing program for Bose around their recently launched "Bose F1 Flexarray Loudspeaker" . Program featured brand ambassador DJs, event production, and social media contentNotably closed and currently managing a 6 figure deal for Monster Energy to be the official energy drink of Scratch DJ AcademySecured and currently managing a client base that include brands like: Google, Samsung, Bose, Mastercard, Activision, Twitter, Brown-Forman, Under Armour, Intel, ZICO Coconut Water, and Vita CoCoIdentified, mined, and drove new business across multiple industries through calls, emails, new client meetings, and contract negotiations Oversaw end-to-end process from sales to event/partnership production, to execution Developed visually stimulating, and informative proposal decks for prospects

1 of only 6 sales executives to exceed Q1 target number, and only person to do so on first and second year events, as opposed to more established programsOversaw Data Analytics Portfolio of eventsSell and manage both digital and onsite sponsorship space for B2B conferences around the US, focusing on Fortune 500 and 100 companiesConsulted C-level executives on their business development growth objectivesBuilt my own book of business through extensive prospecting, and selling to C-level executives Used SPIN selling process to gather situational information, find and implicate on problems, and provide a solution

As Vice President of Marketing, Sales, and Business Development, I was responsible for:Created and oversaw the successful launch of www.FootballMarkets.com, the premier social media site for pro football fansI Created and currently implementing successful social media campaigns on Twitter, Facebook, Instagram, Google +, and PinterestI Created and currently implementing marketing/PR push, involving radio interviews, print & digital marketing, viral/grass roots marketing , and press releasesHired and managed a social media/marketing staff that maintained the various initiatives I createGrew user base, and analyzed their traffic and participation activity through Google Analytics Built relationships with C level executives of companies/brands, with the goal of securing commitments for “Deals Room”

Identified and sold available ticket inventory by generating leads via inbound/outbound calls, meetings, in-game entertainment, and networking events Executed sales and retention efforts including, but not limited to, servicing and up-selling existing and new accountsManaged interactions with clients and prospects utilizing a customer relationship management database (CRM).Executed sales promotions and game day activities

Charged with the responsibility to design activation platforms and programs for the gas/oil company segment in ChicagoPlatforms/programs were designed to be utilized and activated in/for:• In-venue • At retail • Radio/television • Web- based • Hispanic Market activation

Execute market research through focus groups and surveys, the purpose of increasing fan loyalty to UCF footballCreate and implement an effective marketing plan aimed at current UCF students and recent graduateImplement marketing partnership with UCF Athletics and UCF Alumni Association

Research and publishes a variety of studies, including annual studies of student-athlete graduation rates and racial attitudes in sports, and internationally recognized Racial and Gender Report CardConduct assessments on hiring practices in coaching and sport management in professional and college sport

Recruit and manage Premium Services volunteers for UCF home football games Assign volunteers to tasks related to premium services, and customer serviceTroubleshoot all issues within Bright House Networks Stadium’s Roth TowerGreeted and courted prospected current and potential suite holders, and club seat ticket holders for upgrades

Generated over $95,000 of revenue through group and season ticket sales programs, and donation solicitationAcquired and maintained season ticket clients for UCF AthleticsCreated pregame networking events for local business owners and community leaders to increase prospect databasePerformed marketing, promotions, public relations, sponsorship contracts, relationship marketing, community service, media relations, and cold calling

Sold group tickets for the High School Football State Championships and East-West Shrine GameProduced reports and contracts for vendors and staffPlanned and executed more than 80 events per year Recruited & tracked volunteers, conducted venue logistics and transportation plans, tracked and sold merchandise, setup & broke down venues, marketed and promoted games, facilitated direct mail.Created promotional game at Feast on the 50 event to increase ticket sales prospect database

Supervised physical education & Intramurals staff during evenings, and weekend hours.Executed setup & breakdown of phys ed complex for intramurals, and daily use by AUM studentsAssisted Intramurals Director with setup of teams, and officials for all AUM intramural sportsTroubleshot all issues in the absence of Intramurals Director Performed external operations such as marketing, and promotions for all AUM intramural sports

Executed pre-game, & in-game promotions and marketing eventsPerformed day to day internal operations such as financial reports, team operations, accounts payable, accounts receivable, development, and athletic complianceParticipated in upkeep of athletic department, and athletic conference websites for sports information departmentPerformed day to day external operations, such as marketing, promotions, public relations, sponsorship contracts, relationship marketing, community service, media relations, and cold callingExecuted setup & breakdown of all game day operations for AUM athletic events, along with concession operations, & field securityPerformed administrative duties throughout athletic department offices

 Issued and inventoried all equipment Oversaw day to day practice operations regarding drills and equipment Assisted on sideline during games as ball boy for opposing teams at home games and a variety of duties at away games