Managing Director for Touchstone, A Swarovski CompanyReimagining the BrandIn an industry as dynamic as jewelry, staying relevant means embracing change. Our mission is to:1. Reimagine Luxury: Elevate Touchstone's position as an accessible luxury brand for today’s discerning buyers.2. Engage with multiple Generations: Build connections with customers through trend-forward designs and relatable storytelling.3. Innovate Marketing Strategies: Leverage social commerce platforms to make Touchstone’s stunning jewelry a staple in everyday fashion.

• Drove revenue from zero to 10mil a month in 12 months, leading the US market expansion for Olive Tree People Skincare.• Spearheaded innovative programs and incentives to drive revenue growth and exceed sales objectives.• Trained and coached top sales leaders, providing personal development plans to drive sales excellence.

• Spearheaded strategic sales initiatives in the SaaS ecommerce domain, driving revenue growth and customer acquisition.• Managed and developed high-performance sales teams, setting goals and fostering a collaborative environment.• Cultivated impactful partnerships with professional skincare brands and ecommerce providers to enhance market presence and revenue streams.

As the Head of Sales-President, I formulated the go-to-market strategy for a new skincare company, encompassing all aspects of product development, branding, marketing, distribution, compensation plan, incentives, staffing, sales training, and P&Ps. I coordinated the development of a foundation for corporate culture and contributed innovatively to conceptualization of the brand. I carried out field sales recruitment procedures and delivered comprehensive national presentations for the brand. I also devised and executed a social media affiliate campaign strategy by successfully negotiating contracts with celebrity spokespeople and influencers.

Recruited and assigned by the Board of Directors of Ruby Ribbon to provide valuable insights and consultancy for CEO. I conducted and delivered analysis of mature network marketing company and reported to the Board of Directors by demonstrating BOD presentations regarding operational progress. I created initiatives to achieve rapid sales to reach quarterly goals. I was also involved in amending and restructuring of compensation plan, development of incentive/reward programs, and documenting new quarterly promotional energy chart.

Created and developed back office training curriculum for skincare and beauty independent sales representatives. Areas of focus: Attraction marketing, recruiting/sponsoring language, closing skills, objection handling, overcoming fears, mindset, warm/cold market networking, business planning tools for month, quarter, annual, and leadership development. Project lead for compensation plan revision, new product launch planning, leadership retreat training, new travel award and auto programs, national convention content and run of show development, legal and policy development and enforcement. Conducted national weekly training calls, one on one calls, and team calls. Extensive travel for field based market expansion initiatives and opportunity meetings/training.

Conceptualize, develop, and facilitate learning to drive talent development for a ground floor skincare company of independent sales consultants.

As the Field Learning and Development Leader, I led, mentored, and empowered consultants aiming to successfully and swiftly learn key skills and develop professional behaviors to build Rodan+Fields portfolio and territories. I functioned as a hired consultant with R+F home office and collaborated closely with Field Development to contrive robust training curriculum as well as beneficial coaching initiatives provide exceptional support for consultant’s organizations. I performed presentations at regional and national events.Selected Accomplishments: As an independent field representative, established downline organization that produced over $2M in volume monthly.Achieved the honor of being placed in the Rodan and Fields Hall of Fame; RFx Circle Achiever.Gained and maintained a prestigious position on the corporate leadership and development advisory board.

AMAG PharmaceuticalsNational Account Director C-Suite C-Suite selling to CEO, CFO, and CMO GenentechRegional Sales Director

An entrepreneur-based organization focused on Leadership Development and new product launch.Owner- Exotic sports car venue 2020Owner- Clothing Boutique Women's Fashion 2021Consulting work on a new Millennial/Gen Z Influencer skincare start-up brand, AS/IF by Dr. Nassif. Consulting work to bring-to-market launch plan for start-up direct sales travel company, KARDLIFE.Travel-based app network marketing company in start-up phase. Developed all learning and training for the back office, branding, SOPs, P&Ps, and optimizing mobile operating system. Extensive work completed in developing vendor relationships in the travel industry.Owner- BEACH MOUNTAIN, Founded and developed a sporting goods company in the surf/beach trade. Successful launch with an appearance on ABCs SHARK TANK.