David R. Brown Email and Phone Number

Created CRO strategies by monitoring the lead flow of customer deals through HubSpot’s CRM automation tools Managed client paid search and paid social campaigns, which included bid recommendations, performance monitoring, ad copy testing, and optimizationsPartnered with Account Leads to develop near-term and long-term digital marketing campaigns that included paid media and organic search roadmaps for clientsLed the build-out of a client’s Google Ad Grants account to ensure campaign requirements and compliance, as well as developed Google Grant strategy and testing plan documentationProduced detailed bi-weekly and monthly reports on organic and paid media strategies that identified new growth opportunities to drive revenue and improve campaign performance Keyword reports, including keyword list building, search volume analysis, and recommendationsCreated technical and on-page SEO audits and strategy plans to set up a practical timeline for clients Analyzed landing pages through Google Analytics and other reporting platforms to optimize for conversion and performance improvement

Led a team of designers and content creatives in developing strategic messaging and deliverables while ensuring creative delivery is on time and brand-focused with an effective message Negotiated, coordinated and executed all annual print, outdoor media and digital contracts to provide the best value and brand exposure in accordance with annual marketing strategy and budget Utilized various tracking platforms to compile and report Return on Investment metrics in addition to Google Analytics Implemented brand strategies through effective print, TV and digital campaigns to increase ROI Managed accounting functions for department by administering budget changes, processing department purchase requests through accounting platform and assisting with monthly accounting closeouts

Managed the training of up to 15 volunteers to assist in shooting major events and activities, including baptisms, family fun nights and holiday services Identified moments worth creating and formatting for social content for a variety of brands and publications Oversaw scheduling and coordination of project shoot dates, story boarding, b-roll footage and final production Collaborated with Arts Director to plan video production projects to enhance worship service and develop an emotional connection from congregation

Managed $100,000 monthly budget for multiple clients while overseeing bidding adjustments and optimizations on a daily basis Involved in managing SEO functions, including site audits, web page directs, title tag optimization and content recommendations based on keyword searches Adjusted ad copy content, optimizations to landing pages and keyword adjustments in ad campaigns to increase quality score and reduce cost-per-click Utilized A/B testing of pay-per-click ads and landing page content to evaluate results that lead to an increase in click-thru-rates, greater conversion rates and lower cost-per-conversions Conducted keyword analysis, keyword list building and search volume analysis Collaborated with team members during client on-boarding to develop and execute PPC account strategies and online marketing road maps Implemented a new paid search and display campaign for a client’s annual festival that contributed to a 75% increase of online sales Reduced a client’s average cost-per-acquisition from $150 to $60 by establishing more specific keywords with a combination of long-tailed keywords and increasing the campaigns quality score

Directed all search marketing activities, including implementation, budget management, performance review and optimization of paid search campaigns Performed online traffic analysis for web, mobile and social media campaigns to identify strategic opportunities and recommend appropriate enhancements in sales, remarketing strategies and customer experience Implemented paid social media campaigns, set benchmarks, and draw actionable insights to enhance efforts Created YouTube video advertising campaigns and monitored KPIs to determine optimization strategies

Oversaw the management of digital campaign ads assets for desktop and mobile digital advertising campaigns to ensure the quality and use of approved images and videos Composed and published website content for Cox Media Houston’s super band stations, The New 93Q, Houston’s Eagle and Country Legends 97.1 Collaborated with Account Executives in creating proposals for client presentations to support and progress the company’s digital advertising sales Trained Account Managers on new digital products and provided them with updates on all current digital trends