Working with some ground-breaking startups in AI on launch plans and seed raises.

MYOB is a leading provider of business software solutions in Australia and New Zealand with 2,000 employees and over $400 million revenue. The Enterprise division is a market leader for enterprise software and includes SaaS products supporting businesses with up to 10,000 employees. The division is the among the fastest growing enterprise vendors in the region.

Salmat is an industry leader in the provision of marketing and customer engagement solutions to enterprise clients across the customer lifecycle, managing more than 6 billion multi-channel interactions every year and generating half a billion in annual revenue. The portfolio includes technology and services solutions in cloud software, cloud communications infrastructure and outsourced services across customer experience, media and marketing campaign management.Reporting to the CEO, in this role I was responsible for:• Building a demand generation strategy contributing over $100 million of pipeline in one year• Creating a multi-region marketing team across Australia, New Zealand and the Philippines to support the delivery of global marketing initiatives, reducing cost of marketing service delivery by 60%• Launched the region's first CCaaS (contact centre-as-a-service) offering for full stack communications technology infrastructure and applications in the cloud in partnership with Avaya• Leading a companywide re-branding initiative to unify the product portfolio under a common identity and simplify the corporate value proposition• Leading the digital transformation of marketing across the group including marketing automation, enterprise CRM and knowledge management systems• Delivering a group wide portfolio rationalisation strategy in a cross-functional executive team

Working with the CEO, I provided marketing and business consulting services for the Australasian distributor (Blended) for Harvard Business Publishing’s cloud based performance support products. This included the production of business plans, forecasts and marketing strategy using group facilitation processes. Development of business processes across sales, marketing and operations. Scoping and implementing new CRM and marketing automation systems, and developing the brand value proposition and brand positioning. Managed the sourcing and selection of their creative agency and designed lead generation and qualification strategies based on lead scoring, nurturing and database segmentation.Key achievements:• Led the growth strategy for Blended to become the No.1 global distributor for Harvard Business Publishing• Launched prospect facing events in new territories successfully extending national footprint• Increased average event attendance from qualified prospects by 58% and campaign response rates by 42%• Improved the retention rates for existing clients

Worked with the leadership team including the CEO, product and sales heads to develop a strategic marketing plan, go-to-market plans, demand generation initiatives and a range of collateral and content marketing for both domestic and foreign markets.

Aegis and AGC Networks is a global leader in customer relationship management, business process outsourcing, ICT, unified communications and network infrastructure solutions. Aegis generates over $650 million USD in annual revenue, with 40,000 staff and clients that include Fortune Global 500 companies. Key achievements:• Secured multi-million-dollar contracts with ASX & NZX listed companies• Co-designed and sponsored industry first benchmarking research project for Aegis to drive lead generation and build domestic brand equity• Led a multi-region cross-functional team in the production of a global business plan for the Aegis Aspire learning and development division• Led the development of the global online strategy on behalf of the CMO• Implemented the corporate re-branding strategy for Aegis as part of the UCMS Group acquisition

Fairfax was Australia’s largest media company with over $6.4 billion in market capitalisation. As part of Fairfax Media, Fairfax Digital featured some of the country’s most prominent media and classified brands such as theage.com.au, smh.com.au and mycareer.com.au Key achievements included:• Met aggressive EBITDA growth targets for FY07 (56%) and FY08 (37%)• Increased online traffic and sales conversion to the self-service channel by 10%• Generated a 434% marketing ROI for the launch of a major new online product• Developed initiatives to significantly extend customer lifecycle and yield through the online self-service channel• Established a common print and online employment brand platform with multiple business units across Fairfax Digital and Fairfax Media

At the time of joining AHRI, multiple revenue channels of the professional development division were in decline and the entire approach to sales, marketing and service delivery required an overhaul. This included new systems, business processes, and sourcing new business partners. These changes were successfully implemented and the division returned to growth against a complex political backdrop of diverse stakeholder groups.