Creative Director | Design Strategy & Brand Development
CurrentAt Orrefors Kosta Boda AB, my role extends beyond aesthetics to encompass strategic brand and business development. We have revitalized our product range and communication strategies, ensuring our premium heritage brands resonate in today's competitive marketplace. Through collaboration with various departments, my work has been integral in bringing the desired market perception to life by visualizing and materializing strategic business goals. This effort has led to several successful product… Show more At Orrefors Kosta Boda AB, my role extends beyond aesthetics to encompass strategic brand and business development. We have revitalized our product range and communication strategies, ensuring our premium heritage brands resonate in today's competitive marketplace. Through collaboration with various departments, my work has been integral in bringing the desired market perception to life by visualizing and materializing strategic business goals. This effort has led to several successful product launches, earning prestigious international awards such as the Red Dot Design Award, IF Design Award, Elle Deco Design Award, Best of Design Award Schöner Wohnen, and Tableware International Award. Show less