In-house and on-set Senior Art Direction. Oversees creative marketing, launch strategy, photoshoot pre-production planning, and project management. Currently leading and managing a team of marketing art directors, designers, photographers, and videographers in building integrated email, social media, digital marketing, and launch campaigns for officially licensed apparel and accessories.As always, a constant pop-culture enthusiast, trendsetter, and creative problem solver!

In-house and on-set Art Direction, Integrated Email, Social Media, Digital Marketing Campaigns, Creative Strategy, and Project Management. Apparel Designer, Pop-Culture Enthusiast, Trendsetter, and Creative Problem Solver. Dare Mighty Things!

Self-motivated and sole provider of multidisciplinary services encompassed in creative solutions for various clients that require passionate collaboration, transparent communication, and inspiring, thumb-stopping visuals.Freelance services include: Strategic Direction, Creative Design, Digital and Print Production, Photography, Lettering, Typography, Brand Expression and Identity, Email, Web, and Apparel Design.

Pop-culture apparel, photo prints, and accessories to hype up your everyday life.

Spearheaded the conceptualization and production of digital assets for marketing campaigns, social media, and editorial inclusions, while managing time in tandem with apparel design and setup for print-on-demand production. Took the initiative to streamline the creative processes, templates for deliverables, and workflows, which led to year-over-year growth of theCHIVE’s eCommerce and marketing departments leading to increased sales, unit volume, average order values, click through and conversion rates, more active and organic social engagement, and various other key performance indicators for quarterly initiatives.

Independently capture student and volunteer headshots, group shots, and event coverage at various tech companies in the Austin metropolitan area. Personally edit and organize packaged deliverables, which contain social and print-ready imagery, contact sheets, invoices, as well as, design any marketing campaign assets that align with C2C’s brand expression.

Guided the founder and development director regarding all creative necessities. Instated an adaptive creative workflow that allowed for open communication and transparency throughout the creative process as the brand identity and guidelines were established. Provided various print and digital marketing materials, as well as photography for fundraising events and social campaigns.

Consulted in the rebrand of Hello Fearless, developed strategic marketing campaigns, and designed digital assets for social and networking events, as well as photo coverage. Established efficient processes and workflows in collaboration with team members and stakeholders, while organizing brand assets, guidelines, and creative deliverables.

Tasked with graphic design and collaboration with the in-house photographer and public relations teams to create data-driven marketing campaigns, and produce visual assets for various in-house digital brands. Took the initiative to organize and streamline the creative processes and workflows to effectively, and efficiently, handle internal requests from other teams, clients, and stakeholders. Personally founded and managed the creative team and hired five employees for the necessary roles: Graphic Design, Interactive Design, Motion Graphics, Photography, and Videography. Led the team of five and managed additional freelance or contracted individuals, in the successful execution of marketing and social campaigns, press releases, event and presentation collateral, end-to-end photo and video productions, brand identity, email, and landing pages. Also responsible for creative direction, project management, reporting budgets, day-to-day operations, team mentoring, all the while, the team itself became self-sufficient, based on the instated project templates, while upholding transparency and strong communication skills for maximal efficiency.

Collaborated with product management and engineering to define and implement innovative solutions for the product direction, visuals, and experience. Executed all visual design stages from concept to final hand-off to engineering. Tasks were managed via agile, kanban, and scrum workflows that included detail-oriented, data-driven design assets for prototyping, wireframes, storyboards, user and process flows, brand identity, and guidelines for various websites and mobile apps.

Conceptualized visuals based on creative briefs and client requirements. Collaborated with interactive design, illustrators, and other designers under the guidance of the art and creative directors. Designed email marketing and out-of-home campaigns, web and mobile assets, print layouts, and brand identities for a wide range of clients and requests for proposal (RFP).

Groomed for junior art direction, planned, designed, collaborated on, and executed printed and digital deliverables for advertising campaigns, marketing collateral, large-format graphics, magazine layouts, email blasts, brand identity, corporate rebranding, photo retouching, pitch decks, and request for proposals. Reported directly to art and creative directors, and personally led a team of three creatives. Implemented organized and efficient workflows, mentored designers, and kept a positive attitude while working closely with account managers to ensure client requirements are met and innovation was communicated.

Independently managed the conceptualization and design of printed and digital marketing collateral for various in-house campaigns within the public relations and career services departments. Sole designer responsibilities were clearly outlined in balancing multiple projects, enacting efficient processes, and organizing clean working files and deliverables for production.

Directly consulted with customers and digitally designed custom memorial headstones and layouts in real-time, ensuring quality artwork and efficient production timeframes for immovable deadlines. Established effective processes and workflows for interdepartmental communication, while managing customer expectations, granite and vendor orders, and organizing memorial assets, artwork, photos, and payment invoices.

Organize schedules and deliver media equipment for various auditoriums and classrooms on and off the UNLV campuses. Setup, teardown, and regularly maintain media equipment were primary responsibilities.