Undertaken interim marketing roles in the FMCG sector working with Food SME businesses, including start-ups.

A global biscuits and confectionery company with revenues of £3 billion and operations in 120 countries across Europe, the Middle East, Africa, AsiaPac and the Americas. Promoted to a new role and moved to Sydney on a global assignment, with the core remit to drive revenue and profit growth by forging strong customer relationships.Led the formation of a new Australian business with an ambitious growth vision, driven through the McVitie's brand. Managed a successful… Show more A global biscuits and confectionery company with revenues of £3 billion and operations in 120 countries across Europe, the Middle East, Africa, AsiaPac and the Americas. Promoted to a new role and moved to Sydney on a global assignment, with the core remit to drive revenue and profit growth by forging strong customer relationships.Led the formation of a new Australian business with an ambitious growth vision, driven through the McVitie's brand. Managed a successful termination process with the existing distributor, communicated category vision to & agreed trading terms with retail customers, appointed a third-party logistics provider and built an experienced mutlti-functional team (sales, marketing, category, supply chain and finance).Grew the McVitie's brand by +42% in the mature Sweet Biscuits category (IRI June 2018 MAT vs prior year) taking brand share from 3.5% to 5.0% to an RSV of $AUD 45mill and increased consumer household penetration from 15% to 23%.From 2014-18, delivered threefold growth in Australian business revenue from <£5 - £15 million.Implemented a rolling three year category growth strategy, including the launch of 'Digestive Nibbles' range, an innovative McVitie's snacking extension which achieved 96% weighted distribution in Coles and Woolworths and delivered incremental consumer penetration. Show less

The international division of a global biscuits & confectionery business with annual revenues of £240 million across 100 worldwide markets.Promoted to a new role with full regional P&L and strategic accountability for the growth and delivery of a branded biscuits and snacks portfolio. Managed a team of five regional managers and responsible for a network of over 30 international distributors across Australia, SE Asia and Americas. Member of the International Division Leadership Team… Show more The international division of a global biscuits & confectionery business with annual revenues of £240 million across 100 worldwide markets.Promoted to a new role with full regional P&L and strategic accountability for the growth and delivery of a branded biscuits and snacks portfolio. Managed a team of five regional managers and responsible for a network of over 30 international distributors across Australia, SE Asia and Americas. Member of the International Division Leadership Team. Delivered +29% growth in total region revenue (£21 - £27 million) and +22% increase in operating profit (£4 - £4.9 million), driven through a focused strategy of profitable portfolio expansion and strong distribution gains in key markets.Developed a strategic business case and gained CEO approval for the creation of a brand new Australian local business, of which I would lead the formation. Show less

The Cake Division of a multi-national FMCG business with annual revenues of £52 million.As a member of the McVitie's Cake Company Executive Team and managing a team of six, I had full P&L and strategic responsibility for the growth and performance of a branded cake portfolio and a range of in-licensed Mars brands.Initiated and led a successful strategic overhaul of the branded portfolio underpinned by a consumer insight programme and delivered incremental 2013 net sales of £4.2… Show more The Cake Division of a multi-national FMCG business with annual revenues of £52 million.As a member of the McVitie's Cake Company Executive Team and managing a team of six, I had full P&L and strategic responsibility for the growth and performance of a branded cake portfolio and a range of in-licensed Mars brands.Initiated and led a successful strategic overhaul of the branded portfolio underpinned by a consumer insight programme and delivered incremental 2013 net sales of £4.2 million, by successfully leveraging the iconic brands, McVitie's Jaffa Cakes and Digestives range in innovative new, cake formats. Show less

A global consumer brands company with revenues of £800 million, operating in personal care, household and nutrition categories.Promoted to a new role with strategic responsibility for driving the growth of key categories and brands across Europe, Africa and Asia and for developing and owning group-wide shared best practice.Established and led the group-wide roll-out of six category networks, conceived with the purpose of driving greater strategic brand consistency and faster… Show more A global consumer brands company with revenues of £800 million, operating in personal care, household and nutrition categories.Promoted to a new role with strategic responsibility for driving the growth of key categories and brands across Europe, Africa and Asia and for developing and owning group-wide shared best practice.Established and led the group-wide roll-out of six category networks, conceived with the purpose of driving greater strategic brand consistency and faster, bigger innovation across nine key markets.Instigated and drove a group-wide macro insight programme to identify significant global social, consumer and demographic trends and collaborated with category leaders in the application of key insights to drive brand innovation.Led a cross-functional team with the remit to develop a group-wide Digital Strategy, resulting in approval of £4 million roll-out by the PLC board. Show less

A global consumer brands business with revenues of £800 million in personal care, household and nutrition categories.Responsible for strategic brand development and optimising growth of a nutritional foods portfolio in key West African markets on behalf of 'Nutricima', a £100 million joint venture between PZ Cussons PLC and Glanbia PLC.Led the innovation team and successfully managed complex project communication between the joint venture partners resulting in the successful… Show more A global consumer brands business with revenues of £800 million in personal care, household and nutrition categories.Responsible for strategic brand development and optimising growth of a nutritional foods portfolio in key West African markets on behalf of 'Nutricima', a £100 million joint venture between PZ Cussons PLC and Glanbia PLC.Led the innovation team and successfully managed complex project communication between the joint venture partners resulting in the successful launch of two new premium brands delivering £3.6 million of incremental sales in Year 1.Drove a detailed strategic review to evaluate and propose portfolio expansion opportunities into emerging and margin enhancing nutritional product categories. Show less

US owned personal care & healthcare brands business with total revenues of £25 million.Member of the Executive Team and managing a team of six, with strategic responsibility for optimising the revenue and profitability of a growing portfolio comprising Witch, T-Zone and Clinomyn, personal care brands with strong UK and European distribution.

A global consumer skincare brands company with annual worldwide revenues of €7 billion. Recruited to an entirely new role with strategic responsibility for the introduction of two global brands, Eucerin and Hansaplast, into the UK Market.Developed and implemented a strategic launch plan through UK & I distribution, which delivered break-even revenue of £1.8million at the end of the second year.