I know marketing can feel like a lot of hype with too little payoff. I'm here to cut through the noise and bring you what really works: clear, no-nonsense strategies that drive growth, keep agencies accountable, and actually deliver results.Here’s What I Do:🔹 Straightforward Marketing StrategyForget the fluff. I help you build a solid, data-backed marketing plan that’s all about your business goals—like getting more leads, converting customers, and seeing real ROI.🔹 Agency AccountabilityTired of agencies overpromising and underdelivering? So am I. I’ll help you keep them on track, so you don’t waste money on empty promises. If they’re not cutting it, I'm not afraid to say so.🔹 Results-Driven Advice You Can TrustWith over 20 years in marketing, I know what works—and what doesn’t. I'll give you clear, honest advice, so you don’t have to spend time wading through the usual marketing BS.Why Work with Fox Marketing Advisors?If you want a straight shooter who’ll keep things simple, focus on what really moves the needle, and won’t hesitate to pull the plug on anything wasting your time or money, let’s talk.

Commercial Roofing Leads started as a side project to help commercial roofing contractors with outbound lead generation. Over the years, it has created thousands of sales opportunities and millions in revenue for contractors, manufacturers, and supply companies across the country. Now, expanding its scope, Commercial Roofing Leads offers advisory services, digital marketing, and telemarketing solutions to support contractors in growing their businesses through a holistic approach to lead generation and strategic marketing.

As CMO of Roof Maxx, I was responsible for driving growth in a disruptive green-tech company that became one of the fastest-growing names in the home services industry. I built the brand from the ground up, transforming it into a recognized household name. Key achievements include:-Opened 200+ dealership locations in 24 months-Increased year-over-year revenue by 89%-Captured top SEO positions nationwide-Generated over 10,000 leads-Secured media placements in Forbes, INC, and major networks-Provided strategic leadership to the executive team

As COO of Basecamp Franchising, I oversaw marketing, sales, and operations during a pivotal transition period. I focused on driving growth across multiple concepts, enhancing lead generation, improving conversion rates, and strengthening the sales pipeline. I also spearheaded franchise development, attracting and converting ideal franchisees. Key achievements include increasing franchise sales by 17%, boosting retail store sales by over 10%, launching two new websites, clarifying brand identity, and developing a marketing coaching program for franchisees to improve competitive advantage.

Sales Up was founded during the economic downturn of 2007/2008 to help home services and insurance restoration companies thrive in challenging times. We specialized in lead generation, appointment setting, and marketing strategy, offering services like door-to-door canvassing and outbound telemarketing. Our work with clients such as Certa Pro Painters, ADT Security, and Solar City led to thousands of appointments and numerous closed deals, helping our clients grow their businesses even in uncertain markets.

As co-owner of Absolute Concrete Polishing, I wore many hats, managing marketing, sales, recruiting, vendor relations, negotiations, and accounting. This role gave me valuable hands-on experience in running a home services business and navigating the complexities of a business partnership. The greatest takeaway from this venture was understanding the challenges and rewards of business ownership, from operations to relationship management, while driving growth and success in a competitive market.

At Rock River, I worked with portfolio companies to drive marketing initiatives that consistently increased leads, sales, and profits while reducing customer acquisition costs (CAC). I managed tactical marketing efforts, supported underperforming leadership teams, and advised partners on marketing during the screening and due diligence phases. Additionally, I reviewed hundreds of business plans, advised on opportunities, and contributed to branding, research, and start-up strategies. I also coordinated press trips, including one with The New York Times, and served as a marketing sounding board for partners and associates.

Event Staff & Manager for GC Marketing (Contractor)Managed event and trade show marketing teams for major brands like Jeep, Sony, Nike, and Wells Fargo. Led promotional staff to engage customers through product demonstrations, messaging, and direct interaction at events and stores. This role developed my leadership skills and built a strong foundation in experiential marketing.