David Fry Email & Phone Number

New South Wales, Australia

Sydney, Australia

Working across two companies & product lines including MaiaGrazing (AgTech software) and its parent company Atlas Carbon (Carbon project management). The role involved supporting both brands to deliver effective lead generation strategies to drive growth. Areas of responsibility included digital advertising, SEO/SEM, reporting, email marketing and CRM management.Responsibilities● Lead generation strategy and campaign implementation.● CRM administration & marketing automation (HubSpot). Management if workflows, integrations and reporting.● Digital advertising across Meta ads & Google Ads. Implementation of creatives, copy, tracking and monitoring results.● Search Engine Optimisation (SEO). Development of content plans, keyword research, articles, and analysis (Search console, SEMRush, GA4).● Reporting and tracking across all marketing activities. CRM HubSpot reporting, digital ads, website performance (GA4) and tracking (GTM, HubSpot & Facebook tracking).● Conversion rate optimisation (CRO).● Email marketing. EDM development & monitoring key performance metrics.● Assisting with the execution of the social media strategy.● Maintaining website content (WebFlow & WordPress)Key Achievements● Launch of new brand Atlas Carbon. Successfully delivering the new website solution and CRM automation to support the lead generation and the sales process. Also delivering social media assets, SEO optimisation and digital ad campaigns.● Project management of a new CRM roll-out (HubSpot). Working with various stakeholders and cross functional teams the new CRM implementation provided improved analytical reporting and greater operational efficiency across sales and marketing.● Significant improvements in lead generation have been achieved with initial lead targets being exceeded.● The creation of numerous lead generation nurture campaigns which supported top of funnel lead generation and SQL acquisition.● SEO strategy delivering improved organic traffic and rankings.

Sydney, Australia

Providing services on a contract and freelance consultancy basis to deliver various digital marketing solutions. Over this period, I gained experience working with a diverse range of clients from different industries including, IT, recruitment, textiles, mining, and AV event communications.Responsibilities● Digital advertising campaign management for Google & Facebook. Development of ad creatives, copy, targeting, monitoring, testing, analysis, and optimisation. ● Analytical analysis and reporting across websites, email campaigns, social media sites, digital advertising and PR media coverage.● Search engine optimisation including SEO audits, on-page optimisation and backlinking campaigns. Research tools used included SEMRush, Majestic, GTmetrix, Google Search Console and Google Keyword Planner.● Email marketing campaign management. Development of email promotions and newsletters, email template design, database management and reporting. ● Social media strategy and management.● Ecommerce solutions incorporating various platforms such as WooCommerce, Shopify and Magento. This involved installation, hosting setup, configuration, SSL installation, branding and general administration.● Developing website solutions for WordPress and Joomla CMS platforms.● Graphic design for print and digital media.Key Achievements● Numerous email marking campaigns which led to the acquisition of high value contracts for my clients.● 200% - 300% improvements in website traffic after new website implementations & audits.● Consistent PR media mentions for clients of around 50,000 to 100,000 impressions per month.● Optimisation of paid search campaigns to improve ROI.

Sydney, Australia

Main responsibilities included graphic design for print and digital media, front end website design, search engine optimisation, email marketing, reporting, social media management and management of digital marketing campaigns.Responsibilities● End-to-end development of campaign material from brief, artwork creation and deployment. This included landing pages, email templates, print media and video.● Digital analytics analysis and reporting. ● Social media management. Advised on social media strategies for the company on a national and international level in collaboration with the ManpowerGroup global team.● SEO strategy development and implementation. ● Project management of large scale rebrand projects spanning websites, social media and email.● Email marketing campaign management for internal and external communications.● Website design, copywriting, content structure and front-end development.Key Achievements● Successful brand launches and rebranding projects encompassing four brands across Australia and New Zealand. Responsible for the delivery and project management of the digital stream, including all websites, intranet, social media and online training.● Optimisation of the Manpower jobs portal through conversion funnel analysis. User interface improvements resulted in an 8% improvement in the conversion rate.● Successfully managed 4 brands online across 7 websites which received a combined unique visitor number of around 100,000 per month.● Collaborated with Global Marketing to develop the global social media recruiting strategy, rolled out across 82 countries.● In conjunction with the L&D team, created the user interface and digital media content for the company induction program.● Developed user interfaces for several successful web-based applications for IBM and Compaq.

Sydney, Australia

Project based contracting position working with an IT team to develop the front-end design for various software applications.Responsibilities● Graphic design and front-end development for application user interface (UI) implementation.● Html, CSS and graphics were developed to meet application specifications. ● User acceptance testing.● Web based application projects included recruitment and time sheet applications.Key Achievements● Website front end design delivered for web-based applications developed for the Australian Defence Forces and Compaq.

Wollongong, Australia

Working within the IT development team to deliver front end design for web based applications and websites.Responsibilities● Website design and development● Web application front end graphical user interface (GUI) developmentKey Achievements● In collaboration with the IT development team we successfully rolled out several websites and web applications for a client within the events industry.

Bachelor Of Business Degree, Marketing

Bachelor Degree in Business majoring in Marketing.

Graphic Design Graduate, Graphic Design

Graduate in graphic design studies covering print media.

Bachelor Of Creative Arts/Bachelor Of Commerce, Marketing And Visual Arts, Completed To 2Nd Year

Later completed Business degree at Charles Sturt University.