David Galbraith Email and Phone Number
David Galbraith work email
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David Galbraith personal email
Marketing professional successfully growing brands through a holistic approach leveraging creative excellence, analytics, media channels and digital innovations. Strong cross team collaboration with a focus on team development and agency management. Skilled in developing well thought out brand growth strategies and launching marketing programs meeting and exceeding targets. Considered a skilled presenter and leader, able to forge solid relationships across multiple organizational levels.
Mack Trucks
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Vice President, Global Brand And MarketingMack Trucks Aug 2021 - PresentGreensboro, Nc, Us
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Director, Experience Marketing & Brand PartnershipsVolkswagen Of America, Inc Jun 2019 - Jun 2021Reston, Virginia, Us -
Gm / Director Brand MarketingVolkswagen Of America, Inc Apr 2013 - Jun 2019Reston, Virginia, UsI lead a team of six employees, including two managers with support from two agencies. Together, we collaborate to redefine brand and model level communications strategies in order to align them with core segments, vehicle attributes, and our leadership’s vision. I am directly responsible for administering the budget for all marketing components: media, production, experiential, and digital/social. With an eye on future growth, I am constantly identifying new market opportunities, conducting market research, and promoting the Volkswagen brand. Achievement Highlights:★ I initiated an aggressive internal budgeting plan, which reduced cost per unit by 30% and increased the corporate marketing budget by 10%.★ After identifying the need, I designed and implemented a fast-turn primary research program to allow teams to get specific and actionable answers to immediate questions (a reduction from 30+ days to 10-14 days).★ Providing critical research and insight, I was a crucial member of Volkswagen’s response to the diesel crisis/scandal.★ Lead the creation of VW's Best In Class Bumper-to-Bumper Warranty driving significant increase in sales (% confidential)
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Global Director, Marketing And Corporate DevelopmentDell 2002 - 2013Round Rock, Texas, UsHeld a variety of Director and Global Director roles over 12 years. Accomplishments include: • Implemented internal marketing consulting team to troubleshoot Dell’s Top 10 countries in order to optimize sales, marketing & communications performance and increase adoption of both B2C and B2B practices.• Implement global media and SEO guidelines while accounting for country specific requirements.• Enabled cross country comparison for leadership team and optimized goal setting in alignment with country management.• Overhauled Dell’s online fulfillment and pricing strategy for over 50 different product families within four business segments (Retail, Consumer Direct, SMB Direct).• Spearheaded the development and implementation of Value-Based pricing; the first major overhaul of Dell retail pricing since the founding of the company.• Drove a 4% YOY profit increase in the consumer portfolio (Inspiron and XPS), and improved velocity 23% in key price categories while reducing annual media budgets.• Worked with media agencies to implement first cross segment DMP and linking CRM. -
Account Executive / Marketing ExecutiveIbm 1994 - 2002Armonk, New York, Ny, UsI held a variety of manager and senior manager roles both within the marketing teams and externally facing sales teams. • Account Executive for AOL Time Warner• Marketing and Communication planning for IBM Websphere• Lead communications to IBM Websphere developer community• Marketing & Communications planning for IBM Dataminer• Regional Marketing Manager to PC resellers for the Mid Atlantic region
David Galbraith Skills
David Galbraith Education Details
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American University - Kogod School Of BusinessInternational Marketing -
University Of North Carolina At GreensboroInformation Systems
Frequently Asked Questions about David Galbraith
What company does David Galbraith work for?
David Galbraith works for Mack Trucks
What is David Galbraith's role at the current company?
David Galbraith's current role is Marketing leader transforming communications strategy to align with evolving audience habits..
What is David Galbraith's email address?
David Galbraith's email address is david.galbraith@vw.com
What schools did David Galbraith attend?
David Galbraith attended American University - Kogod School Of Business, University Of North Carolina At Greensboro.
What are some of David Galbraith's interests?
David Galbraith has interest in Children.
What skills is David Galbraith known for?
David Galbraith has skills like Cross Functional Team Leadership, Competitive Analysis, Product Management, Strategy, Leadership, Management, Go To Market Strategy, Product Development, Marketing, Business Operations, P&l Management, Strategic Planning.
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