Developing Data and Analytics capability to provide deeper strategic insight for Marketing programs Fostering strategic partnerships within Accenture to create synergies and deliver higher ROI for our clients

Working to eradicate farmer poverty, child labor and unsustainable farming practices from the cocoa value chain.

- Lead Digital Experience, Influencer, Analytics and Measurement teams- Drove innovation and strategy across the agency- Developed proprietary ROI-driven methodologies for each department- Developed and launched multiple products, such as CX2 an AI and data-driven methodology to understand deeper behavioral motivations within personas and drive optimized outcomes by revealing deltas between customer expectations and experiences along their journey- Lead Artificial Intelligence Implementation across the agency

• Part of team leading the evolution of MMC from a traditional PR firm to a modern, digital-centric Communications & Content Agency.• Developed Digital Products Suite, Holistic Planning Process, and facilitated integration efforts between siloed account, media, and digital teams.• Developed proprietary R.I.S.E. (Real-time, Insights-based, Strategic Engagement) model that has been recognized as best-in-class in the industry (by the Holmes Report) and Procter & Gamble.• Developed customer experience focused, Barrier-Busting Content Strategy model that has been recognized as best-in-class by Procter & Gamble and is allowing MMC to win content business from traditional ad agencies.• Developed influencer-led micro-moment based marketing techniques that have been employed by several major brands to drive sales on mobile.• Brought in analytics discipline and co-created best-in-class analytics capabilities with multiple proprietary offerings (as recognized by the Holmes report)• Part of new business team (with a high success rate) and grew organic business across several clients by over 150% YoY.• Clients include: Head & Shoulders, COVERGIRL, Merck, Johnson & Johnson, Secret Deodorant, Herbal Essences, Hair Food, Tide, Downy, Acuvue

• Responsible for bringing best-in-class digital and social media planning and execution to the first social change communications agency.• Developed planning models for the social change space that inspire target audiences to join movements and take specific actions around shared purpose.• Created a measurement framework that showed the success of strategic plans to advance social change.• Lead new business efforts and provide thought-leadership on social media and social business.• Clients include: Bloomberg Foundation and Young Men’s Initiative, Futures Without Violence, Covenant House, Blue Shield Foundation of California, and Robert Wood Johnson Foundation.

• Partner with the CEO in leading the agency in the art and science of helping brands connect with their audiences and their influencers through holistic storytelling and authentic conversation. • Specialized focus on 360-degree holistic planning and social media strategy and execution.• Expanded social media practice by 600% in Year 1, by designing and utilizing a proprietary holistic planning approach.• Developed strategic models for holistic traditional/social media planning that drive business results and measurable ROI.• Serve as Managing Director across all accounts, assisting in senior-level client management, strategy, account profitability and analytics.• Manage Analytics department and Video Production studio.• Lead new business efforts and provide thought-leadership on social media and social business.• Clients include: Skype, CVS, Unilever (Nexxus & St. Ives), Gurwitch (Laura Mercier Cosmetics & Revive), Kellwood (Baby Phat & XOXO)• Won Gold SABRE for Brand Journalism for management of the Skype blog and social media accounts.

• Lead Global Public Relations and Social Media Strategy for Procter & Gamble/ Gillette client relationship, managing the 3 year plan of all Gillette products & initiatives across the world.• Lead PR & Social Media for the most successful razor launch in Gillette history, winning multiple PR awards for the strategy, planning and execution (SABRE, Big Apple, Bulldog, & Bronze Anvil, 2010).• Developed Social Engagement Strategy and Always-On social/digital programs for Gillette.• Lead the Community Management and Social Analytics & Measurement teams, developing the ongoing content calendars, goals and metrics based on performance of each piece of content. Metrics methodology was added to P&G’s Marketing Mix Model.• Developed a Social Engagement Strategic framework that has become the methodology for Porter Novelli social media work across multiple clients.• Manage senior-level client relationships.

• Lead the development of thousands of campaigns at an award-winning communications agency, supporting multiple divisions of a $10 million Citicorp account, including Citibank, Citi Cards, CitiFinancial, Citi Mortgage, International Banking, Student Loans, Global Branding Initiatives, etc.• Manage the high-level relationships with our clients in each of the above business divisions.• Manage a global, multi-office team of 60 Account Managers, Project Managers, Creative and Technical staff, based in New York, Miami, Atlanta, Houston & Delhi, India.• Coordinate the efforts of many multi-agency campaigns, working with agency and media partners to effectively develop and launch key campaigns.• Lead strategic efforts to assist Citi business units in achieving their goals through marketing, with special emphasis on optimizing the sales funnel through testing, analytics, eCRM targeting and segmentation, and the use of emerging marketing technologies such as mobile and social media.• Lead global business development efforts, guiding the team through pitch creation and leading oral presentations.• Responsible for all operations of the account, including contracting, P&L, revenue growth, margins, and collections. • Implemented new processes and procedures to streamline production and improve overall quality.

• Reported directly to the COO of Global Markets, managing maintenance, enhancements and support for Deutsche Bank’s research authoring, workflow & distribution software platforms.• Managed senior-level relationships with the heads of research and IT in each region to ensure that the platform was meeting the needs of the analyst community. • Program managed the development of Deutsche Bank’s global research authoring, workflow & distribution systems from inception through maturity, leading every phase of the development lifecycle (from requirements gathering through final testing) from both the Business & IT perspectives.• Led the efforts of a global team of designers, developers & testers, with resources located in New York, London, Hong Kong, Tokyo, Sydney & Bangalore, India.• Managed budgeting process, and worked to keep initiatives within annual budget.• Managed vendor relationships, including outsourced development & testing teams, e-mail distribution, and software.• Led a team to negotiate the sale of the intellectual property of the aforementioned systems to a third-party vendor for $18 million, and designed a new operating model for future development, maintenance and support for the subsequent lease-back of the software.

• Managed client relationships with companies such as Seagram’s-Universal, Kenneth Cole, Nomura Securities, March of Dimes, and others.• Managed all interactive development for a busy boutique agency that grew to a staff of over 50.• Responsible for managing the P&L of each project.• Developed strategy & business plans for companies seeking to establish new online businesses.

• Managed the Account relationship with AT&T, Chrysler, Newcourt Capital and others.• Managed multiple projects for a busy internet development company. • Led a team of 10 designers and developers.