David Riley Email & Phone Number

San Francisco Bay Area

• Direct corporate marketing strategy for U.K. based startup in the Video Game industry.
• Drive all global branding, product management, online marketing, marketing communications, and public relations initiatives for all products in the development pipeline.

Campbell, CA.

• Drove business strategy and developed annual business plans for consumer electronics product lines.
• Researched products, technology trends, and consumer preferences to identify opportunities for growth. Introduced new ideas for products and product categories.
• Collaborated with the Hong Kong product development teams to oversee the development process from start to finish for all product categories. Worked closely with product management, development, and marketing to ensure.
• Determined marketing requirements and implemented marketing campaigns, including managing creative agencies for television and online campaigns. Supervised the production of a television ad campaign that drove sales of.
• Coordinated with Sales on channel marketing strategies, deliverables, and timing/dates. Set strategic direction for Oregon Scientific web marketing pages, Facebook Page, and other internet/social media opportunities.
• Oversaw public relations and other coordinated vendors to ensure products launches were properly communicated and all marketing activities were in sync. Managed product positioning and feature delivery for key trade.

• Strategized and executed business development in the US for UK and Kuala Lumpur based art and animation studio serving the entertainment software industry.
• Oversaw multi-channel marketing strategy for the company’s worldwide branding efforts. Established and marketed Igloo as a high quality/cost effective brand securing high value customers.

• Clients included The Picture People, Foster City, CA., Echo Bridge Home Entertainment, La Crosse, WI., Eclipse Advertising, Los Angeles, CA.
• Recommended strategic programs to improve customer attraction/retention, service, and brand image. Analyzed competitive software markets and recommended product acquisitions.
• Developed launch plans, product marketing plans, and budgets. Conducted brand audits and recommended branding strategies.
• Selected to client marketing board of directors; board provided strategic guidance for The Picture People’s national retail marketing programs.

• The D&M companies represent top brands in the premium home theater and audio/video consumer and professional markets. ReplayTV, one of the D&M brands, is a leader in the digital entertainment space, and the inventor of.
• Formulated product strategy and executed product launches, including managing all advertising, promotions, public relations, online marketing, direct marketing, and sales for ReplayTV products. Instituted online.
• Defined next generation ReplayTV products based on market size, opportunity, competitive landscape, and technological advantage. Ensured marketing requirements were integrated into sales, customer service, and.
• Established strategic partnerships and managed joint operations with peripheral and related technology companies.

• Developed and executed multi-million dollar marketing plans for video games, including all launch activities (television, print, online, promotions), marketing research, positioning, packaging, co-licensee promotions.
• Responsible for P&L and budgetary management by product line. Managed and developed product marketing team.
• Generated combined sales of over 5 million units from 5 product lines.
• Designed and incorporated product launch planning process which streamlined asset management and resource coordination.
• Conducted marketing research and analysis for new product acquisitions and recommended product acquisitions based on data.
• Developed retail promotional programs with co-licensees.

• Established and managed developer relations with with US and European based publishers for potential distribution agreements of Cinemaware Digitally Remastered Editions. Secured publishing deal for Defender of the.
• Developed and executed marketing plans for all product lines, including all promotions, online programs, sales initiatives, and public relations.
• Managed international product launches with European distributors.

• Set business and product strategy for consumer videogame hardware platforms. Developed and implemented 3 year business plan designed to increase label revenues 250%.
• Managed thirty person product marketing organization, including overseeing all product launches, marketing activities, online programs, sales initiatives, and PR.
• Evaluated and recommended licenses, additional product offerings, affiliate and republishing opportunities including Terminator, Godzilla Destroy all Monsters, Expendable, and others.
• Identified licensed material and music for inclusion into products. Secured original music from Stewart Copeland (Alone in the Dark). Negotiated and coordinated co-marketing programs with Microsoft, Sony, Sega, and.

• Developed field marketing programs. Analyzed competitive offerings and positioned products for maximum customer attraction for industry leading provider of fault tolerant hardware and software solutions.

• Liaison and corporate resource for divisional NT sales personnel and NT marketing managers within Asia Pacific and Japan for all NT product lines.

• Managed pricing of products across company for consistency, timeliness, and revenue maximization. Analyzed and evaluated pricing proposals and special deals.

• Developed business analysis models, prepared quarterly results packages for the board of directors, conducted lease/buy analysis, managed organizational budgets.

• Analyzed financial metrics for new product development, implemented new cost accounting systems, determined standard product costs, tracked average selling price trends, and developed transfer price proposals.

Mba, Marketing, Finance

Activities and Societies: President, M.B.A. Student AssociationGraduated with honors, 3.82 GPA

Bachelor Of Arts - Ba, Organizational Behavior And Promotional Communications