Repair, don't replace!

Urgent Care Centers of New England is an urgent care development and management company providing marketing, administrative, financial and operational support to CareWell Urgent Care centers located across Massachusetts and in Rhode Island.I have assisted in managing rapid expansion of the CareWell Urgent Care chain to meet the growing demand in New England and capitalize on an underdeveloped market. UCCONE and CareWell have opened 17 clinics in the course of only 6 years. As Director of Marketing, I am responsible for the development, execution, and management for all aspects of the marketing mix, including TV, radio, print & online. I coordinate all communication efforts and storylines with our public relations agency for press releases, media appearances, and coverage opportunities.As Director of Sales, I am responsible for the management of our sales team and revenue growth within Occupational Medicine and Workers Compensation. Since taking on this role I have realigned our sales team and grown revenue 250% in just over two years.

Timex is recognized as one of the most innovative and dynamic makers of time pieces in the world. By applying cutting-edge production methods to a static industry, Timex revolutionized watch making and created a cherished consumer brand with products in outdoor, sports and style categories. Timex is the #1 selling watch brand in Canada.As Brand Manager, I developed and executed the Canadian Timex Brand Strategy annually for the Ironman and Expedition brands, which included identification and analysis of sponsorship properties, recommending mediums for ad spend, product seeding strategy, assortment planning and event management.Additionally, I leveraged key Canadian partners (Ironman Canada, Athletics Canada Timex Road Race Series, Speed Skating Canada, & Hockey Canada) to increase brand profile among grassroots, amateur, and professional athletes through event advertising and experiential marketing.Finally, I selected, maintained, and monitored the performance of the Sport & Outdoor assortments and distribution strategy, which led to a 6% increase in Sport Specialty shipments in 2010, and a 51% increase in Expedition shipments in 2011 due to the success of Walmart product implementation during the Fall of 2009.

As Brand Manager for Inova Brands, I oversaw the brand strategy and marketing execution for CW-X Conditioning Wear, Garmin, Inov-8 Trail Running Shoes, Injinji Tetratsoks, and DryGuy. I monitored industry trends and performed continuous market analysis to ensure brand strategy was in line with consumer trends and behavior, while also researching new brands and product offerings to identify opportunities to expand the product portfolio.

Match Marketing Group is one of North America’s leading Experiential Marketing and Sales Services organizations. As a Regional Field Manager, I built and trained an exceptional team of eight Field Managers and Representatives within Eastern Canada supporting client program goals and enhance brand presence and image.

As a tour manager for Match Marketing, I was responsible for NBA Dribble & Drive. In this position, I recruited, interviewed, trained and managed a staff of 5-15 part-time employees and volunteers throughout 30 cities across Canada. I also planned, developed and led in the execution of a 15,000 square foot basketball park across Canada, and was a spokesperson for the NBA and their sponsors.