Passionate, results-driven healthcare leader with nearly 20 years of proven success developing and executing marketing and communications strategies that drive profitable revenue growth for healthcare brands, especially in high-science therapeutic areas. Intellectually curious, analytical thinker skilled at identifying opportunities and challenges in the marketplace, mining customer insights and developing targeted solutions aligned with a company’s vision and core competencies to achieve business objectives. Expert communicator who relishes simplifying complex science to align and inspire scientific, marketing and sales teams to compellingly articulate a brand’s value to diverse audiences, educating and empowering healthcare professionals and patients alike. Collaborative team builder who leads and influences high-performing cross-functional teams and cultivates prosperous long-term relationships with customers and key stakeholders. Grounded in core values of integrity, authenticity and respect; committed to developing talent and promoting healthy cultures to ensure long-term organizational success.Specialties: Brand building • Strategic planning • Market and opportunity assessment • Customer insights and segmentation • Market development • Product/life-cycle management • Competitive analysis and positioning • Content strategy and development • Training • Education (for-credit and not-for-credit), advertising and promotions tailored to healthcare professional (clinical and laboratory), patient, and payer audiencesCategory experience: oncology (various solid and hematologic malignancies), including targeted, hormonal and cytotoxic therapies; infectious disease; transplant infections and immunology; autoimmune disorders; cardiovascular disease; CNS; pain medicine; opioid dependence; travel and tropical medicine; dermatology; ophthalmology; reproductive genetics; molecular diagnostics; immunoassays
Listed skills include Strategic Planning, Marketing Communications, Market Research, Product Management, and 2 others.