David Murawski

David Murawski Email and Phone Number

Healthcare marketing and communications leader | Brand strategist and storyteller | Healthy culture champion @ Bayer Pharmaceuticals
leverkusen, north rhine-westphalia, germany
David Murawski's Location
Summit, New Jersey, United States, United States
David Murawski's Contact Details

David Murawski work email

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About David Murawski

Passionate, results-driven healthcare leader with nearly 20 years of proven success developing and executing marketing and communications strategies that drive profitable revenue growth for healthcare brands, especially in high-science therapeutic areas. Intellectually curious, analytical thinker skilled at identifying opportunities and challenges in the marketplace, mining customer insights and developing targeted solutions aligned with a company’s vision and core competencies to achieve business objectives. Expert communicator who relishes simplifying complex science to align and inspire scientific, marketing and sales teams to compellingly articulate a brand’s value to diverse audiences, educating and empowering healthcare professionals and patients alike. Collaborative team builder who leads and influences high-performing cross-functional teams and cultivates prosperous long-term relationships with customers and key stakeholders. Grounded in core values of integrity, authenticity and respect; committed to developing talent and promoting healthy cultures to ensure long-term organizational success.Specialties: Brand building • Strategic planning • Market and opportunity assessment • Customer insights and segmentation • Market development • Product/life-cycle management • Competitive analysis and positioning • Content strategy and development • Training • Education (for-credit and not-for-credit), advertising and promotions tailored to healthcare professional (clinical and laboratory), patient, and payer audiencesCategory experience: oncology (various solid and hematologic malignancies), including targeted, hormonal and cytotoxic therapies; infectious disease; transplant infections and immunology; autoimmune disorders; cardiovascular disease; CNS; pain medicine; opioid dependence; travel and tropical medicine; dermatology; ophthalmology; reproductive genetics; molecular diagnostics; immunoassays

David Murawski's Current Company Details
Bayer Pharmaceuticals

Bayer Pharmaceuticals

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Healthcare marketing and communications leader | Brand strategist and storyteller | Healthy culture champion
leverkusen, north rhine-westphalia, germany
Website:
bayer.com
Employees:
98602
David Murawski Work Experience Details
  • Bayer Pharmaceuticals
    Director, Jivi Brand Marketing Lead
    Bayer Pharmaceuticals Jan 2022 - Present
    Whippany, New Jersey, United States
    Develop annual strategic plans, and create and execute HCP- and patient-focused communications (including digital, media, congresses, KOL plans and core promotional collateral, among others) for Jivi, growing 17% year-over-year in a Factor VIII marketplace declining 11% annually. Maintained Jivi as the class leader in switch gains (EHL from SHL) for 14 consecutive quarters.
  • Bayer Pharmaceuticals
    Director, Hematology Portfolio Digital Marketing
    Bayer Pharmaceuticals Jul 2019 - Dec 2021
    Whippany, Nj
    Spearheaded the transition of the highly tenured and traditional Hematology Sales and Marketing Team to be a "digital first" team. Quadrupled the portfolio's investment in digital and new media programs, the largest investment for the team to date. Pioneered several new digital and media approaches for the portfolio and/or Bayer US Pharma. Achieved the top digital/non-personal marketing ROI among all Bayer US Pharma brands for two consecutive years.
  • Self-Employed
    Healthcare And Life Sciences Consulting
    Self-Employed Jan 2019 - Jun 2019
    Summit, Nj
    Self-employed consultant serving pharma, biotech, diagnostics companies as well as healthcare agencies. Developed medical education strategies and tactical plans for agency clients in the ophthalmology marketplace. Developed strategic go-to-market recommendations for the launch of a new medical education division of an established promotional agency. Provided market and strategic insights for a large global healthcare company evaluating potential entry into the US transplant marketplace.
  • Quest Diagnostics
    Product Director, Viral Hepatitis And Transplant
    Quest Diagnostics Jul 2017 - Dec 2018
    Secaucus, Nj
    Product Director with full P&L, strategy, marketing and LCM responsibilities for a diverse $300M portfolio of viral hepatitis and transplant infectious disease assays (molecular and immunoassay) within the Infectious Disease & Immunology Franchise. Launched several new revenue-generating products, executed sunset/EOL decisions, and drove above-market, double digit revenue growth for the portfolio. Attended Leading Quest Academy 2017, a leadership development program for the top 1% of… Show more Product Director with full P&L, strategy, marketing and LCM responsibilities for a diverse $300M portfolio of viral hepatitis and transplant infectious disease assays (molecular and immunoassay) within the Infectious Disease & Immunology Franchise. Launched several new revenue-generating products, executed sunset/EOL decisions, and drove above-market, double digit revenue growth for the portfolio. Attended Leading Quest Academy 2017, a leadership development program for the top 1% of company executives.Two-time winner of the annual Empowering Better Health award, chosen by senior executives to recognize projects and product launches that have the most significant impact on patient/customer health. Show less
  • Quest Diagnostics
    Product Director, Transplant
    Quest Diagnostics Jul 2013 - Jun 2017
    Madison, Nj
    Product Director with full P&L, strategy, marketing and LCM responsibilities for a diverse $45M portfolio of transplant-specific assays (molecular and immunoassays) within the Infectious Disease and Immunology Franchise. Restored this previously declining portfolio to several consecutive years of profitable revenue and volume growth despite minimal internal resource support.
  • Quest Diagnostics
    Education Program Manager
    Quest Diagnostics Jul 2010 - Jun 2013
    Madison, Nj
    Developed and executed live and on-demand education (for-credit and not-for-credit) programs for clinical and laboratory healthcare providers in both group and health system settings. Member of core team that created Quest's first online Education Center, a new-to-company capability and led the development of more than 100 distinct hours of program content. Created institutional SOPs and implemented best practices for educational program design and execution; recruited presenters/faculty;… Show more Developed and executed live and on-demand education (for-credit and not-for-credit) programs for clinical and laboratory healthcare providers in both group and health system settings. Member of core team that created Quest's first online Education Center, a new-to-company capability and led the development of more than 100 distinct hours of program content. Created institutional SOPs and implemented best practices for educational program design and execution; recruited presenters/faculty; drove program content development and medical/legal/regulatory reviews; managed budgets and production timelines. Show less
  • Ogilvy Commonhealth Worldwide
    Vice President, Account Services
    Ogilvy Commonhealth Worldwide May 2005 - Jun 2010
    Parsippany, Nj
    Led Account Services teams for both the promotional (Altum) and medical education (HLS) business units of CommonHealth, the largest healthcare-focused advertising and communications agency in the US. Collaborated with team leads in other communications disciplines (eg, consumer, digital/multimedia, managed care/payor) to develop marketing strategies and create integrated, high-impact communications plans for the brand and medical/scientific teams for pre- and post-launch products. Primary… Show more Led Account Services teams for both the promotional (Altum) and medical education (HLS) business units of CommonHealth, the largest healthcare-focused advertising and communications agency in the US. Collaborated with team leads in other communications disciplines (eg, consumer, digital/multimedia, managed care/payor) to develop marketing strategies and create integrated, high-impact communications plans for the brand and medical/scientific teams for pre- and post-launch products. Primary point of client contact and responsible for all aspects of budget and project timeline management. -- Two-time winner of the CommonGoal award, chosen by senior executives to recognize Account Teams for developing the most creative and impactful marketing campaigns for their brands-- Exceeded or met annual revenue goals for all accounts Show less
  • M2 Communications Llc
    Program Director
    M2 Communications Llc Sep 2003 - May 2005
    Jersey City, Nj
    Project manager for an industry-leading, healthcare-focused multimedia communications agency. Developed and executed creative and innovative multimedia programs to achieve promotional and/or educational objectives for pharma and biotech clients. Led production teams, managed project budgets and timelines, directed daily workflow and liaised with client teams.
  • K&A International
    Project Manager
    K&A International 1999 - 2003
    Princeton, Nj
    Managed professional certification programs, developed examinations and created professional bodies of knowledge for medical specialty and sub-specialty boards and associations in other professions such as finance, accounting, and consumer services. Recommended strategies for establishing certification/credential brand identity and promoting products and services to program stakeholders and customers.

David Murawski Skills

Strategic Planning Marketing Communications Market Research Product Management Operating Budgets Needs Analysis

David Murawski Education Details

Frequently Asked Questions about David Murawski

What company does David Murawski work for?

David Murawski works for Bayer Pharmaceuticals

What is David Murawski's role at the current company?

David Murawski's current role is Healthcare marketing and communications leader | Brand strategist and storyteller | Healthy culture champion.

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What schools did David Murawski attend?

David Murawski attended The University Of Chicago Booth School Of Business, Rutgers University, The College Of William And Mary.

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David Murawski has skills like Strategic Planning, Marketing Communications, Market Research, Product Management, Operating Budgets, Needs Analysis.

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David Murawski's colleagues are Dont' Use This Link (Disconnected), Paola Barrichello, Dingxin "guilong" Wang, Kristina Müür, Dr. Hariom Yadav, Lucas Freitas, Jennifer Papich.

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