Driving new and existing business growth strategies through organic and targeted marketing and sales initiatives. Surpassing 20% YOY growth in sales since joining the company.Coaching leadership and direct reports through change with innovative ideas, state-of-the-art technologies, and platform integration, focusing on individual strengths.Driving three successful ABM campaigns with businesses generating over 6 figures annually.Closing 38 new customers in 90 days, locking in long-term relationships for mutual growth, and generating $145,000 in new booked revenue.Planning and tracking company-wide financial forecasts through 2028 Budgetary planning for sales and marketing initiatives to drive growth.Developing relationships and vertical integration with the top 5 key accounts over four months.Creation, strategy, and launch for rebranding and new website focused on brand authority and conversions to be launched in 2025. This in turn will enhance opportunities for double revenue growth.Developing key relationships with industry leaders and trade publications.Orchestrating a rebranding, website redesign, and business plan to launch in 2025 to aid in growth.*Tradeshows, paid advertising, SEO, brand expansion, automation, HubSpot, ERP, IT

Strategic Marketing Leadership: Spearheading the development and execution of highly effective omnichannel marketing campaigns for local and national small to mid-sized businesses. Specializing in copywriting and website development, consistently achieving exceptional results and garnering client referrals.Data-Driven Coaching Expertise: Formulating Ideal Customer Profiles (ICP) and persona profiles, and developing coaching plans for copywriters and content creators based on comprehensive data research and customer feedback.Transformational Growth: Facilitating the transformation of five businesses (B2B and B2C) from a $50M entity to a Fortune 100 brand through strategic marketing. Instrumental in defining Marketing Qualified Leads (MQLs) and optimizing sales processes, resulting in three campaigns with record-breaking open, click-through, and conversion rates.

Revenue Growth Leadership: Led marketing, sales, and customer service teams, achieving an impressive 46% year-over-year revenue growth in the distribution business.Strategic Marketing Visionary: Developed an ideal customer profile outline and executed a hybrid inbound/outbound marketing strategy, securing five Fortune 100 inbound leads over a three-month targeted campaign.Data-Driven Decision-Making: Led the development of clear and robust reporting within the HubSpot ecosystem, ensuring regular data cleansing. Tracked ROI and conversion rates, leveraging available information to make strategic, data-driven decisions.Operational Excellence: Implemented SOPs for sales processes, customer service, and marketing initiatives. Integrated multiple platforms for easy data management and visibility within a data-rich CRM, resulting in a 30% decrease in the average sales cycle.Revenue Impact Through Training Initiatives: Drove over $1.4 million in new revenue over 12 months through coaching and training initiatives.

Video storytelling, branding, trainingDuring my time at Industrial Packaging, I became well-versed in Adobe Suite and was able to apply these skills along with my passion for video development, from storyboarding to scripting, directing, acting (!), and editing both sound and video. These are only a few of the many I was able to create while at Industrial Packaging.

Departmental Foundation and Leadership: Founded and managed the marketing department, implementing a successful multichannel inbound marketing initiative.Team Leadership and Skill Development: Led and coached a team of three creatives, fostering their professional growth.Conversion Optimization Expertise: Maintained an outstanding average conversion rate of over 20% on all landing pages.Video Production and Revenue Impact: Produced corporate and internal training videos, contributing to a significant $400,000 in revenue in just three months.SEO and Campaign Management Mastery: Managed website SEO, social strategy, paid, and email campaigns through automated workflows, resulting in a remarkable increase in website rank from 24,000,000 in 2014 to 134,000 in 2023 according to Google.

Property Leasing and Sales: Executed leasing and sales transactions for both commercial and residential properties; 45 completed transactions in 2013.Creative Marketing Expertise: Developed and implemented creative marketing and advertising strategies for properties, covering all aspects of real estate.Collateral Development: Created marketing collateral for the website and multiplatform use to effectively market new homes.Relationship Development: Nurtured relationships for long-term growth and referrals, providing the knowledge necessary to guide clients in achieving their goals in the home buying and leasing process.

Customer Relationship Building: Established lasting relationships with Nestle Waters North America Delivery Customers.Top-Performing Leadership: Ranked in the top 10 of East Coast Route Sales Reps. Led a delivery team of 6 to continuously achieve and surpass KPIs over three years.Brand Building: Developed a unique brand of sales and marketing for a diverse range of products. Ensured customers enjoyed on-time delivery, quality communication, and a natural upselling experience.

Team Management: Managed a team of 12 employees in an electrical supply warehouse.Order Accuracy Assurance: Ensured the accuracy of customer orders for delivery through oversight and employee development.Safety and Relationship Building: Assisted in maintaining a safe warehouse environment through coaching, daily walkthroughs, and training sessions. Established strong relationships with customers for future references and sales.Logistics Management: Scheduled deliveries for day and overnight deliveries throughout Massachusetts and New Hampshire.