I’m David Robertson Mitchell and I’m The Brand Rover!I was given this as a nickname by my colleagues (thank-you Clare and Dan) at the Mercedes F1 Team during the nine years I worked there as the team's brand consultant.I’ve long had a passion for brand and the impact it has on the reputation and success of individuals, businesses and sports teams.There are three reasons you might want to talk to me:You’re feeling unfocussedLack of focus is something that can creep up on any business or personal brand. What might have seemed clear to everyone a few years back can seem fuzzy and uncertain today. Or it may be that you haven't given much thought to brand before and you're noticing that customers aren't really sure what you are all about.Maybe it's time to get re-focussed.It’s a time of transitionChange is always a time of confusion. It might be a change in the business market you're in or competition from a new competitor. It might be change on the personal front; a new role or a desire for a change in career direction.Having clarity on how you want to be perceived, with the tools to get there, will help you through the time of change with a sense of purpose.Somethings Gone WrongReputations take an age to build and can be destroyed in seconds when things go wrong. Reacting correctly in a crisis situation can be the difference between a painless recovery or an ongoing nightmare.Strong brands are able to ride times of crisis more easily and will often have taken steps to avoid the situation happening in the first place.But if has all gone pear-shaped - come and talk to us as soon as possible.If any of these sound familiar – give me a call and let’s see how The Brand Rover can help you.