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Omnichannel marketing strategy and execution. Eight years building and managing large and small Google AdWords, Bing Ads, Facebook, Twitter, LinkedIn, Amazon, and Pinterest advertising accounts, with annual budgets ranging from thousands to millions of dollars. Experience creating and overseeing e-mail marketing campaigns. Certified in Google AdWords and Bing Ads. Current or prior marketing work for a wide range of industries, including retail, health care, legal, construction, telecommunications, entertainment, high-tech manufacturing, engineering, government, and banking. Experience includes B2C, B2B, e-commerce, lead generation, brand recognition campaigns, and internationalization.Former programmer/analyst specializing in databases, middle-tier business logic, data conversions, and creation, parsing, and automated cleanup of content for large Web sites and databases. Freelance writer and former college instructor and speechwriter, with excellent communication and teaching skills. Extensive database design, optimization, and administration experience.Specialties: PPC/SEM, LPO, CRO, C#, C#.Net, C++, SQL Server, ETL (data conversion/migration), ADO, DAO, ODBC, QODBC, HTML, XML. Experience in all phases of software development. Project management experience. Software QA experience. Freelance writing (speeches, technical, editing, much more).
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Chief Marketing Technology OfficerRuff Tuff Products Apr 2018 - PresentWest Valley City, Utah, Us -
Enterprise Ppc ManagerAxis41, A Merkle Company Apr 2015 - Apr 2018Build, audit, manage, and report on enterprise-level AdWords, Bing Ads, LinkedIn, Facebook, Twitter, Amazon, and Pinterest accounts and campaigns (PPC/SEM; primarily lead generation, some e-commerce). Optimize landing pages (LPO) and conversion rates (CRO). Write, edit, and optimize print and electronic ad copy, social media content, and more. Collaborate with clients and internal specialists in developing multichannel strategies and marketing plans for new and existing products and brands, including but not limited to PPC.
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ConsultantVarious 2000 - Apr 2018Systems analysis; C#.Net, C++, VB, SQL programming; database design and administration; project management, data conversions. Currently consulting for a manufacturing company in Utah. Previously consulted for companies in Maryland, New York, and British Columbia, including a Fortune 500 company. Did analysis and technical writing for a software company which provides solutions to the US Air Force.
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Senior Ppc Analyst180Fusion Oct 2014 - May 2015Los Angeles, Ca, UsCreated, audited, managed, and optimized Google AdWords, Bing Ads, and Facebook PPC (SEM) accounts for small-to-medium businesses (SMB). Landing page optimization (LPO). Conversion rate optimization (CRO). Edited major internal and client-facing documents. Project management: development of in-house customer and process management system. Helped develop, systematize, and streamline internal processes for evaluating and restructuring out PPC accounts. -
Writer/Associate ProducerChampions Of The West (A Documentary) Dec 2013 - Aug 2014Wrote narrative; conducted dozens of on-camera interviews; planned scenes; catalogued footage; and helped with publicity, marketing, and rights management for a feature-length documentary on the American Fork High School Marching Band.
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Online Marketing ManagerMyheritage (Usa) Nov 2011 - Aug 2014Or Yehuda, Israel, IlManage Google AdWords and Microsoft AdCenter (Bing/Yahoo!) PPC accounts. Create and manage several e-mail marketing campaigns annually. Analyze and report revenue and other performance metrics for Utah office to headquarters in Israel. -
Pay-Per-Click Ad Manager, Genealogical Content ManagerFamilylink.Com Nov 2010 - Nov 2011Provo, Ut, UsManage Google AdWords, Facebook, and other pay-per-click ad campaigns. Manage genealogical content acquisition, development, and presentation, and content partner relations. -
Data Conversion SpecialistFamilylink.Com Jul 2009 - Nov 2010Provo, Ut, UsProgramming rapid, one-shot conversions and indexing of widely diverse data- and text-bases. Heavy on Perl and MySQL. Wrote spider to crawl online photo archives in C#.
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Kinnexus Systems AdministratorHoward And Friends, Inc. Feb 2005 - Jul 2009C# and C++ programming. SQL Server database design, administration,and programming. Extensive work interpreting and implementing RETS data standard. Some user and administrator training, some technical support. Recently helped client company rationalize and streamline internal processes and designed Kinnexus database systems to control and implement processes, and to aggregate data for Web use. (Previously, same position at Telescan, LC, until Howard and Friends acquired part of Telescan in October 2007.)
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Contract ProgrammerAmerican Express Aug 2004 - Feb 2005New York, Ny, UsDesigned, coded, and tested an application to automate a very complex data entry task. Program was intended for production and to serve as a prototype and test of concept for a future upgrade of a major mainframe software system. Finished product consisted of about 40,000 lines of VB code, approximately 100 forms, and several reports inside Microsoft Access. -
Technical OfficerWorldhistory.Com Oct 2003 - Feb 2005Contract programmer/analyst. Analysis, C++ programming, and database design to automate creation and regular updates of nearly 400,000 HTML pages at three large web sites. Web and database design and programming for online, open-content historical timeline project. CGI programming in C++.
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ProgrammerZion'S Software Solutions Apr 2002 - Apr 2003Conversion of insurance claims financial data from AS400 to Oracle. Programming tools and database applications in C++ and VB, some use of MS Access.
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Production ManagerTelescan, Lc Mar 1997 - Nov 2001PRODUCTION MANAGER (March 1999-November 2001):Supervised data conversion and database design for new systems. Managed team of two full-time production employees and the production-related efforts of other employees. Hired and trained personnel. Principal contact for customers during system design and implementation. Designed and programmed software tools. Trained system administrators. Software testing. Some travel. ACCOMPLISHMENTS: Streamlined and standardized production procedures to reduce production time and improve quality. Oversaw design and installation of 10 systems.Also:DATABASE DEVELOPER (August 1998-March 1999)SOFTWARE TESTER (March 1997-August 1998)
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Outside Russian EditorTransparent Language, Inc. Aug 1995 - Jan 1997Nashua, Nh, UsContract position, full-time. Wrote, translated, edited, exhaustively annotated, and prepared numerous texts for use in Computer-Assisted Language Learning (CALL) software. Developed and improved tools and processes for preparing texts. Diagnosed and repaired damaged data files. Also part-time, 1993 - 1995 (during graduate school). -
Campaign ManagerWilson Kone For State Assembly Jul 1996 - Nov 1996Responsible for all aspects of campaign except fund raising, including managing campaign staff, organizing volunteers, preparing press releases and news conferences, writing and editing position papers and brief speeches for the candidate, publishing newsletter for contributors, coaching candidate for debates, etc.
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Visiting Russian InstructorBrigham Young University Aug 1994 - Dec 1994Provo, Ut, UsFull-time. Taught intermediate and beginning Russian classes. Developed courses and exams. Required and monitored student use of CALL lab on campus. Also part-time, Summer Terms 1990, 1991, 1992. -
Research Assistant/SpeechwriterPresident'S Office, Brigham Young University Jan 1986 - Aug 1989Research Assistant to University President Jeffrey R. Holland (Part-time). Research for many speeches and other projects. Wrote speeches for President and other officials. Wrote some speeches given to worldwide audiences, broadcast and printed in many languages.
David Rodeback Skills
David Rodeback Education Details
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Cornell UniversityPolitical Thought -
Brigham Young UniversityRussian
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Pushkin State Russian Language InstituteRussian Language And Literature
Frequently Asked Questions about David Rodeback
What company does David Rodeback work for?
David Rodeback works for Ruff Tuff Products
What is David Rodeback's role at the current company?
David Rodeback's current role is CMTO.
What is David Rodeback's email address?
David Rodeback's email address is da****@****ail.com
What is David Rodeback's direct phone number?
David Rodeback's direct phone number is +180130*****
What schools did David Rodeback attend?
David Rodeback attended Cornell University, Brigham Young University, Pushkin State Russian Language Institute.
What are some of David Rodeback's interests?
David Rodeback has interest in Teaching, Writing, Children, Programming, Economic Empowerment, Politics, Education, Environment, Reading, Poverty Alleviation.
What skills is David Rodeback known for?
David Rodeback has skills like Ppc, Databases, Xml, Google Adwords, Seo, Html, Mysql, Email Marketing, Technical Writing, Online Advertising, Microsoft Sql Server, Database Design.
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