David Rodeback Email & Phone Number

West Valley City, Utah, US

Build, audit, manage, and report on enterprise-level AdWords, Bing Ads, LinkedIn, Facebook, Twitter, Amazon, and Pinterest accounts and campaigns (PPC/SEM; primarily lead generation, some e-commerce). Optimize landing pages (LPO) and conversion rates (CRO). Write, edit, and optimize print and electronic ad copy, social media content, and more. Collaborate.

Systems analysis; C#.Net, C++, VB, SQL programming; database design and administration; project management, data conversions. Currently consulting for a manufacturing company in Utah. Previously consulted for companies in Maryland, New York, and British Columbia, including a Fortune 500 company. Did analysis and technical writing for a software company.

Los Angeles, CA, US

Created, audited, managed, and optimized Google AdWords, Bing Ads, and Facebook PPC (SEM) accounts for small-to-medium businesses (SMB). Landing page optimization (LPO). Conversion rate optimization (CRO). Edited major internal and client-facing documents. Project management: development of in-house customer and process management system. Helped develop.

Wrote narrative; conducted dozens of on-camera interviews; planned scenes; catalogued footage; and helped with publicity, marketing, and rights management for a feature-length documentary on the American Fork High School Marching Band.

Or Yehuda, Israel, IL

Manage Google AdWords and Microsoft AdCenter (Bing/Yahoo!) PPC accounts. Create and manage several e-mail marketing campaigns annually. Analyze and report revenue and other performance metrics for Utah office to headquarters in Israel.

Provo, UT, US

Manage Google AdWords, Facebook, and other pay-per-click ad campaigns. Manage genealogical content acquisition, development, and presentation, and content partner relations.

Provo, UT, US

Programming rapid, one-shot conversions and indexing of widely diverse data- and text-bases. Heavy on Perl and MySQL. Wrote spider to crawl online photo archives in C#.

C# and C++ programming. SQL Server database design, administration,and programming. Extensive work interpreting and implementing RETS data standard. Some user and administrator training, some technical support. Recently helped client company rationalize and streamline internal processes and designed Kinnexus database systems to control and implement.

New York, NY, US

Designed, coded, and tested an application to automate a very complex data entry task. Program was intended for production and to serve as a prototype and test of concept for a future upgrade of a major mainframe software system. Finished product consisted of about 40,000 lines of VB code, approximately 100 forms, and several reports inside Microsoft Access.

Contract programmer/analyst. Analysis, C++ programming, and database design to automate creation and regular updates of nearly 400,000 HTML pages at three large web sites. Web and database design and programming for online, open-content historical timeline project. CGI programming in C++.

Conversion of insurance claims financial data from AS400 to Oracle. Programming tools and database applications in C++ and VB, some use of MS Access.

PRODUCTION MANAGER (March 1999-November 2001):Supervised data conversion and database design for new systems. Managed team of two full-time production employees and the production-related efforts of other employees. Hired and trained personnel. Principal contact for customers during system design and implementation. Designed and programmed software tools..

Nashua, NH, US

Contract position, full-time. Wrote, translated, edited, exhaustively annotated, and prepared numerous texts for use in Computer-Assisted Language Learning (CALL) software. Developed and improved tools and processes for preparing texts. Diagnosed and repaired damaged data files. Also part-time, 1993 - 1995 (during graduate school).

Responsible for all aspects of campaign except fund raising, including managing campaign staff, organizing volunteers, preparing press releases and news conferences, writing and editing position papers and brief speeches for the candidate, publishing newsletter for contributors, coaching candidate for debates, etc.

Provo, UT, US

Full-time. Taught intermediate and beginning Russian classes. Developed courses and exams. Required and monitored student use of CALL lab on campus. Also part-time, Summer Terms 1990, 1991, 1992.

Research Assistant to University President Jeffrey R. Holland (Part-time). Research for many speeches and other projects. Wrote speeches for President and other officials. Wrote some speeches given to worldwide audiences, broadcast and printed in many languages.

Ma, Russian Literature, Political Thought

Ba, Political Science, Russian

Certificate, Russian Language And Literature