Serves as strategic communications counsel to the President of ATU. Responsible for developing comprehensive strategic internal and external communications campaigns to raise the profile of the union and their issues. Serves as ATU spokesperson.

Develops, implements and leads comprehensive strategic communications campaigns for a wide range of associations and other not-for-profit organizations. Optimizes a mix of traditional and new media, such as public relations, media outreach, brand development, advertising, marketing collateral, video production, events, website development, viral marketing, social media and member mobilization to effectively communicate to key audiences. Has served as spokesperson, provides media training, and… Show more Develops, implements and leads comprehensive strategic communications campaigns for a wide range of associations and other not-for-profit organizations. Optimizes a mix of traditional and new media, such as public relations, media outreach, brand development, advertising, marketing collateral, video production, events, website development, viral marketing, social media and member mobilization to effectively communicate to key audiences. Has served as spokesperson, provides media training, and has experience in crisis management. Supervises and mentors staff. Show less

Developed, coordinated and implemented comprehensive communications strategies for high-tech companies, including CyberCash, Quia.com and Acumen Solutions. Media outreach, trade shows and industry analyst tours resulted in widespread media coverage.

Served as chief spokesperson, working closely with reporters from major media outlets, including The New York Times, The Los Angeles Times, The Washington Post, Associated Press, ABC World News Tonight, and others. Specific responsibilities included:Developed and implemented strategic media relations and crisis communications strategies surrounding all union activities including organizing drives, political action and other initiatives.Managed all media inquiries concerning union… Show more Served as chief spokesperson, working closely with reporters from major media outlets, including The New York Times, The Los Angeles Times, The Washington Post, Associated Press, ABC World News Tonight, and others. Specific responsibilities included:Developed and implemented strategic media relations and crisis communications strategies surrounding all union activities including organizing drives, political action and other initiatives.Managed all media inquiries concerning union activities and programs.Coordinated advance work for conventions, regional conferences, town hall meetings, and other union activities. Show less

Coordinated strategic communications campaigns at leading public relations firm for various clients, including the American Federation of Teachers, Coalition for Student Loan Reform, AFL-CIO, and others.