- Working with clients to help deploy web and app analytics systems and consult organizations on leveraging digital data. - Handle execution of client projects against defined processes and approaches designed by Practice Managers. This includes auditing, building measurement plans, building implementation guides, testing and validation, reporting and providing education. - Identifying client objectives and mapping suitable analytics solutions using pre-defined processes and approaches as designated by Practice Managers.- Ensure clear SOW with sales and customer for Web Analytics Implementation Project and Tag Management Deployment. Build project plan and outline a set of deliverables.- Ensuring that all required performance data can be reliably tracked and reported within Google Analytics.- Producing technical audit reports for corrective or advanced GA tracking and data collection architecture- Prepare Root Cause Analysis and remediation plans for any data collection issues- Delivering analytics audit reports and findings to clients in person or via conference calls- Assisting client in implementing Google Analytics, Google Tag Manager - Testing and validating implementation deployments ensuring reliable data collection to defined expectations- Performing ad-hoc analytics consultancies for clients and documenting all inquiries throughout project engagement.- Assisting in educating clients on the importance of online measurement & providing best practice guidance for technical aspects of analytics- Providing consultancy on campaign tagging and additional on-site tracking- Providing guidance to data analysts to produce dashboards and building reports to assess KPIs and marketing actions client can undertake.

Consulting independent eye care professionals on best practices for marketing, technology management, and operational excellence.

Software developer customizing Magento2 for client deployment. Technology stack included JavaScript, PHP, SQL, HTML, CSS. Attended daily web team stand-up, regularly communicating with senior developers on projects and progress.

Developing budgets, monitoring expenditure, accounts receivable & payable, preparing payroll and performing daily financial management tasks. Negotiating contracts with vendors. Created job descriptions and training material for hiring and training new team members. Keeping current on the latest government regulations and mandates. Provider credentialing and re-credentialing. Created and tracked overall key performance metrics of the business to identify strengths, weaknesses, opportunities, and threats. Review reporting monthly with management.

Developed and deployed effective marketing campaigns for the practice. Managed technical operations of practice hardware, software, networking, telephone systems, email marketing, digital marketing, and digital communication. Trained staff on new technologies, upgraded features, and changes to practice hardware and software. Administered company website and utilized WordPress for web content creation. Engaged community through regular Facebook posts, Google My Business updates, blogs and articles. Increased Facebook engagement by over 100% in first month. Created Facebook ad campaigns to increase page likes, and direct users to practice website and promote special events. Created and oversaw practice Google Adwords campaign. Utilized Google Analytics to track website visitors, traffic sources, bounce rate, content targeting and conversions. Dramatically increased local search engine reach, which translated into improved organic search results. Redesigned website for SEO optimization and improved user experience. Utilized advanced capabilities of our practice management software to simplify bill codes, streamline ordering, and more effectively connect with patients.

Managed department responsible for photographing and properly listing all active inventory items for sale on the Internet. Created a duplicatable system for all employees to follow, including training and operations manuals. Responsible for interviewing and hiring within the department. Trained all new employees and sales staff of vehicle reconditioning process. Collaborated with the sales departments to ensure accuracy of information and track results. Managed creation of dealership digital department. Including hiring and managing three digital team members responsible for direct online marketing, dealer advertising, and on lot merchandising. Increased dealership sales by 12% through digital marketing efforts. Crafted vehicle description copy to maximize SEO on third party sites. Maintained accuracy of vehicle listings on 3rd party sites. Utilizing data analytics and collaborating with sales management team, improved vehicle search results and click-through percentages. Effectively managed digital inventory using Customer Relationship Management software, CRM, to analyze how listings are converted into leads. Thrived on taking the data we received and turning it into results for our sales team. Managed company LinkedIn page, creating content such as news and information from four different brands as well as across the automotive industry.

District manager with primary focus of recruiting and training key individual to assist clients and open new offices for the company. This included sourcing and interviewing potential candidates, completing background and reference checks, as well as associate new hire documentation. Monitored new hire training progress through proprietary tracking system. Managed a team of up to six sales representatives. Lead classroom and in-field training for fellow associates. Developed training manual for representative in local office. Worked with sales team and directly with clients to market available financial services helping families to secure their financial futures.

Independent audio engineer for audio publishing industry and local recording clients. Provided editing and production solutions to companies such as Audible, Sounds Inc, Amazing Voice and Entrepreneur Source. Projects ranged from messages-on-hold to full length audiobooks.