A member of TIBCO's senior leadership team, with responsibility for Product and Customer Marketing, David and his teams focused on how leading enterprises harness the power of complex data to transform their operations, customer experiences and business designs:- Honed and refined the essence and impact of TIBCO’s data-centric product suite- Captured and amplified the success stories of TIBCO’s most innovative customers- Redefined and relaunched TIBCO’s brand and competitive differentiation- Built a commanding knowledge of customer and market insight to drive demand growth- Envisioned, directed, and delivered global customer events and TIBCO’s C-level Customer Advisory Board- Cultivated powerful Analyst relationships and scored consistently top-tier Peer Reviews

A member of TIBCO's Product and Technology leadership team, As TIBCO transitioned to a cloud-centered strategy, David led critical technology and customer-based initiatives including:- Drove relationship expansion and new logo growth by articulating compelling use cases, value creation, and customer stories- Played the primary bridge between Product & Technology, Field and Marketing organizations. - Reimagined brand positioning, vertical insights, executive communications, and events- Led product management and demand growth for TIBCO’s Cloud loyalty platform. Areas of focus included feature prioritization, UI and UX research, pricing, and analysts- Championed unique points of view and capabilities across multiple verticals including: FSI, Energy, Retail/Consumer, Life Sciences, and TransportationHe is a frequent speaker, author, and moderator for industry and technology events and publications around the world.

Scaled the industry’s first SaaS loyalty platform from zero to $30 million annual recurring revenue. As a member of the executive leadership team, focused on sales, product development, and value engineering, while leading the collaborative design process of loyalty programs for industry leaders in retail, CPG, transportation, and financial services.Notable customers included: P&G, Virgin America Airlines, HSBC, The North Face, Target, Kohl's, and Marks & Spencer.Achieved cash flow break even within four years, facilitating a successful sale of the platform to TIBCO Software, Inc.

Led core teams responsible for the growth, retention, and performance of the country's largest online loyalty shopping program.Oversaw member acquisition, CRM, member experience, visual user experience, strategic business analytics, as well as revenue generated via the site's online shopping partnerships. Achievements include:• Grew membership base three-fold in four years• Reduced member attrition by 50%• Derived and implemented profitability-based member segmentation• Instituted ROI-based customer acquisition metrics• Led the design and launch of a new website• Contributed to two years of 100% annual growth, resulting successful exit in 2006

Golf-focused Chipshot.com was a leading ecommerce, manufacturing and media pioneer (annual run-rate in excess of $30 mm), 12th largest e-commerce site (PC Data), and Best of the Web 2000 (Forbes) award recipient, before being acquired in 2001.While at Chipshot.com, David had responsibility for all product and market expansions. He led strategic and operational extensions into golf apparel and fitness categories, served as GM of Chipshot Japan, and led all M&A: Golfserv (media), Impact Golf (equipment) and the sale of Chipshot.com to Nike and Times Digital.

Partner of the Retail/Consumer practice. Sold and managed million-dollar client relationships throughout the world in the following industries: retail (children, apparel, toys, mass and specialty); consumer products (sports, juvenile products, packaged goods); technology (wireless telephony, cable TV, media); and financial services (retail banking, credit card, insurance).