David Rosenberg Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Spearhead cross-category partnerships to revolutionize how customers access healthcare services on Amazon. By weaving together product strategy, marketing, and strategic alliances, deliver innovative solutions that bring healthcare closer to where customers shop to simplify getting the care and products they need to get and stay healthy.

Seattle, WA, US

Revitalizing Amazon’s original and purpose-driven business facing headwinds from streaming and entertainment options that pull attention from book reading. Goals include increasing reading consideration and book discovery because it's good for society, while doing so profitably for Amazon.Programs improved 2021 YoY upper funnel reading “Intent” perceptions.

Seattle, WA, US

Solidified Alexa #1 category leadership in voice assistants operating within Amazon’s most broad, most measured, and profitable central marketing team during critical years, facing tough competition from Google and Apple. Launched Alexa in 15 countries building Amazon’s go-to-market advertising playbook. Delivered US 2019 YoY lifts in critical brand.

Seattle, WA, US

Recruited by Amazon’s shortly after Alexa product launch to lead the evolution of Alexa from niche product with appeal of tech enthusiasts to expand to mainstream and drive broad adoption and sales.Developed global Alexa mass advertising campaigns including Super Bowl leading to effective, award winning marketing. Secured Alexa/Echo’s #1 category.

New York, NY, US

Led brand marketing innovation agency and new technology facility for InterPublic Group of Companies (IPG). Inspired hundreds of C-level and senior executives to invest in the future of marketing for World class brands through scaled marketing experiments, proving new measurement models, next-gen research, and workshops. Member of North American Leadership.

Provided strategic guidance and direction to CEO and board as needed for 'green' social game 'Trash Tycoon'.

New York, NY, US

Built strategic partnerships that blended internal digital agency resources with best-in-class tech partners. Agency sold to Publicis Digitas six months after joining leadership team and agency. Developed communication strategy supporting Sony Ericsson XPERIA Studio mobile launch Innovation lead on Mastercard Advisors and Coca-Cola London Olympics music.

New York, NY, US

Founded Emerging Media group responsible for digital, entertainment content, social and video game marketing for global and domestic brands. Hired and managed a diverse team that went on to become a cornerstone of JWT’s Experience Marketing Group.

New York, NY, US

Branded content leader within entertainment marketing division. Created and marketed entertainment properties, distribution and monetization models.

Stewarded creative and media teams on $60 million EA SPORTS account, the flagship gaming business for Electronic Arts that helped bring video gaming into mainstream culture

Led EA SPORTS creative and media account day-top-day across all franchises. Extended EA SPORTS category leadership position to over 58% total market share and more than $2.3 billion in worldwide revenues. Initiated North American Hispanic consumer market program with Univision leading to market share growth of FIFA (soccer) franchise in 2003

Managed day-to-day accounts including Electronic Arts, Teva/Simple, iMotors, Moonstone, Fogdog. Participated in Electronic Arts global brand positioning and creative strategies. Help EA launch first global campaign lead to firm 80% market share leadership position on new PlayStation2 platform. Responsible for maintaining day-to-day client relationships..

Managed print process from approved concept through production. Supported broadcast production throughout complicated productions. Handled business affairs, network clearance issues and commercial rotations. Directly involved with new business development.

Created SMB program responsible for local sales across network of college campus, interactive kiosks.