David Rosenberg Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Spearhead cross-category partnerships to revolutionize how customers access healthcare services on Amazon. By weaving together product strategy, marketing, and strategic alliances, deliver innovative solutions that bring healthcare closer to where customers shop to simplify getting the care and products they need to get and stay healthy.

Seattle, Wa, Us

Revitalizing Amazon’s original and purpose-driven business facing headwinds from streaming and entertainment options that pull attention from book reading. Goals include increasing reading consideration and book discovery because it's good for society, while doing so profitably for Amazon.Programs improved 2021 YoY upper funnel reading “Intent” perceptions (over +400 bps lift) and Amazon brand Favorability. Resulted in 23% improvement in onsite engagement, unit incrementally, and overall Amazon sales.Recruited and lead teams responsible for delivering brand advertising, social/influencer, content marketing, and product innovation.Spearheaded best-in-class, consumer research efforts that influenced 15 global teams to implement mission-critical perceptions and expanded marketing into 3 new countries within first 24 months.Exceeding performance goals, executive leadership increased marketing budget 89% (Year 2) and 31% (Year 3) In development of first-to-market product to inspire book discovery on owned and operated channelsConstructed brand positionings, identities, and go-to-market launch creative for products including Amazon Book Clubs (2020), Kindle Vella (2021), and Best of #BookTok (2022).

Seattle, Wa, Us

Solidified Alexa #1 category leadership in voice assistants operating within Amazon’s most broad, most measured, and profitable central marketing team during critical years, facing tough competition from Google and Apple. Launched Alexa in 15 countries building Amazon’s go-to-market advertising playbook. Delivered US 2019 YoY lifts in critical brand diagnostics, device sales (+26%), revenue (+35%) and profit (+40%)Leader of cross-functional teams to develop global Alexa communications plans, advertising campaigns including Super Bowl, and entertainment marketing.Built Alexa “Hollywood” entertainment marketing practice in Q4’18 greenlighting 30+ program integrationsEstablished “Alexa Everywhere” co-marketing TV advertising program in partnership with Bose in 2018. Innovated first Alexa “voice-enabled” online video ad unit (+26% Purchase Intent) and voice Snapchat filter

Seattle, Wa, Us

Recruited by Amazon’s shortly after Alexa product launch to lead the evolution of Alexa from niche product with appeal of tech enthusiasts to expand to mainstream and drive broad adoption and sales.Developed global Alexa mass advertising campaigns including Super Bowl leading to effective, award winning marketing. Secured Alexa/Echo’s #1 category leadership position in the US and guided launches in UK and DE. Achieved awareness, familiarity and brand health goals. Seized opportunity to improve efficiency by rolling out first global TV and digital advertising campaign “Moments” to new locales Installed a global production approach responsible for YoY in cost savings (-20%)Future proofed business with younger customers by building the world’s first-ever Escape Room Experience powered only by voice (Alexa) at ComicCon NY. Developed strategic partnership with Amazon Studios, Intel, Sonos and Twitch influencers that was live streamed on Twitch to achieve scale. Results included a +14% increase in purchase intent among younger audience.

New York, Ny, Us

Led brand marketing innovation agency and new technology facility for InterPublic Group of Companies (IPG). Inspired hundreds of C-level and senior executives to invest in the future of marketing for World class brands through scaled marketing experiments, proving new measurement models, next-gen research, and workshops. Member of North American Leadership Team. $10MM P&L, 25-person staff, operations of physical Media Lab, and technology partnershipsBuilt Coors Light “Mix Tape” geo-marketing music program in New York City. 18MM Digital OOH impressions and 70K mobile opt-ins for award-winning Miller/Coors, Shazam and LinkNYC partnership.Launched NYX Cosmetics (L’Oréal) physical retail innovation.+50% growth in sales over control store launches. Grew +2MM Instagram influencer and followers, critical to cosmetics categoryPioneer of Sony Music’s first foray into mobile community and monetization with band, One Direction. Grew followers to +1MM MAU in 3 three months opening new distribution and engagement channel. Developed BMW new performance-based, interactive video ad unit that delivered +50,000 qualified dealer leads in 2-month period. “Car Customizer” efficiently used real time video interaction at scale. Drove +$1MM incremental revenue and publicity for Lab research capability focused on ‘attention and emotion’ tracking studies. Included setting viewability, branded content and location-based standards.

Provided strategic guidance and direction to CEO and board as needed for 'green' social game 'Trash Tycoon'.

New York, Ny, Us

Built strategic partnerships that blended internal digital agency resources with best-in-class tech partners. Agency sold to Publicis Digitas six months after joining leadership team and agency. Developed communication strategy supporting Sony Ericsson XPERIA Studio mobile launch Innovation lead on Mastercard Advisors and Coca-Cola London Olympics music program with Mark Ronson focused on digital engagement and utilization of bespoke music track. Subject matter expert with three published articles, public speaking, and Web award show judging.

New York, Ny, Us

Founded Emerging Media group responsible for digital, entertainment content, social and video game marketing for global and domestic brands. Hired and managed a diverse team that went on to become a cornerstone of JWT’s Experience Marketing Group.

New York, Ny, Us

Branded content leader within entertainment marketing division. Created and marketed entertainment properties, distribution and monetization models.

Stewarded creative and media teams on $60 million EA SPORTS account, the flagship gaming business for Electronic Arts that helped bring video gaming into mainstream culture

Led EA SPORTS creative and media account day-top-day across all franchises. Extended EA SPORTS category leadership position to over 58% total market share and more than $2.3 billion in worldwide revenues. Initiated North American Hispanic consumer market program with Univision leading to market share growth of FIFA (soccer) franchise in 2003

Managed day-to-day accounts including Electronic Arts, Teva/Simple, iMotors, Moonstone, Fogdog. Participated in Electronic Arts global brand positioning and creative strategies. Help EA launch first global campaign lead to firm 80% market share leadership position on new PlayStation2 platform. Responsible for maintaining day-to-day client relationships. Extensive experience with celebrity talent and third parties including major sports leagues and movie studios

Managed print process from approved concept through production. Supported broadcast production throughout complicated productions. Handled business affairs, network clearance issues and commercial rotations. Directly involved with new business development.

Created SMB program responsible for local sales across network of college campus, interactive kiosks.