Enfocado en cuatro objetivos, el primero generar demanda en el mercado de abierto:-Aumentar el alcance de la marca IQS Executive Education mediante campañas en buscadores y rrss así como el “engagement” a través de la difusión de contenidos relevantes y eventos.-Hacer crecer la bbdd de contactos y candidatos liderando la definición funcional e implantación de un nuevo CRM.-Impulsar el desarrollo de todo el material publicitario y copywriting para la creación del argumentario comercial.El segundo en desarrollar el negocio de Custom Programs e Internacional con otras universidades:-Llegar a acuerdos con Instituciones internacionales de Latinoamérica para impulsar e impartir programas en México, Perú y Colombia.-Contribuir a la difusión de la marca en empresas mediante visitas y presentaciones a managers funcionales y rrhh. El tercero, mejorar la conversión de los procesos de venta y admisiones:-Aumentar el número de participantes en Masters y Posgrados poniendo en marcha un mejor proceso de seguimiento y comunicación con los candidatos y de entrevistas de admisión.-Establecer políticas de ayudas, justas y equitativas.-Gestionar los servicios externalizados de telemarketing y definir las métricas para medir su eficacia y coste.Y el cuarto, contribuir a la gestión del ciclo de vida de la oferta formativa:-Planificar las imparticiones de más de 100 programas a lo largo del curso académico 21-22 proponiendo cambios de formatos y fechas para hacer los programas más atractivos.-Participar en el diseño, creación de nuevos programas y/o modificación de los actuales, a nivel de nombre, contenidos, formatos y calendarios.-Definir el pricing de los programas que maximicen la generación de ingresos haciéndolo compatible con el posicionamiento de la marca IQS.

-Definir el presupuesto anual de ventas del área de Executive Education y llevar a cabo los diferentes planes comerciales para cada programa para garantizar su consecución.-Diseñar e implementar las acciones publicitarias on-off internamente o a través de agencia, SEM, portales, contenido web, e-mailing, catálogos, eventos, ferias, sesiones informativas y relaciones con empresas.-Dirigir y supervisar las operaciones venta desde la generación de leads, su gestión y seguimiento desde el contact center y su maduración por parte del equipo comercial con el diseño de promociones o con políticas de becas o descuentos para empresas.-Establecer los ejes de comunicación para cada uno de los programas y formar a la fuerza de ventas para transmitir el posicionamiento deseado de acuerdo al valor diferencial de la marca EADA.-Desarrollar y liderar desde marketing los proyectos de CRM para la creación de cuadros de mando, informes de inteligencia de negocio y herramientas de gestión del pipeline.

-Advice, design and implementation of outsourcing field mkt solutions with task forces aimed to carry out sales campaigns, sampling, merchandising, sales point auditing and events.-Broad firm´s business opportunities related to consultancy services of customer equity management being part of strategy operational planning.

- Acomplishment of the budget through marketing Masters degree training to the domestic b2b market and Latin America as well as consulting and training solutions to the b2b market mostly major accounts.- Created a new value proposition on which to base on our competitive advantage achieving a more robust business model by identifying strategic activities and free up resources from those who were not.- Created a new organizational structure made up of 25 people, recruiting and training for a new functions being able to develop 29 new products within two years, an increase of 36% from a portfolio of 80 brands in 2010.- Implemented models for analysis and activities life cycle management thereby increasing strategic business sales by 24% while gross margin improved by 7%.- Incorporated the analysis of consumer´s buying behavior including that knowledge into our mkt mix decisions achieving to capture greater value and repositioning our pricing by 17% higher in our strategic portfolio.- Incorporated to the marketing plan new digital tools aimed to advertising, market research, social media brand building and e-commerce improving our communication kpi´s and reducing risk in launching new products and advancing the conversion of leads into sales.- Defined new goals, executions and media in communication plan to achieve better ROI, budget of € 600k in 2013, by almost 20%, both by way of conversions as optimization of media chosen.- Defined new trade policies both direct sales force, distributors and partners by renegotiating contracts improving profitability achieved in terms of total gross margin by 3% (€ 150K) and increase the pipeline of b2b business in 200 prospects.- Attracted new business with Editorial Medica Panamericana and Grupo Planeta € 400k worth in terms of total gross margin increased 8% over 2009.- Participation in the Management Committee reporting to General Manager.- References: Pedro Vazquez Pinilla (General Manager).

- Market specific high value-added electronic instrumentation equipment, targeted customers were the Electronics Industry (Sony, Sharp, ...), Telco (Telefonica, Abertis, ...), builders of Infrastructure (Comsa-Emte, Acisa, ...), R & D Centers + I (ICFO, CNM) Universities (UPC). Among our represented brands are the leading and most valuable within sector TEKTRONIX, IDEAL, FITEL, ANRITSU, WILLTEK, SORENSEN, ELGAR, VTI, MEINBERG, ARA.- Defined and executed sales plan achieving to open new key accounts such as HP, IKUSI, APPLUS, IREC, ALBA-CELLS as well as other smaller. First year sales growth was € 400k with a gross margin of 20%.- Created and develop the distribution channel, Diotronic, Onda Radio, Cervi, Cablemat, Fiberopt, Cabletronic, reaching agreements for those products with high turnover.- References: Ignacio Sanchidrian (Sales Director).

- Ensured the achievement annual sales budget (€ 10M) in Catalonia and the Balearic Islands marketing telephony solutions, Intelligent Network Telepresence Connectivity LAN / WLAN, leased lines, MPLS IPVPN data network, remote access UMTS, Internet access, Infrastructure security, disaster recovery, outsourcing solutions, data center and managed services.- Developed the pipe-line in Major Accounts (> 600k € spending telco) succeeded in identifying and qualifying the targeted 226 Corporations and Groups (Generalitat de Catalunya, Abertis, Hesperia, Sol Melia, La Caixa, Generali, Danone, Agrolimen, MediaMarkt , Esteve, Sanofi-Aventis) within two years.- Responsible for the selection, training, supervision and evaluation team of 5 KAM's.- Developed lobbing and building attitude links with prescriptors and partners (Doxa Consulting, Sayos&Carreras, Argelich Consultores, KBUY, IBM, Cisco, Indra, Microsoft) towards Orange BS.- Among most important success, the sales budget surpassing 114% in 2007, Sol Melia Hotels (International IPVPN for 35 sites worth 1M€), Abertis Telecom (SMS Monitoring Network of DigitalTV for 1500 stations worth 300K€).- References: Juan Carlos de la Vela Benavides (National Dir Corporte Accounts).

- Ensured the sales budget of direct channel in Catalonia, comprising 8-12 sales people enterprises market oriented and selling mobility solutions communications. Our budget achievement was always above 100%.- Led the sales team, recruiting, training and motivation. Coordinated comercials activity and carring out their performance evaluation.- References: Carlos de Andrea (Area Manager) and Juan Carlos Requena of Amirola (National Sales Dir).

- As responsible for 3 analysts member team I was in charge of exploitation of data warehouse (Business Object) for tracking marketing actions and reporting for decision making - Analyzed the data related to market penetration, tracking promotions, channel sales statistics, sales quality, segmentation and identification of niches, abc customers, fraud, forecast and monitoring kpi's (ARPU, CHURN, SAC).

- Provided support to the sales force in the preparation of technical and public tender offer solutions for voice, data and internet. Join the direct channel and distribution and support them in managing complex technically sales processes.

- Increased marketshare in my prospects portfolio from b2b market, multisectorial key accounts, selling mobile solutions. - Despite working with a non clients prospects I got importants clients from diferents sectors Tiempo/BBDO, Electrodomésticos Taurus S.L.., Troll Iluminación, Talleres García S.A., Cambau S.A., Lunke España S.A.., Prodec S.A. among others.- Thanks to such success I won a sales award and I was proposed to the loyalty employee program.

- I was in charge of Digital Printing department with accountabilities in operations (human resources, purchases, production and logistics) as well as income statement´s margin.- Negotiated with providers of raw materials and equipment analizing the convenience for the purchase.- Cordinated human resources, 15 people with a great diversity of profiles.

- Developed sales of inkjet and laser printers from masive market, home and profesional category, in informatic dealers (Beep, Vobis, Ei System, ECI) by training and supporting of sales force in the selling point.