David Ross

David Ross Email and Phone Number

Executive Producer and Innovation Consultant @ New York, NY, US
New York, NY, US
David Ross's Location
New York, New York, United States, United States
David Ross's Contact Details
About David Ross

I spearhead the crafting and delivery of state-of-the-art digital campaigns that harness the power of cutting-edge technologies like AR, web3, gaming, and AI. With a rich background of over 15 years in the dynamic realm of marketing, I have consistently demonstrated my ability to conceive and execute integrated and immersive projects. These initiatives not only resonate with consumers on a personal level but also consistently surpass client expectations, delivering exceptional returns on investment.My journey involves not just staying ahead of the curve but leading others through it. I've shared my insights on emerging technologies with top-level executives at renowned brands and agencies, guiding them through the transformative journey of evolution and adoption. I've also laid the groundwork for best practices in seamlessly integrating emerging technology into branded content offerings. Additionally, I've been the creative force behind new concepts presented to sales teams for market exploration.Having collaborated with industry giants such as IBM, IKEA, GE, HBO, Nike, Adidas, and more, I've adeptly managed budgets ranging from under $50K to over $5 million. My diverse skill set encompasses experiential marketing, digital out-of-home (OOH), AR/VR, digital strategy, integrated marketing, branding, digital design and development, interactive experiences, social media, influencer engagement, and mobile media.My mission is clear and unwavering: to engineer innovative digital experiences that not only elevate brands but also establish meaningful connections with consumers. My passion lies in adding substantial value to the digital landscape, one groundbreaking campaign at a time.

David Ross's Current Company Details
David Ross

David Ross

Executive Producer and Innovation Consultant
New York, NY, US
David Ross Work Experience Details
  • David Ross
    Executive Producer And Innovation Consultant
    David Ross
    New York, Ny, Us
  • David Ross
    Innovation Consultant
    David Ross Jul 2023 - Present
  • Yahoo
    Director Of Innovation, Yahoo Creative Studios
    Yahoo Sep 2021 - Jul 2023
    Sunnyvale, Ca, Us
    Head of Innovation for Yahoo Creative Studio NY- Omnichannel Strategist - Meet the consumer where they are- Delivered thought leadership on emerging technology to senior leaders at brands and agencies to guide them through evolution and adoption -Global Lead for first-in-class AR Advertising Offering- Established best practices for integrating cutting-edge emerging technology into branded content offerings (5g, AR, NFT, Gaming, Ai)- Planned and implemented strategies to grow revenue.- Lead innovation pitches pre/post sale with strategists to bring in YOY increased revenue- Developed and presented new ideas for Sales team to take to market and conceptualized new approaches and solutions.- Built and managed a trusted roster of 3rd-party vendors to support in-house design and development- Launched the first fully 5G Augmented Reality Store for Verizon- Led Award Winning innovation campaigns for clients: McDonald's, Verizon, Walmart, Toyota, and Unilever
  • Yahoo
    Director Of Innovation
    Yahoo Mar 2020 - Jul 2023
    Sunnyvale, Ca, Us
  • Ryot Studio
    Director Of Innovation
    Ryot Studio Mar 2020 - Sep 2021
    Same Dave. Different Channel. Leading the charge in Innovative Marketing, exploring Augmented Reality, Virtual Reality, Mixed Reality, and of course Reality Reality. RYOT Studio is Verizon Media’s branded content studio, located in NYC. We are blazing a trail in these challenging times. Creativity, Technology, and Empathy is the way.
  • Ogilvy
    Director, Experiential Production
    Ogilvy Jan 2019 - Jan 2020
    New York, Ny, Us
    Crafting experiences for all realities... • 2019 Corteva Global Business Centers Interactive Walls • IBM's celebration of the 50th Anniversary of the Apollo Moon Landing • Citizen's Bank Made Ready Brand Benefit Concert • LG's Color Cafe introducing the latest in OLED technology
  • Ogilvy
    Executive Producer
    Ogilvy Sep 2013 - Dec 2018
    New York, Ny, Us
    Digital is not just a website or banner ad. Stay tuned. As an Executive Producer, I led experiential, digital, and integrated production teams across a variety of work streams. Few down dozens more to go: 2018 • IKEA Inspiration Experience NY & Chicago • IBM Blockchain Bean - Williamsburg, Brooklyn • RIMS Conference FM Global AR Earthquake • Tribeca Film Festival IBM Watson + Spotify + Alex Da Kidd 2017 US Open Tennis Cognitive Photo Booth • Art With Watson at Cadillac House • 2016 - NYC Movie Premiere / CES Las Vegas IBM + HIDDEN Figures • Typevoice Ogilvy + Webbys • Met Gala Marchesa + IBM: Cognitive Dress 2015 • US Open Tennis + Data IBM US Open 15' • NCAA FINAL FOUR 2015 - Indianapolis UPS Courts for a Cause 2014 US Open Tennis IBM US Open Sessions - Music Made with Tennis Data • IBM Cognitive Food Truck SXSW
  • Bbdo
    Senior Producer (Digital/Interactive)
    Bbdo May 2009 - May 2013
    New York, Ny, Us
    Partnered with creative to help achieve client goals and also bring to life innovative digital experiences across multiple channels. Notables: • Denon Lifestyle Brand Launch • GE#THROTTLEUP • HBO GO product tour • GE’s Visible You • The Ecomagination Photo Project
  • Kannonball Collective, Llc
    Co-Founder / Executive Producer
    Kannonball Collective, Llc May 2006 - May 2009
    Independent content production company with a focus on developing entertaining and engaging content centered on the Video Game industry. With the explosion of broadband, we are set up to deliver richer experiences to a global audience. • Co-founded TrueGameHeadz.com®, a video game destination.• Producer of GamePlay blog and content for BET.com• Producer of TrueGameHeadzTV for Joost Network• Produced GameSlap® video game variety show for Heavy.com• Developed guerilla marketing campaigns that focused on earned media in order to achieve credibility with target audience• Conceive, shoot and edit video reviews
  • Droga5
    All Things Digital Producing/Earned Media Guru
    Droga5 Apr 2008 - Apr 2009
    New York, Ny, Us
    Viral Video seeding and distribution Malibu Rum Talking Pelican Widget • Tracfone Countdown Widget • AdidasBasketball.com Redesign and Launch • Honeyshed Online Media • FlatRate Online Media • Puma.com/Lift Puma Lift Online Media • Zelnick Media Redesign and Launch
  • R/Ga
    Producer (Nike Account)
    R/Ga Jan 2006 - Jul 2007
    New York, Ny, Us
    Assigned to the Nike account, we were tasked with engaging with the brand and contributing to the development of many industry leading web applications/sites such as: Nike.com, NikeStore.com, NikePlus.com and NikeiD.com
  • Ember Media Corp
    Production Manager
    Ember Media Corp Jan 2005 - Jan 2006
    •Project Manager for MTV online advertising account with Ember Media.•Project Manager for Scholastic account, developing Lee y seras bi-lingual literacy program online and interactive cd-rom.•Producer and Copywriter for NYIT’s 50th Anniversary cd-rom.•Producer of mobile video episodes for ESPN.•Aid in the creative process for ads and interstitials, script and copy writer.•Daily direct client contact communicating deadlines, schedules, and flow of assets to be used in projects.
  • G-Net Media, Llc
    Associate Producer
    G-Net Media, Llc Sep 2003 - Dec 2004
    •Contribute story ideas for Cablevisions’ On-Demand programming, Mag Rack’s “247 Gamer”.•Made game selections, captured cinematic game sequences, and contributed story lines for AOL Games. “Online video game reviews.”•Captured and logged video game footage for 2003 Video Game Awards, on SpikeTV.•Responsible for blogger outreach and growing views for web portal
  • Ogilvyone Worldwide
    Interactive Media Planner
    Ogilvyone Worldwide Jan 2003 - Nov 2003
    New York, Ny, Us
    Researched and bought interactive placements for clients.

David Ross Skills

Digital Strategy Integrated Marketing Advertising Online Advertising Creative Direction Digital Marketing Mobile Devices Social Media Strategy Content Strategy Mobile Marketing Production Video Entertainment Blogging Interactive Marketing Digital Media Budgeting Product Development Coordination Promotions Facebook Information Architecture Schedules Email Marketing Html Animation Interactive Media Interactive Advertising New Media Social Media Marketing Creative Development Banners Vendor Online Marketing Campaign Mobile Microsites Rich Media Proposal Writing New Business Development Seo Cms Creative Strategy Marketing

David Ross Education Details

  • Stony Brook University
    Stony Brook University
    Business Management
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Advertising And Marketing Communications

Frequently Asked Questions about David Ross

What company does David Ross work for?

David Ross works for David Ross

What is David Ross's role at the current company?

David Ross's current role is Executive Producer and Innovation Consultant.

What is David Ross's email address?

David Ross's email address is ro****@****ail.com

What is David Ross's direct phone number?

David Ross's direct phone number is +191729*****

What schools did David Ross attend?

David Ross attended Stony Brook University, Fashion Institute Of Technology.

What are some of David Ross's interests?

David Ross has interest in Earned Media, Video Editing, Blogs, Content Production, Basketball, Video Games, The Internet, Handheld Devices.

What skills is David Ross known for?

David Ross has skills like Digital Strategy, Integrated Marketing, Advertising, Online Advertising, Creative Direction, Digital Marketing, Mobile Devices, Social Media, Strategy, Content Strategy, Mobile Marketing, Production.

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