David Ray Email & Phone Number

Minneapolis, Minnesota, US

Provide strategic direction and partnership to drive connected commerce initiatives, specializing in analytics and sales enablement programs.

Minneapolis, Minnesota, US

- Built and led a talented, diverse team to support data analytics, visualization, engineering, A/B testing, and performance reporting.- Established analytics support across digital marketing, digital advertising, and consumer experience teams. Developed OKRs/KPIs and supported analytics across these domains to measure and optimize performance.- Played a.

New Hope, Pennsylvania, US

- Developed and executed successful digital paid media advertising campaigns focused on lead generation.- Configured and launched analytics to track campaign performance, enabling data-driven optimization for enhanced results.- Designed performance dashboards and reports, providing essential insights to evaluate campaign effectiveness.- Established digital.

Mountain View, CA, US

- Led paid media demand generation and user acquisition at AppSheet, driving digital advertising initiatives.- Launched high-impact multi-channel digital advertising campaigns that achieved 144% quarter-over-quarter growth (4.7x year-over-year).- Developed metrics, attribution modeling, data analysis, and reporting systems that drove a 48% scale increase.

After Google Cloud's acquisition of AppSheet in January 2020, I continued with the company moving to Google Cloud to sustain driving user acquisition and demand through paid media. My AppSheet experience and contributions are detailed above.

Seattle, WA, US

- Designed and launched an automated optimization engine for Amazon DSP campaigns, resulting in a 35% average ROAS increase within three months.- Established key performance metrics, dashboards, and strategies to drive customer growth, retention, and streamline global campaign management.- Reduced staff resource requirements through the optimization of.

Seattle, WA, US

- Led a campaign management team responsible for accurate execution and performance of >$500 million in annual client advertising spend on Amazon AAP/DSP- Established global campaign management best practices for campaign execution, audience strategy, budget management, and performance optimization- Grew campaign management team while scaling efficiencies.

Seattle, WA, US

I defined and rolled out platform-wide performance best practices, doubling the operational efficiency of the campaign management team without compromising performance. I spearheaded platform exploration, testing, and impact analysis projects, resulting in insights into system behavior and guiding optimization priorities for campaign management, product.

Austin, Texas, US

Led program management for a team of 60 customer-facing campaign managers in digital advertising. My data-driven approach and optimization strategies resulted in a 3x boost in display advertising conversion rates. I also streamlined operations by implementing automation, reducing campaign management workload by 30%.

Austin, Texas, US

Oversaw digital marketing strategies for 200+ retail automotive dealerships, specializing in Search Engine Marketing (SEM), programmatic display ads, remarketing, and email marketing. Pioneered digital strategies and campaign workflows for 40+ premium clients, while introducing a new, tailored ad product for enhanced performance.

Austin, Texas, US

Managed digital marketing strategies, analyzed campaign performance, optimized KPIs, and advised automotive dealership clients. Specialized in SEM, display advertising, remarketing, and email marketing.

Kirkland, WA, US

Joined a local digital agency, aiding small and medium-sized businesses. Developed efficient digital campaign workflows and managed diverse channels – SEM, paid social, and SEO – for B2B and B2C clients. Streamlined operations, then transitioned to a larger organization after completing my degree to deepen expertise in digital advertising.

While returning to college to pursue a business/marketing degree, I played a rewarding role in supporting a local medical practice in its digital marketing efforts. I orchestrated a holistic digital strategy, overseeing diverse channels, including website design, content marketing, social media, video, SEM, display advertising, and SEO. This practical.

Portland, OR, US

Adapting to evolving emission regulations that changed the business landscape for DES, I acquired a residential real estate license and joined Prudential NW Realty (acquired by Berkshire Hathaway). In my role as a digital marketing specialist, I guided regional office recruiting and agent training initiatives, advocating for digital marketing strategies.

Transitioning from my culinary career, I embarked on a fresh chapter with Diesel Emission Specialists (DES), forging a business catering to the transportation sector's evolving emissions regulations. Mastering California's latest legislation, I instituted sales and marketing operations, and in doing so, unearthed a genuine passion for digital marketing.

Minneapolis, Minnesota, US

After completing Culinary Arts school, I entered the hospitality industry, achieving the role of Kitchen Manager within a year. Subsequently, I was promoted to Executive Chef at a 211-room hotel, where I oversaw restaurant and banquet operations, leading a 20-member team across front and back of the house operations. Seeking a new challenge, I joined a.

Bachelor Of Science In Business/Major In Marketing, Business, Management, Marketing

Culinary Arts, Culinary Arts And Related Services

Education record