David Ray Email & Phone Number

Minneapolis, Minnesota, Us

Provide strategic direction and partnership to drive connected commerce initiatives, specializing in analytics and sales enablement programs.

Minneapolis, Minnesota, Us

- Built and led a talented, diverse team to support data analytics, visualization, engineering, A/B testing, and performance reporting.- Established analytics support across digital marketing, digital advertising, and consumer experience teams. Developed OKRs/KPIs and supported analytics across these domains to measure and optimize performance.- Played a vital role in the successful launch and growth of the company's mobile app and loyalty program.- Collaborated with product, marketing, and development teams to optimize user acquisition, engagement, and user/consumer loyalty performance.- Established performance marketing practices, partnering with marketing and media teams to improve the efficiency and results of marketing campaigns.-Collected, analyzed, and used data to convey business performance and opportunities, successfully influencing strategic product roadmaps and investments

New Hope, Pennsylvania, Us

- Developed and executed successful digital paid media advertising campaigns focused on lead generation.- Configured and launched analytics to track campaign performance, enabling data-driven optimization for enhanced results.- Designed performance dashboards and reports, providing essential insights to evaluate campaign effectiveness.- Established digital marketing analytics platforms and best practices for data collection and performance optimization

Mountain View, Ca, Us

- Led paid media demand generation and user acquisition at AppSheet, driving digital advertising initiatives.- Launched high-impact multi-channel digital advertising campaigns that achieved 144% quarter-over-quarter growth (4.7x year-over-year).- Developed metrics, attribution modeling, data analysis, and reporting systems that drove a 48% scale increase and 52% CPA reduction in Q1 2020.- Successfully managed the transition of Google Analytics and Google Ads to internal Google platforms following the acquisition.(AppSheet was acquired by Google Cloud in January 2020)

After Google Cloud's acquisition of AppSheet in January 2020, I continued with the company moving to Google Cloud to sustain driving user acquisition and demand through paid media. My AppSheet experience and contributions are detailed above.

Seattle, Wa, Us

- Designed and launched an automated optimization engine for Amazon DSP campaigns, resulting in a 35% average ROAS increase within three months.- Established key performance metrics, dashboards, and strategies to drive customer growth, retention, and streamline global campaign management.- Reduced staff resource requirements through the optimization of campaign management processes.- Oversaw teams responsible for platform-wide performance measurement, reporting, and optimization.- Led global campaign management initiatives, defining and implementing best practices for success.

Seattle, Wa, Us

- Led a campaign management team responsible for accurate execution and performance of >$500 million in annual client advertising spend on Amazon AAP/DSP- Established global campaign management best practices for campaign execution, audience strategy, budget management, and performance optimization- Grew campaign management team while scaling efficiencies to meet demands of a rapid growth ad business- Improved team efficiency by >100% while improving net campaign KPI performance- Led Amazon Ad platform exploration, A/B testing, and impact analysis to establish optimal campaign execution and performance- Created campaign analysis and performance optimization tools, resulting in a 70% reduction in below-goal campaigns within two months.

Seattle, Wa, Us

I defined and rolled out platform-wide performance best practices, doubling the operational efficiency of the campaign management team without compromising performance. I spearheaded platform exploration, testing, and impact analysis projects, resulting in insights into system behavior and guiding optimization priorities for campaign management, product, and data science teams. My accomplishments prompted a promotion to lead a campaign operations team within a remarkable 10-month span. This move accelerated the adoption of the scalable campaign execution and optimization framework that I had architectured.

Austin, Texas, Us

Led program management for a team of 60 customer-facing campaign managers in digital advertising. My data-driven approach and optimization strategies resulted in a 3x boost in display advertising conversion rates. I also streamlined operations by implementing automation, reducing campaign management workload by 30%.

Austin, Texas, Us

Oversaw digital marketing strategies for 200+ retail automotive dealerships, specializing in Search Engine Marketing (SEM), programmatic display ads, remarketing, and email marketing. Pioneered digital strategies and campaign workflows for 40+ premium clients, while introducing a new, tailored ad product for enhanced performance.

Austin, Texas, Us

Managed digital marketing strategies, analyzed campaign performance, optimized KPIs, and advised automotive dealership clients. Specialized in SEM, display advertising, remarketing, and email marketing.

Kirkland, Wa, Us

Joined a local digital agency, aiding small and medium-sized businesses. Developed efficient digital campaign workflows and managed diverse channels – SEM, paid social, and SEO – for B2B and B2C clients. Streamlined operations, then transitioned to a larger organization after completing my degree to deepen expertise in digital advertising.

While returning to college to pursue a business/marketing degree, I played a rewarding role in supporting a local medical practice in its digital marketing efforts. I orchestrated a holistic digital strategy, overseeing diverse channels, including website design, content marketing, social media, video, SEM, display advertising, and SEO. This practical application of academic insights contributed significantly to the practice's growth.

Portland, Or, Us

Adapting to evolving emission regulations that changed the business landscape for DES, I acquired a residential real estate license and joined Prudential NW Realty (acquired by Berkshire Hathaway). In my role as a digital marketing specialist, I guided regional office recruiting and agent training initiatives, advocating for digital marketing strategies and best practices. My proficiency extended across content marketing, social media, email marketing, SEO, and SEM, resulting in the development of holistic digital programs. Fueled by my enthusiasm for digital marketing and data analytics, I pursued higher education, returning to school for a business degree with a marketing emphasis.

Transitioning from my culinary career, I embarked on a fresh chapter with Diesel Emission Specialists (DES), forging a business catering to the transportation sector's evolving emissions regulations. Mastering California's latest legislation, I instituted sales and marketing operations, and in doing so, unearthed a genuine passion for digital marketing.

Minneapolis, Minnesota, Us

After completing Culinary Arts school, I entered the hospitality industry, achieving the role of Kitchen Manager within a year. Subsequently, I was promoted to Executive Chef at a 211-room hotel, where I oversaw restaurant and banquet operations, leading a 20-member team across front and back of the house operations. Seeking a new challenge, I joined a newly established venture to spearhead their sales and marketing operations.Did you really read this far down my LinkedIn profile?

Bachelor Of Science In Business/Major In Marketing, Business, Management, Marketing

Culinary Arts, Culinary Arts And Related Services

Education record