David R. Smith Email & Phone Number

Cedar Hills, Utah, US

• Led the creation and development of Jelli providing consumers an easy way to budget their money and collaborate with others on all money-sharing matters.
• Led product mobile app development and conceptualization of JelliJAR platform and budgeting and sharing methodology.
• Led all fundraising efforts including investor presentations, product demos, financial projections, brand identity, and go-to-market strategies.
• Managed all partnership relations including Program Manager, Network (Visa), Bank and Processor, and Vendor Services.

• Developed a comprehensive P&L, Balance Sheet, and Cash Flow forecasting model to aid the company in its strategic pricing, sourcing, and regional business decisions.
• Model included project projections based on sales leads and conversions for the company's install business, lease business, and sourcing for other out-of-state solar companies.
• Revenue projections were based on wholesale equipment costs, agent commissions, financing costs, and consumer pricing.
• COGS and Expense forecasts were based on historical data and known cost increase estimates.
• Integrated the Forecast Model with NetSuite for Actuals to Forecast Variance Reporting.

• Managed day-to-day accounting activities including accounts payable, accounts receivable, invoicing, reconciliations, and payroll.
• Managed company bank accounts, credit cards, and expense reports.
• Managed company loans and payments to lenders.
• Prepared monthly reports and financial statements for the Executive Team and Board of Directors.
• Worked with government agencies in paying quarterly and annual taxes and filing reports.
• Managed E&O, Crime, and other insurance policy renewals.

Palo Alto, CA, US

• Developed financial dashboards to track key performance indicators of the business.
• Created a detailed forecasting & projections model highlighting specific opportunities to both increase revenue and decrease costs, particularly with our Banking and Processing partners, laying out a pathway to.
• Led the analysis and negotiations with our Processor to establish a more favorable contract for Movo.
• Prepared business overviews and financial reports for the board and investors.

• Led the development of Cascade’s business strategy, repositioning them in the marketplace as a modern program manager for prepaid solutions.
• Developed Cascade’s market positioning and messaging strategy for their target demographic including preparing business plans, pitch decks, and financial analyses to aid them in their fundraising efforts.
• Redesigned their website and marketing materials in accordance with their company strategy to attract a winning client base.
• Handled sales call screenings of potential new clients to identify the strongest portfolio of new clients.

Salt Lake City, Utah, US

• Managed all financial aspects of the company including P&L, Forecasting, and Reporting to the CEO and Board of Directors.
• Worked with outside Accounting Firm to restructure the books according to business lines, uncovering a number of discrepancies in the way costs were allocated across the businesses.
• Worked with the IT team to develop a comprehensive Scorecard for both internal and external users which included both operational and financial performance data.

Thousand Oaks, California, US

• Led marketing, design, and IT teams in the comprehensive rebranding of the Kaiku Visa Prepaid Card which garnered the exclusive partnership of Visa with the launch of their new consumer-friendly prepaid card.
• Led all aspects of the new brand development including brand equity, brand message strategy, logo and card design creation, go-to-market strategy, website and mobile app development, new cardholder and lifecycle.
• Performed research and market analysis of the category and developed the Kaiku millennial consumer target profile and established essential product requirements and marketing messages that resonated with this consumer.
• Identified and established key business partnerships to facilitate the successful execution of operational and marketing strategies including bank, card network, card processor, card manufacturer, and affiliate partners.
• Acting as CEO, created pitch decks and led negotiations with potential buyers seeking to invest in or acquire Kaiku. Retained an investment bank to manage ongoing negotiations and the transaction.
• Awarded “2015 Head of Class” industry award for the launch of the new Kaiku brand.

Austin, Texas, US

• Led all marketing aspects of the development of the MyFlexCard Prepaid Debit Card by Sallie Mae. Worked with creative team to develop card design options and performed consumer research uncovering preferences..
• Led all marketing aspects of the development of the Amazon Rewards Prepaid Debit Card. Worked with creative designers in preparing card and package design options championing Amazon’s brand equity to deliver unique.
• Marketing leader of Green Dot’s $100 million prepaid Walmart MoneyCard business. Led MoneyCard restage growing sales by 5% in an increasingly competitive marketplace. Restage included; in-store and online campaign to.
• Led in-store “Do More with the Walmart MoneyCard” campaign driving card awareness and knowledge of key benefits as well as increasing overall segment awareness. Campaign increased sales by 10% and included MoneyCenter.

Cincinnati, Ohio, US

• Managed Wella’s $22 million professional hair color line, Color Touch. Led multi-functional team in Wella’s 2nd largest restage ever in the US with the re-launch of Color Touch. Directed all aspects of the restage.
• Led mega-initiative of Wella’s three core brands with combined annual sales in excess of $80 million. Strengthened Wella’s “good will” with stylists by helping to grow their business. Developed PR strategy and agency.
• Redesigned the Wella product shelf for Wella’s #1 customer BSG. Leveraged P&G’s depth of consumer shopper understanding as well as conducted extensive consumer research to design a shelf that; had strong stopping.
• Led the annual sales forecasts and annual business review process for Wella.

Cincinnati, Ohio, US

• Performed detailed competitive analysis of PŪR’s #1 competitor Brita. Uncovered Brita’s strategy and key drivers to their profitability to more successfully challenge them in the market place. Utilized competitive.
• Led annual sales and profit FIRM forecast process for the business. Provided financial and business leadership in setting marketing budgets and plans to reach established margin improvement targets, sales, and.
• Developed and deployed PŪR pricing strategy to the PŪR Business Team. Analyzed PŪR’s consumers, customers, and competitors and provided guidance on all pricing issues for existing and new product lines.
• Led the comprehensive analysis of PŪR’s Master Plan Portfolio to guide the brand’s 5-year future strategic decisions. Completed a summary of pipeline opportunities and determined their respective market landscapes.
• Developed a gross margin and profit contribution “by product form” analysis and overview to empower the brand team to make more sound financial decisions as they executed their strategy and spending plans.
• Performed the financial analyses of all PŪR product and commercial initiatives ensuring NPV and ROI targets were met and that projects were in harmony with the brand’s established strategic objectives.

Cincinnati, Ohio, US

• Responsible for forecasting $1.7 billion in Finished Product Logistics Costs (FPLC). Developed a comprehensive plan to reduce FPLC costs across P&G’s 25 sub-GBUs in North America. Created first ever scorecard detailing.
• Developed a monthly routing rates forecast process for P&G’s 8,000 shipping lanes. Created a tool to forecast average routing lane costs based on a given percentage of primary carrier compliance and contracted lane.

Kingsport, Tennessee, US

• Financial analyst for Eastman’s $320 million annual revenue Global Performance Chemicals Business. Performed monthly analyses on variances from plan associated with volume, price, cost of goods, distribution, SG&A and.
• Performed various cost savings and capacity expansion capital expenditure projects. Worked with engineers, business managers and cost accountants to obtain capital costs, sales and earnings forecasts, and business.
• Directed and executed the impairment analysis of $140M in Performance Chemical Assets at 3 manufacturing sites. Worked with business managers, capital asset managers, and site controllers to determine overall cash.
• Financial analyst for Eastman’s $750 million annual revenue Global Coatings Business. Lead a project to value and double Eastman’s $15 million annual revenue Powder Resins and Solution Acrylics Business. Analysis.
• Lead analyst on a project to value Eastman’s $100 million annual revenue Emulsions Business. Extracted and compiled emulsion product data from four independent Eastman business units to create a single global Emulsions.

• Developed and initiated a business plan for a digital-printing partnership between a large format printing company and retail sign shops in Salt Lake City, UT.
• Developed a business plan for a comprehensive spine center in New York City.
• Developed a business plan for a startup contemporary art gallery in New York City.

Allentown, Pennsylvania, US

• Performed operations analysis on the production and distribution of Air Products’ world leading emulsion polymer chemicals business. Coordinated with senior marketing and production managers in compiling quarterly.
• Administrator of $1 billion Worldwide Gases and Equipment Capital Spending Forecast Database. Prepared detailed capital spending forecast reports for senior business and treasury managers.
• Performed sale-of-equipment and lease analyses on various air separation units. Unit values ranged from $2 to $20 million. Comprehensive discounted cash flow analysis was utilized in analyzing lease options.

Woking, Surrey, GB

• Performed discounted cash flow analyses to assess options for a $5 million nitrogen plant and pipeline expansion. Worked with sales and product management to determine volumes of current and anticipated accounts..
• Performed a sales representative incentive study to determine the relationships between new account sales growth, existing account sales growth and overall account size. Three years of sales data for 291 sales.

Mumbai, Maharashtra, IN

• Developed and implemented a plant wide inspection program for 48 dust control devices. Implication included fostering support from plant area superintendents through negotiating personnel benefits of program. Program.
• Managed multiple dust control device upgrade projects. Prepared project bid proposals and researched contractors and manufacturers to perform upgrades. Directed contractors and plant labor crews in executing upgrade.

Master Of Business Administration, Finance, Entrepreneurship

Master Of Engineering Management, Manufacturing Engineering

Bachelor Of Science, Mechanical Engineering