Dave S. Email & Phone Number

United States

Southern Nh

Nashua, New Hampshire, United States

Amherst, New Hampshire, United States

Decided to change careers and leave the outbound sales world to be closer to home with less travel. I had a small construction background, so I decided to jump into the Home Improvement sales field.As a Millwork Specialist, I assisted contractors and homeowners with unique projects that required detailed attention. Since every project is unique, this is where our team came in to get the job completed from start to finish. As a Millwork Specialist, we reviewed specific blueprints and plans to design special ordered front entry doors, storm doors, new construction and replacement windows, numerous mouldings and trim and other materials for projects that take time and skill. Brief examples include: • To understand contractor blue prints for each order to design and order windows, doors, mouldngs, and many other products• To understand specific client or contractor needs for each job / project• To understand contractor and hi-end home owner specific measurements to custom order specifically for each unique project• To keep abreast with current in-store and special ordered products• Pricing strategies – Trained on the latest retail pricing strategies for millwork products during period of inflation• Extensive knowledge of the latest building materials and products on the market.• Overall Goal: To utilize my 20+ year sales career to obtain monthly revenue and forecast goals for continued success for the Amherst, NH location.

Boston & Lowell Massachusetts, United States

• Parent Company: MediaNews Group (acquired BostonHerald.com)• Adtaxi synopsis: The right message is delivered to the right person at the right time across numerous platforms simultaneously• Hired during the BostonHerald.com acquisition to drive revenue for our top tier partners at the highest level which included: Google, Facebook, SnapChat & thousands of our digital publishers• Outbound sales only – Prospected, researched and obtained an understanding of client needs• Focused on the lifetime value for the client: o Utilized data / analytics provided to optimize digital ad campaigns to drive the highest conversion rates for our clientso Goal: Increase conversions for our client at the lowest CPA (Cost Per Acquisition)o Averaged a 90% retention rate• AdTaxi’s Quantum is an in-house algorithm that optimizes advertising budget across numerous platforms simultaneously. (Search Engine Marketing, display and social)

Boston, Ma.

• Parent Company: MediaNews Group. MediaNews Group (with AdTaxi & LowellSun.com) acquired BostonHerald.com in March 2018• Implemented the performance / ROAS advertising division for both BostonHerald.com and LowellSun.com• To keep relevant with competition, a hybrid model was designed. A mix of brand advertising with performance advertising• Implemented performance advertising strategies to help clients drive a higher CTR• To drive best results, I assisted in creating Media News Group’s Massachusetts digital direct network (desktop, mobile & tablet)o Utilized both BostonHerald.com and LowellSun.com combined to drive more direct quality traffico More direct traffic means more micro targeting, including more page views within certain geographical regions.o More targeted direct traffic increased conversions which led to continued business with current clientso New strategies proven. Overall 2020 I/A CTR is .03%. Increased CTR range from .2% to .35% (11x greater than I/A)

Cambridge, Ma.

JumpTap / ONE by AOL mobile advertising delivered engaging ads on the largest, highest quality premium mobile ad network. Performance mobile advertising resulted in greater targeting with higher click through and conversion rates. • In depth understanding of mobile advertising for iOS platforms• Consistently researched, prospected and contacted the most up to date app & affiliate advertisers to test the performance mobile ad network• Generated $1 million in revenue • Focused on the lifetime value of the client:o Assisted clients with optimization for increased conversion rates at a lower cost per install and higher conversion rates. Optimization is based upon understanding the conversion data throughout the network, and using that data to focus on those highest performing areas within the network.o With optimization mobile click through rates averaged 3.5% and conversion rates averaged 2%

Waltham, Ma.

NameMedia owned the world’s largest portfolio of premium domain names. Hired to monetize multiple niche content digital community sites via display advertising. • Developed new business from direct clients and ad agencies throughout the NameMedia portfolio of premium communities • Increased sales revenues approx. 120% annually • Created and implemented non-standard digital advertising campaigns to meet and to exceed client demands.• Optimized campaigns on a continuous basis to make sure that the CTR was three to four times greater than industry average• Major brands included: Burpee Seeds, Corel, Epson, NewEgg, Ritz, Tamron, Sigma, Canon & Home Depot • Worked with ComScore (the global leader in measuring Internet traffic) and using ComScore’s Plan Metrix to research categories to obtain new advertisers• Leveraged NameMedia’s complete domain portfolio to drive quality traffic to clients via browser based targeting

Waltham, Ma.

• Lycos is one of the original search engines. Pre-dates Google, Yahoo, Bing, etc.• Responsible for the Lycos Ad-Buyer Cost-Per-Click campaigns• Prospected, developed, closed and maintained keyword search / SEM campaigns • Developed new business from direct clients and agencies• Sold the Ad-Buyer CPC services at major U.S. tradeshow events• Clients focused on ROI and conversions. • Keyword targeting - greater increased revenues

Master Of Science, International Business

Activities and Societies: Graduated with high honors - GPA = 3.75/4.0

Bachelor Of Science, Marketing

Activities and Societies: Graduated with highest honors

Associate Of Science, Computer Science

Activities and Societies: Graduated with highest honors

Diploma

Activities and Societies: *Cross Country Running * Alpine Skiing * Baseball