David Johnson Email & Phone Number

Jersey City, NJ, US

Jersey City, NJ, US

Jersey City, NJ, US

New York, NY, US

• Direct ownership of all analytics, reporting, and insights across over 40 properties (Web and App).
• Direct management of a team of 2 analysts
• Ownership of Business Intelligence, forecasting, reporting, and training using Microsoft Power BI, Omniture Sitecatalyst, Google Analytics 360, Google Big Query, DFP, Ad Measurement, Social Platforms, CRM, and CMS.
• Designed, built, and managed an enterprise-wide, Business Intelligence platform using Microsoft Power BI - aligning Sales, Audience, and Editorial around common goals. Transitioned these teams from high-level web KPI’s.
• Ownership of Omniture, GA360, Google Big Query, and Tag Manager platforms across all properties.
• Ownership and management of A/B testing across properties using Google Optimize 360.

Austin, Texas, US

• Direct ownership of all analytics, reporting, and insights across web and channels comprising over 23MM monthly PV’s and 12MM monthly UV’s
• Owned Business Intelligence, forecasting, reporting, and training using Microsoft Power BI, R, Azure ML, Google Analytics, Social Platforms, ComScore, Nielsen DCR, and CMS.
• Designed, built, and managed an enterprise-wide, Business Intelligence platform using Microsoft Power BI. This platform was crucial in aligning Sales, Audience, and Editorial around common goals as well as in.
• Increased Facebook engagement by 54% while reducing posting levels by 13% by optimizing our posting frequencies through a comprehensive day-part and week-part analysis
• Increased key Facebook post engagement by 36% through the implementation of a multivariate post testing platform
• Identified increased site monetization by over 10% through ad-stack and ad-blocker mitigation analysis.

• Lead Google Analytics Premium implementation for a top Women’s lifestyle network with over 90 properties
• Internal stakeholder analysis and reporting using Google Analytics Premium, Excel, R, Chartbeat, Email Marketing, CMS data, Social Analytics, as well as many other internal and external insights
• Co-Designed a DW, Visualization, and BI platform using AWS Redshift, GA 360, and Looker
• Analysis and Reporting of Newman’s Own and Arm & Hammer microsites using Google Analytics
• Developed, lead, and trained staff on a bespoke Google Analytics (Universal Analytics) implementation to measure client implementations while overcoming regulatory, privacy, and network constraints

Las Colinas, Texas, US

• Direct ownership of all analytics, reporting, and insights across all web and mobile app properties (including e-commerce), over-the-top (OTT) video, email marketing, and online advertising comprising over 120MM.
• Owned internal stakeholder analysis, forecasting, reporting, and training using Google Analytics, Adobe Sitecatalyst, Chartbeat, CRM data, OTT platform data (MLBAM), and Chartio
• Lead, developed, and continuously evolved a cohesive, multi-channel, and cohort-based LTV calculator that transformed The Blaze’s customer engagement into a unified focus on long-term customer experience and.
• Implemented target KPI’s by author/subject - Fostering an ownership culture of constant evolution and best-practices for editorial execution. Increased engagement across key attribution channels by 20%
• Worked closely with Technical, Sales, and Editorial teams to quantify the impacts of display advertising on multi-channel attribution (social, email, offline, and aggregator), engagement, and revenues. Reduced key list.
• Used CRISP best practices to architect a centralized Data Warehouse, Visualization, and environmental dashboard system using SQL Server, Chart.io, and other toolsets

Amsterdam, NL

• Direct ownership of analytics, reporting, mobile web digital advertising, content partnerships for each of our carrier implementations around the world using Google Analytics, Qlikview, as well as other internal and.
• Yield optimized and managed over 30 external Ad Networks, RTB Exchanges, Search, Content and App Recommendation networks, and Coupon partnerships
• Designed and Presented Internal and Client-facing reporting and recommendations

Dallas, Texas, US

• Ownership of all implementation, analytical analysis (including LTV/ROI), and reporting for Frontier’s properties using Adobe Omniture, Google Analytics, comScore, as well as other internal and external channel insights
• Transformed the Frontier Residential customer portal, mail and toolbar initiatives; transitioning from a cost center to revenue generating – driving an additional $4.1MM annually.
• Responsible for all technical operations and sales initiatives for Frontier’s online Display and Video Advertising; generating new revenue stream of $2.7MM annually. Scope includes: Ad operations, trafficking.
• Directly managed a team of five (Remote and On-Site)

Dallas, Texas, US

• Owned project, development, reporting, UX, and architecture for a forensic billing account audit process resulting in $8MM in recuperated revenue
• Primary architect and lead developer of an in-house (PCI Compliant) Credit Card processing system, handling over 100,000 transactions and $12MM in payments a month
• Primary developer of all externally facing company websites

• Designed, created and managed client websites in support of Rebate, Sweepstakes and Loyalty programs.
• Lead development and co-architected the rapid site deployment tool; allowing Young America to quickly deploy client rebate and sweepstakes web sites in 2-3 days that previously took 3+ weeks.
• Provided training, mentoring and workload assignment for junior programmers on team.

Minneapolis, MN, US

• Redesigned corporate Alarm Center monitoring system – a tool responsible for monitoring alarm events from all Target’s, Dayton’s, Marshall Fields’ and Mervyn’s properties. Awarded CIO partner award.
• Developed and supported the stores workbench web site
• Co-developed March 1998 new stores launch. Awarded CIO award for outstanding delivery.
• Performed 3rd level escalation programming support and critical recovery of in-store IT systems