• Direct ownership of all analytics, reporting, and insights across over 40 properties (Web and App). • Direct management of a team of 2 analysts• Ownership of Business Intelligence, forecasting, reporting, and training using Microsoft Power BI, Omniture Sitecatalyst, Google Analytics 360, Google Big Query, DFP, Ad Measurement, Social Platforms, CRM, and CMS.• Designed, built, and managed an enterprise-wide, Business Intelligence platform using Microsoft Power BI - aligning Sales, Audience, and Editorial around common goals. Transitioned these teams from high-level web KPI’s to actionable key audience and personal journeys. • Ownership of Omniture, GA360, Google Big Query, and Tag Manager platforms across all properties.• Ownership and management of A/B testing across properties using Google Optimize 360. • Evolved and automated reporting from high-level KPI’s to an audience (cohorts) based focus – instrumental in driving engagement and growth among our highly valuable customer segments.

• Direct ownership of all analytics, reporting, and insights across web and channels comprising over 23MM monthly PV’s and 12MM monthly UV’s• Owned Business Intelligence, forecasting, reporting, and training using Microsoft Power BI, R, Azure ML, Google Analytics, Social Platforms, ComScore, Nielsen DCR, and CMS. • Designed, built, and managed an enterprise-wide, Business Intelligence platform using Microsoft Power BI. This platform was crucial in aligning Sales, Audience, and Editorial around common goals as well as in establishing a cohorts-based “best practices” model.• Increased Facebook engagement by 54% while reducing posting levels by 13% by optimizing our posting frequencies through a comprehensive day-part and week-part analysis• Increased key Facebook post engagement by 36% through the implementation of a multivariate post testing platform• Identified increased site monetization by over 10% through ad-stack and ad-blocker mitigation analysis.

• Lead Google Analytics Premium implementation for a top Women’s lifestyle network with over 90 properties• Internal stakeholder analysis and reporting using Google Analytics Premium, Excel, R, Chartbeat, Email Marketing, CMS data, Social Analytics, as well as many other internal and external insights• Co-Designed a DW, Visualization, and BI platform using AWS Redshift, GA 360, and Looker• Analysis and Reporting of Newman’s Own and Arm & Hammer microsites using Google Analytics• Developed, lead, and trained staff on a bespoke Google Analytics (Universal Analytics) implementation to measure client implementations while overcoming regulatory, privacy, and network constraints

• Direct ownership of all analytics, reporting, and insights across all web and mobile app properties (including e-commerce), over-the-top (OTT) video, email marketing, and online advertising comprising over 120MM monthly PV’s, 22MM monthly UV’s, and 170k OTT Customers• Owned internal stakeholder analysis, forecasting, reporting, and training using Google Analytics, Adobe Sitecatalyst, Chartbeat, CRM data, OTT platform data (MLBAM), and Chartio• Lead, developed, and continuously evolved a cohesive, multi-channel, and cohort-based LTV calculator that transformed The Blaze’s customer engagement into a unified focus on long-term customer experience and sustainable top-line revenues. Reduced subscriber churn rate by 25%• Implemented target KPI’s by author/subject - Fostering an ownership culture of constant evolution and best-practices for editorial execution. Increased engagement across key attribution channels by 20%• Worked closely with Technical, Sales, and Editorial teams to quantify the impacts of display advertising on multi-channel attribution (social, email, offline, and aggregator), engagement, and revenues. Reduced key list daily churn by 50-200%• Used CRISP best practices to architect a centralized Data Warehouse, Visualization, and environmental dashboard system using SQL Server, Chart.io, and other toolsets

• Direct ownership of analytics, reporting, mobile web digital advertising, content partnerships for each of our carrier implementations around the world using Google Analytics, Qlikview, as well as other internal and external channel insights• Yield optimized and managed over 30 external Ad Networks, RTB Exchanges, Search, Content and App Recommendation networks, and Coupon partnerships• Designed and Presented Internal and Client-facing reporting and recommendations

• Ownership of all implementation, analytical analysis (including LTV/ROI), and reporting for Frontier’s properties using Adobe Omniture, Google Analytics, comScore, as well as other internal and external channel insights• Transformed the Frontier Residential customer portal, mail and toolbar initiatives; transitioning from a cost center to revenue generating – driving an additional $4.1MM annually.• Responsible for all technical operations and sales initiatives for Frontier’s online Display and Video Advertising; generating new revenue stream of $2.7MM annually. Scope includes: Ad operations, trafficking, optimization and strategic relationships using Google DFP, 24/7 OAS, and Proprietary platforms. Increased eRPM by 100% • Directly managed a team of five (Remote and On-Site)

• Owned project, development, reporting, UX, and architecture for a forensic billing account audit process resulting in $8MM in recuperated revenue • Primary architect and lead developer of an in-house (PCI Compliant) Credit Card processing system, handling over 100,000 transactions and $12MM in payments a month• Primary developer of all externally facing company websites

• Designed, created and managed client websites in support of Rebate, Sweepstakes and Loyalty programs. • Lead development and co-architected the rapid site deployment tool; allowing Young America to quickly deploy client rebate and sweepstakes web sites in 2-3 days that previously took 3+ weeks. • Provided training, mentoring and workload assignment for junior programmers on team.

• Redesigned corporate Alarm Center monitoring system – a tool responsible for monitoring alarm events from all Target’s, Dayton’s, Marshall Fields’ and Mervyn’s properties. Awarded CIO partner award.• Developed and supported the stores workbench web site• Co-developed March 1998 new stores launch. Awarded CIO award for outstanding delivery. • Performed 3rd level escalation programming support and critical recovery of in-store IT systems