David Salinas Email & Phone Number

Chicago, IL

• Managed a team of 5 analysts and coordinators to provide web and business insights.
• Used analytical and communication skills to evolve client relationships from web analytics reporting to business consulting.
• Created a custom social tracking solution in Python that gathered metrics and assets from across McDonald’s global social presence.
• Assisted in new business development and pitching.

• Managed a team of 4 analysts and coordinators working on brands such as alli, Kahlua, Kraft, Michelin, Nicorette, Nike and Planters.
• Crafted strategic recommendations for clients drawing on both web analytics and external data sets (media plans, brand sentiment analysis, retail sales data, social data and internal sales tools).
• Supported my team through personal technical training and one-on-ones. Ensured that they understood that I was working to help them succeed.

• Created custom URL shortener for a client that kept their metrics private and enabled them to use an industry keyword to communicate trust in their links on social.
• Led the creation of a store finder tool when a client’s product was temporarily out of stock.
• Employed analytics skills to identify non-performing bot traffic that saved a client $1 million in media spend.

Chicago

• Took over analytics reporting for all clients within two weeks of being hired.
• Quickly mastered new tools such as Omniture SiteCatalyst in order to craft insights and automate dashboards.
• Received Rookie of the Year award.

• Consulted with small businesses on using Google Analytics and Website Optimizer to improve conversions.
• Used affiliate marketing to test different theories on text advertising and landing page optimization.
• Generated $1,436 in affiliate commissions from a $103 ad spend in a single campaign.

• Convinced Fortune 500 companies of the valuable insights they could gain by installing Google Analytics.
• Coordinated the implementation of Google Analytics and Website Optimizer on a variety of large sites, often writing custom JavaScript to suit the tracking to clients’ needs.
• Helped clients interpret Google Analytics data and take action based on it.
• Developed a comprehensive market penetration analysis tool to measure competitive growth.
• Trained staff in the Dublin, Ireland office for a quarter on web measurement with Google Analytics.
• Developed the first Google Analytics Aptitude Test to certify analytics knowledge of Googlers and partners.

Ba, English

Education record