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David Salinas is a Ex-Googler - Analytics and Automation Consultant at dotReturn. He possess expertise in google analytics, web analytics, google adwords, sem, mobile marketing and 20 more skills.
Dotreturn
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FounderDotreturn Jul 2015 - PresentChicago, Il
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Vp Of Business AnalyticsLotlinx, Inc. Dec 2015 - Feb 2020 -
Director Of Analytics & Digital StrategyTbwa\Chiat\Day Jun 2014 - Jul 2015• Managed a team of 5 analysts and coordinators to provide web and business insights. • Used analytical and communication skills to evolve client relationships from web analytics reporting to business consulting. • Created a custom social tracking solution in Python that gathered metrics and assets from across McDonald’s global social presence. • Assisted in new business development and pitching. -
Associate Director Of AnalyticsTbwa\Chiat\Day Jul 2013 - Jun 2014• Managed a team of 4 analysts and coordinators working on brands such as alli, Kahlua, Kraft, Michelin, Nicorette, Nike and Planters. • Crafted strategic recommendations for clients drawing on both web analytics and external data sets (media plans, brand sentiment analysis, retail sales data, social data and internal sales tools). • Supported my team through personal technical training and one-on-ones. Ensured that they understood that I was working to help them succeed.
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Web Analytics SpecialistTbwa\Chiat\Day Jan 2012 - Jun 2013• Created custom URL shortener for a client that kept their metrics private and enabled them to use an industry keyword to communicate trust in their links on social. • Led the creation of a store finder tool when a client’s product was temporarily out of stock. • Employed analytics skills to identify non-performing bot traffic that saved a client $1 million in media spend.
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Web Analytics SpecialistThe Designory Jun 2011 - Jan 2012Chicago• Took over analytics reporting for all clients within two weeks of being hired. • Quickly mastered new tools such as Omniture SiteCatalyst in order to craft insights and automate dashboards. • Received Rookie of the Year award. -
FounderNamuco Jan 2009 - Jul 2011• Consulted with small businesses on using Google Analytics and Website Optimizer to improve conversions. • Used affiliate marketing to test different theories on text advertising and landing page optimization. • Generated $1,436 in affiliate commissions from a $103 ad spend in a single campaign.
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Google Analytics Account ManagerGoogle Nov 2003 - Aug 2008• Convinced Fortune 500 companies of the valuable insights they could gain by installing Google Analytics. • Coordinated the implementation of Google Analytics and Website Optimizer on a variety of large sites, often writing custom JavaScript to suit the tracking to clients’ needs.• Helped clients interpret Google Analytics data and take action based on it.• Developed a comprehensive market penetration analysis tool to measure competitive growth.• Trained staff in the Dublin, Ireland office for a quarter on web measurement with Google Analytics. • Developed the first Google Analytics Aptitude Test to certify analytics knowledge of Googlers and partners. • Created Help Center content to aid users in Google Analytics use.
David Salinas Skills
David Salinas Education Details
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English -
University Of Chicago Laboratory Schools
Frequently Asked Questions about David Salinas
What company does David Salinas work for?
David Salinas works for Dotreturn
What is David Salinas's role at the current company?
David Salinas's current role is Ex-Googler - Analytics and Automation Consultant.
What is David Salinas's email address?
David Salinas's email address is da****@****inx.com
What is David Salinas's direct phone number?
David Salinas's direct phone number is +1 800-625*****
What schools did David Salinas attend?
David Salinas attended Stanford University, University Of Chicago Laboratory Schools.
What skills is David Salinas known for?
David Salinas has skills like Google Analytics, Web Analytics, Google Adwords, Sem, Mobile Marketing, Omniture, Html, Regular Expressions, Javascript, Interactive Marketing, Mobile Advertising, User Experience.
Not the David Salinas you were looking for?
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David Salinas
General Manager- General Sales Manager - Finance | New Business DevelopmentWake Forest, Nc5crossroadscars.com, sportdurst.com, sportdurst.com, yahoo.com, nc.rr.com2 +191058XXXXX
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David Salinas
Washington, Dc10acc.org, surescripts.com, gmail.com, accenture.com, hotmail.com, epix.net, yahoo.com, yahoo.com, accenture.com, pa.rr.com6 +170338XXXXX
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David Salinas
New Haven, Ct1digitalsurgeons.com3 +120367XXXXX
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David Salinas
United States2lockpath.com, rsa.com4 +191348XXXXX
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