David Saline

David Saline Email and Phone Number

Retired effective June 1, 2020 @
David Saline's Location
Phoenix, Arizona, United States, United States
David Saline's Contact Details

David Saline personal email

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About David Saline

Several years of increasing responsibility & experience in television & radio. Very knowledgeable with local programming, research, sales, production, web & regulatory issues. Strong analytical, writing & presentation skills.Specialties: B2B advertising solutions, cold calling, commercial copywriting for television and radio, voiceover, storyboard development, qualitative and quantitative data gathering, analysis and presentation, economic white papers, project management.

David Saline's Current Company Details
Fox O & O's Phoenix, AZ

Fox O & O'S Phoenix, Az

Retired effective June 1, 2020
David Saline Work Experience Details
  • Fox O & O'S Phoenix, Az
    Retired Effective June 1, 2020
    Fox O & O'S Phoenix, Az Jun 2020 - Present
  • Fox Tv Phoenix
    Head Of Research
    Fox Tv Phoenix Jun 2012 - Jun 2020
    Phoenix
    Manage entire research function including: Nielsen ratings, analysis & issues; maintain sales research & avails system; develop & produce Scarborough information for sales, news, promotion; develop station & market sales information for local & national sales, as well as local & national clients.
  • Central Arizona College
    Adjunct Professor
    Central Arizona College Aug 2010 - Sep 2019
    Phoenix, Arizona Area
    I teach in a new, ground-breaking two-year degree program. The Entertainment Industry Technology program provides students with the skills and knowledge necessary to be prepared for a career in the entertainment industry. The students will not only receive state-of-the-art technology training but will come through the program with a strong foundation of business, too. My classes include: Introduction to Entertainment which is a core class that every student in the program is required to take, Entertainment Law, Entertainment Marketing & Promotion, Artist Management, and History of Rock 'n Roll.
  • Az Center For The Blind & Visually Impaired
    Board Member
    Az Center For The Blind & Visually Impaired Apr 2010 - Jun 2013
    Phoenix, Arizona Area
    Elected to the board for this great Phoenix-area organization that assists the blind and visually-impaired community with vocational rehabilitation training, counseling and other social services. Developed & voiced a marketing video pro bono which can be viewed at http://www.youtube.com/watch?v=jHeD8qZSCAs.
  • 260 Media & Entertainment Llc
    Principal
    260 Media & Entertainment Llc Nov 2007 - Jun 2012
    Phoenix, Arizona Area
    Created my own company with the vision of facilitating the development, distribution and monetization of video across multiple platforms. + Increased local television revenue for a low-power television station in the Phoenix market.+ Successfully developed and launched a weekday television show and web site.+ Laid the groundwork for the distribution and barter sales of two nationally-syndicated television specials.+ Created, produced and voiced a series of public service announcements & marketing video for a local non-profit organization.
  • 59Th Parallel Productions Inc
    Sales
    59Th Parallel Productions Inc Aug 2010 - Dec 2010
    Phoenix, Arizona Area
    Worked on a great project called Alaska Outdoors Television that airs on Outdoor Channel. Half-hour weekend hunting and fishing adventure show showcasing adventures in the great state of Alaska. It has been airing on the local Fox affiliate in Anchorage for several years and has a great track record of growing the audience. Incredible sponsorship opportunities available now.
  • Mom Time Tv
    Dir. Of Sales
    Mom Time Tv 2008 - 2009
  • Ksaz Tv & Kutp Tv
    Director, Programming & Research
    Ksaz Tv & Kutp Tv 1998 - 2007
    Responsible for management and direction of programming and research departments with 3 direct reports. Executive-in-charge of locally-produced dating show and web site, managing day-to-day operations and guiding creative direction, with 6 full-time and 5 part-time staff members. Maintain all operating budgets for both departments and the production project.
  • Kstw Tv
    Research Director
    Kstw Tv 1989 - 1998
    Greater Seattle Area
    Responsible for all aspects of local television research and associated budget. Maintained all Nielsen ratings systems. Developed program estimates for TV Scan. Managed all aspects of secondary research sources including Scarborough and TV Conquest. Focus group moderator.
  • Independent Market Research Consultant
    Consultant
    Independent Market Research Consultant 1986 - 1988
    Greater Seattle Area
    Worked with companies in a variety of industries as a market research consultant. Designed & conducted focus groups, telephone surveys, & music testing. Executed mystery shopper surveys. Evaluated research proposals & provided directional recommendations. Designed sales support material. Focus group moderator.
  • Komo Tv
    Research Director
    Komo Tv 1984 - 1986
    Greater Seattle Area
    Primary focus was on program and news research. Coordinated research projects between station management and consultants. Communicated station's own primary research to news, programming and promotion departments. First to recommend that station support only one HH meter overnight ratings system rather than two. Focus group moderator.
  • King Tv
    Research Coordinator
    King Tv 1982 - 1984
    Greater Seattle Area
    Entry-level research opportunity. Assisted with the generation of sales one-sheets based on Nielsen and Arbitron ratings, designed questionnaires for news research projects, wrote news research reports and interfaced with consultants. Focus group moderator.

David Saline Skills

Radio Television Research Written And Oral Presentations Marketing Strategic Planning Business And Economics Forecasting Voiceover Copywriting Social Media Marketing Video Production Social Media Broadcast Video Market Research Training Entertainment Management Nonprofits

David Saline Education Details

Frequently Asked Questions about David Saline

What company does David Saline work for?

David Saline works for Fox O & O's Phoenix, Az

What is David Saline's role at the current company?

David Saline's current role is Retired effective June 1, 2020.

What is David Saline's email address?

David Saline's email address is da****@****hoo.com

What is David Saline's direct phone number?

David Saline's direct phone number is +190979*****

What schools did David Saline attend?

David Saline attended City University Of Seattle, Seattle University.

What skills is David Saline known for?

David Saline has skills like Radio, Television, Research, Written And Oral Presentations, Marketing, Strategic Planning, Business And Economics Forecasting, Voiceover, Copywriting, Social Media Marketing, Video Production, Social Media.

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