David Saline personal email
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David Saline phone numbers
Several years of increasing responsibility & experience in television & radio. Very knowledgeable with local programming, research, sales, production, web & regulatory issues. Strong analytical, writing & presentation skills.Specialties: B2B advertising solutions, cold calling, commercial copywriting for television and radio, voiceover, storyboard development, qualitative and quantitative data gathering, analysis and presentation, economic white papers, project management.
Fox O & O'S Phoenix, Az
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Retired Effective June 1, 2020Fox O & O'S Phoenix, Az Jun 2020 - Present
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Head Of ResearchFox Tv Phoenix Jun 2012 - Jun 2020PhoenixManage entire research function including: Nielsen ratings, analysis & issues; maintain sales research & avails system; develop & produce Scarborough information for sales, news, promotion; develop station & market sales information for local & national sales, as well as local & national clients.
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Adjunct ProfessorCentral Arizona College Aug 2010 - Sep 2019Phoenix, Arizona AreaI teach in a new, ground-breaking two-year degree program. The Entertainment Industry Technology program provides students with the skills and knowledge necessary to be prepared for a career in the entertainment industry. The students will not only receive state-of-the-art technology training but will come through the program with a strong foundation of business, too. My classes include: Introduction to Entertainment which is a core class that every student in the program is required to take, Entertainment Law, Entertainment Marketing & Promotion, Artist Management, and History of Rock 'n Roll. -
Board MemberAz Center For The Blind & Visually Impaired Apr 2010 - Jun 2013Phoenix, Arizona AreaElected to the board for this great Phoenix-area organization that assists the blind and visually-impaired community with vocational rehabilitation training, counseling and other social services. Developed & voiced a marketing video pro bono which can be viewed at http://www.youtube.com/watch?v=jHeD8qZSCAs.
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Principal260 Media & Entertainment Llc Nov 2007 - Jun 2012Phoenix, Arizona AreaCreated my own company with the vision of facilitating the development, distribution and monetization of video across multiple platforms. + Increased local television revenue for a low-power television station in the Phoenix market.+ Successfully developed and launched a weekday television show and web site.+ Laid the groundwork for the distribution and barter sales of two nationally-syndicated television specials.+ Created, produced and voiced a series of public service announcements & marketing video for a local non-profit organization.
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Sales59Th Parallel Productions Inc Aug 2010 - Dec 2010Phoenix, Arizona AreaWorked on a great project called Alaska Outdoors Television that airs on Outdoor Channel. Half-hour weekend hunting and fishing adventure show showcasing adventures in the great state of Alaska. It has been airing on the local Fox affiliate in Anchorage for several years and has a great track record of growing the audience. Incredible sponsorship opportunities available now. -
Dir. Of SalesMom Time Tv 2008 - 2009
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Director, Programming & ResearchKsaz Tv & Kutp Tv 1998 - 2007Responsible for management and direction of programming and research departments with 3 direct reports. Executive-in-charge of locally-produced dating show and web site, managing day-to-day operations and guiding creative direction, with 6 full-time and 5 part-time staff members. Maintain all operating budgets for both departments and the production project.
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Research DirectorKstw Tv 1989 - 1998Greater Seattle AreaResponsible for all aspects of local television research and associated budget. Maintained all Nielsen ratings systems. Developed program estimates for TV Scan. Managed all aspects of secondary research sources including Scarborough and TV Conquest. Focus group moderator.
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ConsultantIndependent Market Research Consultant 1986 - 1988Greater Seattle AreaWorked with companies in a variety of industries as a market research consultant. Designed & conducted focus groups, telephone surveys, & music testing. Executed mystery shopper surveys. Evaluated research proposals & provided directional recommendations. Designed sales support material. Focus group moderator.
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Research DirectorKomo Tv 1984 - 1986Greater Seattle AreaPrimary focus was on program and news research. Coordinated research projects between station management and consultants. Communicated station's own primary research to news, programming and promotion departments. First to recommend that station support only one HH meter overnight ratings system rather than two. Focus group moderator. -
Research CoordinatorKing Tv 1982 - 1984Greater Seattle AreaEntry-level research opportunity. Assisted with the generation of sales one-sheets based on Nielsen and Arbitron ratings, designed questionnaires for news research projects, wrote news research reports and interfaced with consultants. Focus group moderator.
David Saline Skills
David Saline Education Details
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Business -
Marketing Major
Frequently Asked Questions about David Saline
What company does David Saline work for?
David Saline works for Fox O & O's Phoenix, Az
What is David Saline's role at the current company?
David Saline's current role is Retired effective June 1, 2020.
What is David Saline's email address?
David Saline's email address is da****@****hoo.com
What is David Saline's direct phone number?
David Saline's direct phone number is +190979*****
What schools did David Saline attend?
David Saline attended City University Of Seattle, Seattle University.
What skills is David Saline known for?
David Saline has skills like Radio, Television, Research, Written And Oral Presentations, Marketing, Strategic Planning, Business And Economics Forecasting, Voiceover, Copywriting, Social Media Marketing, Video Production, Social Media.
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Dave Saline
United States
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