I'm a marketing consultant who works with purpose-driven organisations. I help my clients by building a deep understanding of their brand, purpose and products to better connect with their audience.An experienced marketeer, working within a range of different sized organisations - from small and medium sized charities with minimal budgets to world class arts and heritage organisations. Find out more about my consultancy services below - including consultancy, campaign planning and strategy and copywriting at david-salmon.co.uk or DM via LinkedIn.

Working with CEO and founder of HBA Support to launch a new social enterprise that will bring patients, clinicians and researchers together to raise awareness and understanding of hereditary brain aneurysms.

- Work with CEO and colleagues to develop and implement corporate strategy and culture change fostering collaboration, partnerships and inclusive, people-first approach- Covid response including communicating rapid change of volunteering projects, response as part of Volunteer Emergencies Partnership to meet needs of local communities and increased demand/profile for volunteering- Support Executive Team on organisational restructure, merger with ProjectScotland, April 2021 and acquisition of #iwill movement- Collaboration with Public Affairs and Policy consultants to engage key stakeholders- Content creation, proofreading, and copywriting including digital content, campaign toolkits, impact reports, and volunteer packs- Line management of 2 Communication Managers- Website development- Budget management, £30k- Creative and media agency management- Campaign management

Took time out to travel South America including Argentina, Uruguay, Patagonia, Chile, Bolivia and Peru. Happy to give travel tips!

- Develop Communications strategies for temporary exhibitions including 250th Summer Exhibition, Oceania, Klimt/Schiele- Create online content for promotion and engagement with RA offer- Maximise income opportunities including ticketing packages, onsite and offsite in line with Communications strategy- Develop partnerships, offers and events (e.g. Summer Exh and Friday night offer)- Work closely with Head of Marketing and Director of Public Engagement- Manage of Marketing Manager, Exhibitions

- Development of Marketing strategy- Working with Director of Digital Transformation to deliver organisational culture change- Embed improved processes and ways of working to enable better delivery of insight-led campaigns- Responsible for team of 6- Budget management, approx £550k- Brand management, tracking and development- Content and social media marketing- User journey planning- Creative and media agency management- Networking and raising profile of Parkinson's UK within professional networks

- Line management of two direct reports- Embedding of new corporate strategy- Campaign management- Annual planning- Brand management- Audience research- Project management

- Campaign management- Audience research, developing new audience segments- Marketing planning and strategy planning- B2B marketing and partnerships with Business Development e.g. Professional Darts Corporation, National Gardens Scheme, Tile Giant- Delivery of fundraising income and targets- Delivery of communications goals and objectives- Lead contact for internal clients- Brand training- Supervision of Marketing Officer, Fundraising

- Planning, development and implementation of high profile marketing campaigns- Delivery of promotional activity for exhibitions and attractions- Support communications around the £40m renovation of IWM London- Management of brand and marketing partnerships, e.g. American Express, The Times, Old Mutual Wealth- Creation and delivery of integrated atl and btl marketing campaigns- Content management and social media curation- Marketing and communication planning- Line management of Press and Marketing Assistant

Achievements and key duties included:- Implementation of the new Royal Museums Greenwich brand – winner of the Gold Transform 2012 Award- Planning and delivery of marketing campaigns for Sammy Ofer Wing opening, Royal Observatory Greenwich, temporary exhibitions, planetarium shows, events and public programmes- Coordinating market research projects