In my role as a Marketing Videographer at Manitoba Blue Cross, I shape the brand's visual identity and enhance its digital marketing efforts.My responsibilities include:• Digital Marketing Strategy Development: Implementing a digital marketing strategy that leverages video solutions to strengthen brand awareness, promote products, and support internal and external stakeholders.• Creative Conceptualization: Collaborating with stakeholders to develop storyboards and creative concepts for video projects, ensuring alignment with our brand and marketing objectives.• Scriptwriting and Messaging: Writing scripts for video content with a focus on clear messaging and consistency with the brand's voice.• Video Production Expertise: Managing the entire process of video production, from planning and shooting to editing, ensuring high-quality content for various marketing initiatives.• Editing and Post-Production: Utilizing advanced video editing software to refine footage, adding graphics, effects, music, and narration to enhance the final product.• Content Optimization for Digital Platforms: Ensuring that video content is optimized for web and social media channels, with appropriate formatting and style considerations.• Equipment Management: Maintaining and operating a range of video production equipment, including cameras, lighting, and audio devices.• Team Collaboration: Working closely with the marketing and communications team to ensure seamless integration of video content into broader marketing strategies.

Accelerate Growth with Customized, Data-Driven Marketing Strategies

• Developed and executed over 80 strategic communication campaigns, resulting in 25% increase in campaign efficiency and effectiveness.• Leveraged key data and consumer demographics to inform marketing strategies, leading to 30% increase in public reach while adhering to budget parameters.• Produced and curated engaging visual content, including illustrations, videos, and animations, leading to 40% increase in viewership across various platforms.• Collaborated cross-functionally to streamline project management and create comprehensive reports, demonstrating strong teamwork and coordination skills.• Pioneered the use of innovative engagement platforms such as podcasts and TikTok, resulting in 50% increase in engagement from new demographics.

• Improve brand awareness with target customer demographics with social and email campaigns. • Cultivate social media following across four platforms with more than 37,625 total followers. • Increase organic new users to our website by A/B testing content layout and collaborating with co-marketing partners. • Develop brand content by pitching ideas, developing concepts and producing online content. • Edit videos for digital distribution by managing graphics, sound and music.

• Manage over 100 guests per day.• Greet visitors and customers upon arrival, offer assistance and answer questions to build rapport and retention.• Answer multi-line phone systems to respond to inquiries and transfer calls to correct departments and personnel.• Greet guests at front desk and engage in pleasant conversations while managing check-in process.• Use internal software to process reservations, check-ins and check-outs.• Perform basic daily bookkeeping tasks.• Oversee fast-paced front desk operations and guests' needs at a busy facility.• Produce original, creative content for promotional advertisements and marketing materials.

• Helped large volume of customers every day with positive attitude and focus on customer satisfaction.• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.• Achieved high satisfaction rating through proactive one-call resolutions of customer issues.• Learned and maintained in-depth understanding of product information, providing knowledgeable responses to diverse questions.