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David Santamaria Email & Phone Number
Head of Telco, Energy, Banking, Insurance and Security
at
Google
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Current company
Role
Head of Telco, Energy, Banking, Insurance and Security
Location
Greater Madrid Metropolitan Area, Spain
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David Santamaria is listed as Head of Telco, Energy, Banking, Insurance and Security at Google, a with 315106 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for David Santamaria.
David Santamaria previously worked as Head of Telco, Energy, Banking, Insurance & Security at Google and Head of Industry - Telco, Energy & Auto at Google. David Santamaria holds Executive Education from Harvard Business School.
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Profile bio
About David Santamaria
Marketing, Digital, Sales & Loyalty multi sector result oriented executive, with broad experience in Marketing, Loyalty Programs, Sales Channel Management, Strategic partnerships & Business Development, with Strategy consultancy background and currently working at Google advising c-level about Data & Digital transformation. Proven capacity to manage, develop & grow high performance teams to achieve complex goals. Recognized as trustful leader that make things happenPassionate about my job, self-motivated, goal-driven and win – win negotiator professional. Specialties: Strategic Partnerships, Digital Strategies, Customer Loyalty, Cross Sell & Upsell, Retention, CRM, Base Management, O2O Marketing, CVM, Analytics, Customer Acquisition, Sales Management, Team Management & Make things happen.Fluent in English and Spanish
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David Santamaria's current company
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Google
16 roles
David Santamaria work experience
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Head Of Telco, Energy, Banking, Insurance & Security
Current
Apr 2024 - Present
Head Of Industry - Telco, Energy & Auto
Oct 2019 - Apr 2024
Head Of Industry - Telco & Energy
Nov 2018 - Oct 2019
Head Of Industry - Telco
Jul 2017 - Nov 2018
Industry Manager Telco
May 2016 - Jun 2017
Head Of Loyalty & Customer Development
Managing Loyalty & Customer Development agenda for Prepaid, Postpaid, Convergent, DSL, Fiber & TV Residential Customers thanks to a great team of 13 marketeers.Main Responsabilities:- Loyalty Program Management- Customer Segmentation- Customer Life Cicle Management- CRM- CVM Management- Customer Development- Upsell & Cross-Sell Activities (DSL, Fiber, Tariff Plan upgrade, TV ...)- ARPU Management- Contextual Marketing & Big Data- Multichannel & Digital- BTL Comunications: Strategy & Agency Management
Feb 2015 - May 2016
Loyalty Manager Spain & Loyalty Operations Manager Iberia
Managing following areas:1) Head of BPpremierplus Loyalty Program in Spain - Loyalty Strategy Definition & Implementation - Loyalty Offer Definition & Implementation - Strategic Partneships: Strategy, Negotiation, Programs Definition & Implementation (IKEA, Amazon, Vodafone, Decathlon, Fnac, Media Markt, HiperDino, Consum, Eroski, Supermercado MAS, Game...) - Offers & Promotions - Rewards Catalogue Management: Portfolio Definition. Gifts & Partners - CRM coordination - BPpremierplus P&L management2) Head of BPpremierplus Loyalty Program Operations Iberia (Spain & Portugal) - Call Center Management - Logistics Management - Fraud Management - Complaints ManagementKey Projects:- Plan DinoBP cobranded Loyalty Program Launch- Loyalty Partnerships Agreements: IKEA, Vodafone, Eroski, Consum, Covirán, Supermercados MAS & HiperDino- BPpremierplus Revamp --> New Mi BP Loyalty Program
May 2013 - Feb 2015
Sales Channel Senior Manager
After a deep experience in Loyalty Management & Commercial Acquisition Offer and as a next step in my 360 commercial view training, part of the Rasing Start talent program, I accept from May 2011 a proposal to lead Exclusive Sales Channel.Main Responsabilities: Beat Comercial Targets, Channel Strategy Definition & implementation. Exclusive Channel promotions, Retribution Model Definition, Geographic Plan & Managing Relationship with Key Vodafone distributors.Team Management: - Direct Report: 4 Key Account Managers - Indirect Report: 40 supervisors along the country
May 2011 - May 2013
Loyalty & Retention Senior Manager (Mobile & Fixed)
Adding to the former responsabilities, all the retention activities for Mobile Voice (both for prepaid and postpaid) and all the loyalty and retention activities for Fix, DSL and Mobile BroadbandMain Responsabilities:- Loyalty Proposition: Rewards Program, Delight Program & Partners Program- CVM Management- CRM- Prevention / Proactive Retention Program definition & Execution - Retention Offer Development- Retention Platforms Indirect ManagementTeam Management: - Internal Reports: 15 FTE - External Reports: 5 FTE
Apr 2009 - May 2011
Loyalty Program & Migrations Senior Manager
Adding to the former responsabilities, Prepaid to Postpaid Migration offer and strategy.Team Management: - Internal Report: 4 FTE - External Repor: 4 FTEResults achieved: 360º commercial strategy change in every commercial lever: price, promotion, communication and place. What drive us to meet commercial objectives
Sep 2008 - Apr 2009
Marketing Manager.- Loyalty Program
Main Responsibilities:1.- Consumer Handset Rewards Program (Prepaid & Postpaid) - Handset Portfolio Definition and Strategy - Prices & Sales Mix definition. - Segmented Promotions definition & launch according to customer risk & value. - Profitability analysis - Review and update technical capabilities - Managing ~ 450 M€ SRC Budget + ~10 M€ Opex2.- Churn Internal Consultancy Project Management: Main Objective: Maximize Retention and Prevention actions - Churn key variable analysis - Current Action Plan Results, churn impact and profitability analysis. - Loyalty & Retention Integrated Action Plan.3.- Other Products Management: - Visa Vodafone - Vodafone Handset InsuranceTeam Management: - Internal Report: 4 FTE - External Report: 3 FTEMain Results - 2 pp YoY Churn reduction - Innovative promotions with more than 45% adoption rate within the target group - 2 new Programs in place: Diamond Segment & Partners Program
Apr 2007 - Aug 2008
Acquisition Offer & Promotions Manager
Main Responsibilities:- Handset offer portfolio definition and strategy- Prices & Sales Mix definition- Special Handset Proposition Development with Handset Providers: Agatha Ruiz de la Prada, Pacha…- Definition, development and launch of Acquisition Promotions: Summer, Xtmas, Spring, Fathers / mother’s Day, Saint Valentine’s Day…- Acquisition Offer & Promotion capabilities analysis and improvement.- Definition and identification of new technical capabilities or product needed for the acquisition commercial offer.Team Management- Internal Reports: 4 FTE- External Reports: 2 FTEMain Results- Lead Spanish Acquisition Market: 1 of each 2 new customers in the market joined Vodafone- 7 out of 10 3G customers join Vodafone.- Agatha Ruiz de la Prada proposition was a success, followed by 4 editions
Sep 2004 - Mar 2007
Senior Strategy Consultant
Sep 2000 - Sep 2004
Product Manager
Oct 1999 - Sep 2000
Summer Internship
Jul 1998 - Sep 1998
5 education records
David Santamaria education
Executive Education
Consumer Marketing Strategy
Icade E2.- Bachelor'S Degree In Business Administration
Icade Itm.- Bachelor'S Degree In Marketing
Education record
Colegio El Prado
FAQ
Frequently asked questions about David Santamaria
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What company does David Santamaria work for?
David Santamaria works for Google.
What is David Santamaria's role at Google?
David Santamaria is listed as Head of Telco, Energy, Banking, Insurance and Security at Google.
Where is David Santamaria based?
David Santamaria is based in Greater Madrid Metropolitan Area, Spain while working with Google.
What companies has David Santamaria worked for?
David Santamaria has worked for Google, Orange, Bp, Vodafone, and Accenture.
How can I contact David Santamaria?
You can use AeroLeads to view verified contact signals for David Santamaria at Google, including work email, phone, and LinkedIn data when available.
What schools did David Santamaria attend?
David Santamaria holds Executive Education from Harvard Business School.
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