President, Founder
CurrentTrue North was named one of the most Trusted Market Research and Analytics Firms In The World" by Business Wire Managazine. Anyone can collect data and build a PowerPoint. We won this award because we've been there! We have extensive “client-side” experience in CPG and financial services. We also understand the end-users -- because we've been one, managing divisions and owning the P&L.We like to use the phrase "Not Your Father's Market Research Firm." We are building the firm we could not find. Real insights, not tons of data in a big PowerPoint report.Experienced client-side researchers on your project; not entry-level analysts who don’t have a clue what you do on the client-side.Management ready findings; you won’t have to re-write when you send to your management.The last mile - Our goal is to do more than delivering a research report. We want to help make an impact. This can take many forms.
