David Santos Email & Phone Number

New York, NY, US

• Design multi-channel marketing campaigns that drive growth through lead form fills, key email messages, and account-based campaigns resulting in MQLs and SQLs with a 7X ROI.
• Collaborate with global cross-functional teams including product managers, sales executives, and martech to develop and refine ideal clients and customer personas.
• Manage marketing campaigns including business cases, creative development, internal approvals, and campaign performance.
• Provide data-driven recommendations on campaign performance and drive innovative ideas to improve key success metrics.
• Support the martech and analytics team in optimizing marketing automation through Marketo and Salesforce integration.
• Increase client acquisition and lead quality by supporting the team's strategic initiatives related to audience target, segmentation, sales enablement, reporting/tracking leads, and CRM automation.

• Lead and execute digital marketing strategies to drive online visibility, and engagement, with brand positioning and target audiences, resulting in a 200% increase in sales.
• Utilize Canva to create social media content for Facebook and Instagram pages, increasing impressions and engagement by 175%.
• Analyze key performance metrics to measure the effectiveness of digital marketing initiatives and identify areas of improvement.

Fort Lauderdale, Florida, US

• Develop customized strategic marketing plans and host large live demo events for individual clients throughout North Texas.
• Performing data-driven tactics by researching the competitive landscape and fully understanding our target audiences’ and identifying market insights to deliver the best solutions and go-to marketing activities.
• Utilizing Salesforce CRM to develop promotional strategies and track growth weekly.

Fort Lauderdale, Florida, US

• Promoted within a 6-month timeframe for exceeding sales goals, and awarded #1 Event Marketing Representative for Q4.
• Generating high traffic by developing omnichannel marketing campaigns and coordinating live demo events of our products and services.
• Increased our market share by 110% by boosting our brand awareness which led to acquiring our competitors’ space.
• Managing all promotional marketing assets throughout North Texas and implementing effective in-store marketing layouts and product promotions across the territory.

Dallas, TX, US

• Constructed prospect lists utilizing Salesforce to achieve the highest quality leads for market penetration.
• Established exceptional customer rapport with both existing and new clients that resulted in exceeding our new activations quota by approximately 200%.
• Initiated the team’s first best practices guide for creating and closing sales which improved customer acquisition and retention.

• Performed market analysis which led to developing the road map for new campaign ideas to present to senior leadership.
• Identified gaps and opportunities within our website and incorporated a more user-friendly web experience.
• Collaborated with external vendors to produce captivating new self-promotion products which yielded approximately 50% more traffic.
• Coordinated new product events from inception to execution and researched current marketing trends.

St. Louis, MO, US

Bachelor Of Business Technology, Retail And Consumer Science

Certification Of Professional Sales