I am an MBA candidate at San Jose State University with a passion for leveraging data to tell compelling stories that drive business success. My background in Marketing has provided me with a solid foundation in understanding consumer behavior, developing data-driven strategies, and managing cross-functional teams. As the Marketing Director at KCPR 91.3 FM, my teams (Social Media, On-Air Promotions, Venue Relations, Events, and Fundraising) significantly increased audience engagement and strengthened our brand presence.I am particularly interested in roles within marketing analytics, product/project management, and consulting in the Bay Area. My MBA coursework, including Operations and Supply Chain Management, Corporate Financial Management, and Managerial Decision Analysis (forecasting/optimization models), is equipping me with the skills to approach business challenges from both a strategic and analytical perspective. This academic experience, paired with my entrepreneurial mindset and leadership experience, positions me to excel in roles that require problem-solving, collaboration, and an ability to manage multiple projects simultaneously.Whether analyzing market data to inform business strategy or collaborating with teams to deliver impactful solutions, I am driven by the challenge of turning data insights into actionable business outcomes. I look forward to connecting with like-minded professionals and contributing to innovative projects that make a difference.
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Marketing DirectorKcpr Fm Cal Poly Radio Jun 2022 - Jun 2024San Luis Obispo, California, United States- Increased listenership (+140%), Instagram followers (+24%), revenue (+29%), and KCPR.org page views (+22%) YOY from '23 to '24 academic year- Managed a team of 16 people overseeing KCPR's live events, concerts, social media, photography, on-air promotion, fundraising, and venue relations- Sold over $10,000 in underwriting and digital ad deals to local organizations to add value to clients- Executed print and digital marketing campaigns for annual Pledge Drive, Open Mic Night, KCPR Music Festival -
Radio Disc JockeyKcpr Fm Cal Poly Radio Nov 2021 - Jun 2024San Luis Obispo, California, United StatesHosted a 2-hour weekly radio show, operated broadcast equipment and software, and bolstered alternative, local, and up-and-coming artists through programming. -
Venue Relations ManagerKcpr Fm Cal Poly Radio Sep 2021 - Jun 2022San Luis Obispo, California, United StatesFormed and managed partnerships with local businesses, music venues, and music festivals to promote events by selling underwriting, hosting over 20 ticket giveaways, and coordinating artist interviews -
InternDivcowest Jun 2023 - Aug 2023San Francisco, California, United States- Performed due diligence, financial modeling, and profitability analysis in regard to new green building technologies and processes, illustrated 2% cost savings to C-Suite executives- Researched and cataloged 50 prospective tenants for office, multifamily, and life science buildings in Bay Area- Analyzed market trends and data with brokers to predict the impact of AI on Bay Area real estate, researched one product management AI tool to consult C-Suite executives on AI adoption plan -
Sales SpecialistRei Jul 2022 - Nov 2022San Luis Obispo, California, United States- Serviced customers in Footwear and Softgoods departments of the store- Advised customers during purchases at Frontline and maintained 40% member conversion rate through membership promotion -
Soccer Camp CounselorTwo Rivers Soccer Camp Jun 2021 - Aug 2021TahoeOrganized activities and supervised a cabin of junior soccer players. Led off-campus trips for horseback riding, hiking, cliff jumping, and golfing
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R&D, Marketing, Operations InternZipline Medical Jun 2019 - Aug 2019Campbell, California, United States- Prepared marketing materials for the company's first booth at a Red Bull extreme sports event- Created 60 product prototypes for doctors to demonstrate product to patients- Designed R&D storage solutions of a newly acquired warehouse facility to fit 18 employees
David Aronson Education Details
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Business Administration, Management And Operations
Frequently Asked Questions about David Aronson
What is David Aronson's role at the current company?
David Aronson's current role is Cal Poly SLO Alum | MBA Candidate at San José State University.
What schools did David Aronson attend?
David Aronson attended San Jose State University, California Polytechnic State University-San Luis Obispo.
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David Aronson
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