- Measure and optimize customer behavior on one of the largest digital retail platforms in the world, covering the entire measurement process from strategy and design to report development and analysis. - Provide analytics and measurement support for the entire digital experience, including retail shopping and booking behavior, post-purchase self-service, account management, membership enrollment, and A/B testing and other optimization testing.- Segment customers to understand how different subsets respond to features, promotions, and other digital marketing efforts. Identify opportunities for more targeted marketing. - Collaborate with product managers to translate their business needs into technical requirements and ensure proper measurement of new features and optimization tests. Use various tools to test, troubleshoot, and fix tracking issues.- Support the digital organization with reporting and analysis, from small ad hoc projects to major product launches and regular monthly reporting delivered to a wide audience. Automate and streamline where possible.- Regular use of Adobe Analytics, SQL, Tableau, and Excel to accomplish the above and more.

- Report design & automation using Excel and SQL- Database management and analysis using SQL- Customer segmentation to gather insights and improve marketing efforts and other business outcomes- Revenue optimization; analysis of marketing spend to maximize ROI- Organize data transfers to and from vendors and partner agencies- User behavior analysis using Adobe Analytics- Statistical analysis using R- Data visualization and dashboarding using R, Tableau, and PowerBI

Plan, execute, and optimize paid search campaigns. Account management tasks including budget planning, ad copy creation and testing, bid optimizations, audience segmentation and targeting, developing and producing the weekly report, client communication on weekly calls and ad hoc emails, managing relationships with vendor representatives, and more.

SEM campaign management (bid optimizations, ad copy creation and testing, LP testing, budget management, etc), data analysis and reporting, developing account strategy and tactics, planning and executing CPM display media campaigns

Management of SEM campaigns on Google AdWords, Yahoo/Bing AdCenter, and other vendors. Budget tracking, ad copy creation, bid management, A/B testing, data analysis, preparing and delivering weekly and ad hoc reports.

Data reporting and analysis in Google Analytics and AdWords, AdCenter, and various other SEO tools.