Consumer & Retail Enterprise Transformation, Value Creation, Growth Strategy, Operating Model Design

Consumer & Retail Enterprise Transformation, Value Creation, Growth Strategy, Operating Model Design

Led marketing strategy and operations for private equity firm with $70BN+ committed capitalEnhanced firm's marketing strategy and programming to improve market awareness and drive deal-flowPartnered with portfolio c-level employees to help implement marketing and sales best practices and GTM strategiesInterviewed senior marketing executives for vacant roles within portfolio companies

Managed a 10+ brand portfolio with over $250mm in annual sales, including: Adidas, Nautica, Guess, Vera Wang, Beyoncé, Katy Perry, Playboy, Stetson, and Jovan; Full P&L accountability and ownership.Tasked with developing and implementing the new category strategy transitioning from traditional fragrance to a holistic personal & home care in a highly entrepreneurial and strategic role. Member of the extended executive leadership team.

US Lead for COVERGIRL - the #2 Mass cosmetics brand in the US with over $850mm in annual sales; Full P&L accountability for US with over 750 active SKUs in the market; Oversaw a $300MM+ Marketing & Trade Budget with over $150MM+ in Media. Led post-merger integration (PMI) of newly acquired COVERGIRL into Coty operating model which included building new commercial operational processes for the entire business unit (ie: S&OP, Zero-Based Budgeting, Performance Reporting)Member of the extended executive leadership team.2018 North America Brand & Marketer of the year

Established, launched, and led ABI’s Premium Import portfolio (Stella, Hoegaarden, Leffe, Spaten, Franziskaner, Boddingtons, & multiple international craft breweries including Camden Town, Birra del Borgo, and Patagonia). Reversed 4 year volume and sales decline across portfolio in less than 12 months through unique gtm strategies and programs including zip code targeting and occasion based activations

Promoted in role to Marketing Director

Oversaw strategy and equity for newly acquired K-Y – led creation and launch of 3 different TV campaigns for new innovationResponsible for innovation, encompassing: concepts, packaging, operations, and route-to-market strategy (commercialization)

Managed day-to-day activation of Clearasil portfolio.

Promoted in role to Associate Brand Manager

Identified market opportunity and new product through category insight; Conceptualized a Power Wheels line extension for professional sport franchises and major universities

Helped spearhead and execute a consumer promotion for Johnson and Johnson’s Acuvue “One Day” digital campaign

Conceived a mobile strategy to better streamline internal operations within individual retail warehouses

Managed entire Social & Digital Media ecosystem for franchise