David Schoonover Email & Phone Number

Los Angeles, Ca, Us

Irvine, California, United States

Lead all marketing functions and brand strategies while providing leadership to all marketing functional leaders to improve brand equity, sales performance, marketing operations, and customer relationships. Set objectives, strategies, plans, and budgets to deliver annual and long-term strategic and financial goals. • Established divisional brand architecture which protected the equity of established legacy brands while unifying local marketing campaigns by connecting them to the national brand. • Built and Launched PR programs. Forged relationship with top industry trade magazine gaining prominent coverage for the brand, won industry award, and fostered preferred editorial relationship. Designed a new 5-senses strategy for tradeshows and events.• Launched Targeted Digital Advertising programmatic ad campaign by bringing together suppliers and an agency team to identify and reach untapped multi-cultural audiences. Forecasted to increase traffic by over 20%.• Created and activated website consolidation roadmap to unify 14 separately operated company sites, clarify branding, improve SEO, enable analytics, and reduce overhead by over $250k/year. • Overhauled Marketing Collateral and Sales Enablement to increase brand identity and streamline processes. Identified high margin opportunities in private label then implemented a cross-functional launch team to target clients ranging from small independent retailers to large national accounts. • Oversaw Supplier Marketing co-op program, deploying a $4.4M budget to deliver 100’s of localized marketing motions, tactically coordinated with over 25 suppliers across 9 divisions. • Resurrected Extended Service Contract program by building a cross-functional team; forecasted to increase top line revenue by over $10M with over 50% margin.• Empowered and led remote national marketing team by enabling them to be decision-makers and functional owners via coaching and professional development roadmaps.

Global

Industry GTM and market strategy leader, business & partner developer, product strategist, executive mentor for key global sales deals, sales enablement and assets, cross-channel evangelizer of cloud and digital technologies.• Developed vertical strategies and identified significant market opportunities. Performed white-space analysis and used Voice of the Customer with data-driven life-cycle modeling then partnered with supply chain and product development for three new development projects.• Improved CX, Segmentation, and Positioning across Fortune 100 clients. Coordinated cross-functionally in a highly-matrixed organization to create a CX Platform SaaS cloud solution that uses artificial intelligence (AI) for customer segmentation; implemented with global clients. Identified strategic positioning that led to industry award.• Built strategic Go-to-Market plans and sales pipelines. Won renewal of key account by incorporating IaaS cloud technology to create a strategic advantage for a major client in mobility and EV services; resulted in $4.5M+ revenue. Sold an additional $5M+ in new products and developed $10M+ fresh pipeline within 6 months. • Drove innovation and new strategic partnerships for long-term growth. Coordinated between utilities and automotive verticals to plan 5G migration for a large client. Guided Smart Cities team to create a competitive advantage. Planned automotive component of a cross-industry EV charging solution. Utilized Innovation Lab to create an additional $2.5M+ SaaS cloud pipeline.• Global Media, PR, Trade, and Sales Enablement. Wrote keynote articles for WSJ and Forbes. Hosted executive panels. Planned and presented at global technology and marketing events (e.g., Germany Hannover Messe, Montreal MovinOn Mobility, Singapore Open World, Tokyo CX). Created assets, led sales training, and developed extensive resources and support for the global sales team.

Irvine, Ca

Created and Led Digital Marketing, Advertising, Mobile, Social, Search, Web, CRM, and Lead Management. Managed $100MM+ budget, built internal team and 50+ agency staff across integrated marketing platforms. Increased digital contribution representing $2+ billion sales annually. • Led ground-up redesign of Kia.com using Agile resulting in a 300% increase in site visitors and 800% increase in lead generation; UX design used as a global benchmark. Created CGI content for ADAS and connected vehicle sims. • Modernized Customer Relationship Marketing (CRM/CX), Email, Direct Marketing. Unified databases, created target segments, and deployed data hygiene. A/B optimization increased open and click-through rates by 250%. Managed security and privacy compliance.• Aligned messaging across marketing channels. Led strategy, planning, production, and buying of display advertising, video, social, and search/SEM. Led development of creative. Negotiated agency contracts. Increased brand metrics 2.5x and exceeded KPI targets.• Created, launched, and led B2B2C Lead Management program which packaged leads, forecasting analytics, websites, webinars, display advertising, SEM, and nationwide training to drive $8.3B+ revenue. • Implemented data science, analytics, and marketing technology stack (e.g., Google Analytics, Adobe, Tableau, MOAT, Hubspot, Blue Kai, TradeDesk) for targeting, funnel exploration, and attribution modeling. Improved compliance, media efficiency, and consolidated reporting. • Developed social media partnerships and branded content with YouTube, Twitter, Facebook, and with content creators resulting in millions of channel followers and brand impressions across multiple integrated campaigns. • Developed Custom Content programs with YouTube content creators and outlets (e.g., Fox, NYT, Mashable, Xbox, Complex, Facebook, TMZ, IBM Watson, Fast Company, BuzzFeed). • Performed competitive benchmarking • Improved P&L, forecasting, and launch planning

Build and implement strategy for internet sales. Drive dealer website program and support brand compliance.

Master Of Business Administration - Mba

Executive Education Program, Executive Leadership And Facilitation

Design Thinking, Innovation Tournaments, Customer Supply Chain

Bachelor Of Business Administration - Bba

Activities and Societies: Sigma Alpha Mu