As an award-winning full-funnel marketing strategist, innovator, and transformational executive, I care deeply about the brands and teams that I lead. I prioritize high-quality customer experiences at every brand touchpoint, emphasizing creative and operational excellence, teamed with analytically driven continuous improvement.At TriMark USA, I established a divisional brand architecture, launched a PR program that immediately delivered an industry award and editorial cover, increased sponsorship revenue, and developed new partnerships. I moved to modernize operations, installed best practices, and initiated a training program for my team. At Oracle, I built a CX solution, united the global key client sales team, rebuilt a relationship with a Fortune 20 client, worked on 5G, EV charging, and smart cities programs, ran the industry strategy council, created marketing and sales assets and training for my assigned vertical, helped build a multi-modal transportation solution, and helped drive over $20M in new pipeline opportunities. I developed partnerships with strategic integrators to deliver joint solutions to customers. My work spanned the full product line from cloud infrastructure for high-performance computing to supply chain, CX, ERP, and HCM SaaS platforms. At Kia I was a core part of the leadership team that tripled market share, took a brand from last in the industry to respected worldwide, and launched its first luxury model. I built the entire digital marketing operation from scratch, from SEM to creative, display advertising to website, CRM, and cross-channel coordination with OTT and Video advertising. I built the lead management program from scratch and had 99% volunteer dealer participation. I built a data science team and drove culture change to center decision-making around data and analytics, and I was regularly consulted by company leadership to guide other departments into the digital age. I was identified as one of the top 19 global team members and placed into executive training programs in Seoul, Frankfurt, and Philadelphia. At Nissan, I re-launched the legendary Z, restructured the lead management program, and improved remarketing auction efficiency by 80%. I have an MBA from Pepperdine and a global professional leadership certificate from Penn. I embrace continuous learning and recently completed several certifications. Please reach out to me at d.c.schoonover@gmail.com with marketing leadership opportunities.