Brands exist in the minds of people. I lead teams to change what's in people's minds. I build and lead brand and marketing teams to serve the business while serving consumers, as I have done successfully at Nike, MasterClass, Burton Snowboards. My teams drive brand awareness, demand, and distinction with a blend of art and science. We have taken brands to number 1 in a category, we have take a brand to number 1 in the world.My teams deliver unprecedented revenue growth. People talk about data-driven marketing; the dollars are the data here.My teams have consistently accomplished one of the most challenging tasks in marketing: making a brand bigger and more authentic at the same time. We accomplish this with powerful stories experienced through integrated marketing. This includes very savvy application of digital performance media.My team members have gone on to do even greater things. Nobody wants to go to a college that doesn’t result in great job placement, and I work hard to continue to earn the reputation of a career accelerator.I keep finding new opportunities myself, building new teams, delivering new business results—changing what’s in people’s minds about the great brands I have the privilege to work with.
Listed skills include Marketing, Marketing Strategy, Brand Management, Brand Development, and 33 others.