David Schriber Email & Phone Number

I operate a brand and marketing consultancy to help companies realize their goals for growth and enterprise value. This includes defining brand platforms, determining winning brand strategies, establishing an efficient, reliable integrated marketing process, and developing outstanding marketing teams. Building on a successful career and drawing upon an expansive network of experts, I provide fractional leadership and hands-on teamwork to provide access to the world's best in branding and marketing. I operate through speaking engagements, 3-day workshops, term-based projects, and ongoing fractional leadership. Clients have included companies large and small, public and private, early stage and mature, including VF Corp/Vans, Specialized Bicycle Components, Storyteller Overland, Uber, Mill, MasterClass.

Birmingham, Al, Us

I lead the brand positioning and marketing strategy for the family of Storyteller Overland's brands, products, and services.

Us

I serve to advise in brand strategy and execution for the number one cycling brand worldwide, as cycling evolves to include electric vehicle transportation and cities evolve to enable people to embrace it.

I lead the brand positioning and marketing strategy for this AI-powered startup that will soon be revolutionizing how presenters and audiences interact and exchange ideas. The product is unique in how it will enable groups with differing points of view to come together, students with different paces and styles of learning to progress together, and audiences to be better served and entertained by brands and performers.

San Francisco, California, Us

I led all marketing and revenue functions: performance marketing, brand marketing, communications/PR, sales, member marketing, talent and entertainment marketing/management, and our in-house creative studio. My team took the brand to scale through two rounds of funding and multiples of its 2019 valuation, transitioning from an a la carte online menu of classes to a top competitive, subscription-based streaming platform. My team's industry-recognized work re-branded and established MasterClass as a household name and the leader in online learning, earning multiple Clio Awards in the process. As a Forbes 50 innovative marketer I quickly built a team that could keep up with and drive our explosive growth. My team partnered with over 200 of the world's top practitioners to create and market their classes, including US Presidents, Nobel laureates, award-winning chefs, authors, performers, athletes, scientists, and a Beatle--Ringo Starr's class was Emmy-nominated. At MasterClass I brought together my deep experience in teaching and learning, my mission to serve consumers and a better world, and my expertise in connecting with people wherever they are, digitally. And I take with me an incredible experience with a Silicon Valley tech company, a network of my brilliant teammates, and deep understanding of performance marketing.

Beaverton, Or, Us

I led all Nike marketing functions globally including all creative. This meant my team was comprised of Brand Communications, Brand Design, Brand Events, Retail Brand, Brand Digital, Brand Membership, Brand Imaging, Entertainment and Influencer Marketing. I directed strategy and tactical execution worldwide, wholesale and direct to consumer.I transformed these groups into a globally-networked team to deliver digitally-led, groundbreaking work to drive Nike to the world’s #1 brand among youth.

Beaverton, Or, Us

I was selected to head up the marketing direction and offense for Nike’s largest geography, North America. I led all categories, functions and territories, and managed a team of several hundred employees.According to publicly reported data of my time in this role, I led Nike to become the #1 brand among all consumers and our team doubled Nike's revenue within Nike's North America geography.

Beaverton, Or, Us

I was tapped to lead a global marketing team charged with resetting and relaunching Nike’s emerging opportunities. I guided each to become significant sources of new consumer connections and revenue.I led successes which include the launch of the Nike Mag (Back for the Future), the Nike+ FuelBand, the Nike/NFL partnership and uniform program (which became the marketing playbook of later NBA and MLB partnerships and uniform programs), and the relaunch of Nike.com as a digital membership destination.The Nike Mag initiative, launched on September 8, 2011, would prove to be an inflection point for sneakers in popular culture worldwide--this hockey stick moment is even visible today by charting consumer interest in "sneaker" via Google Trends.

Beaverton, Or, Us

I directed the marketing team that successfully branded Nike’s largest category, Nike Sportswear, which encompasses all lifestyle products for what would become Nike's biggest volume category.I led the company’s most significant rebrand and launch in history.

Beaverton, Or, Us

I was sought out by Nike based on my performance in positioning Burton as the #1 brand in action sports, having successfully taken market share and brand affinity away from mainstream sports brands in key sports and lifestyle categories. I piloted and scaled innovative consumer experiences. These included: NikeiD, Nike's first digital direct-to-consumer pure play, allowing individuals to customize their footwear and apparel; the first Apple app ever, Nike+ Running; the Nike+ digital sport experiences which would follow; and Nike's next generation of foam cushioning (which would become the footwear technology used in the Breaking2 initiative--which my functional teams would lead ten years later).

Burlington, Vermont, Us

I was named President of Burton, reporting to founder/CEO Jake Burton Carpenter with two others, with leadership over marketing, product design and development, wholesale and direct-to-consumer sales. I played a key role in Burton becoming the largest action and winter sports brand in the world.

Burlington, Vermont, Us

I was promoted to CMO, with responsibility over Burton’s marketing, athlete management, direct retail, and industry relations. I directed global teams based in the US, Europe, and Japan, delivering unprecedented revenue growth.I was a major contributor to snowboarding’s growth, its emergence within popular culture, and Burton’s market leadership. This included snowboarding's Olympic debut in Nagano, 1998, and its breakout success in Park City, 2002.

Burlington, Vermont, Us

My strengths as a retail partner for Burton Snowboards prompted an invite from company founder Jake Burton Carpenter to join global marketing and serve as the voice of the customer. I co-developed the brand position and plan that would drive the next decade of growth. This including setting up Burton's first website in 1995, setting up e-commerce and direct mail businesses, for which my team won the first Clio Award ever for digital marketing in 1997.

I launched an action sports retail business, growing it to multiple locations and pop-up experiences.I led the local adoption of emerging sports, enabling opportunities for future career artists and athletes, and improving the lives of youth through sports participation. Seeing kids respond to accomplishing something they thought impossible--say, to ollie--set me on my career path of unlocking people's potential at scale.

Bachelor Of Arts - Ba, English

Associate Of Arts And Sciences - Aas, Computer Science