David Schwartz Email & Phone Number

Nashville, TN, US

Nashville, TN, US

Northbrook, IL, US

Served in a pivotal executive role, leading the digital marketing strategy, budget, and performance for one of the top 5 home and auto insurers in the nation. Oversaw front-end web, mobile app, and online quoting for all D2C auto brands. Collaborated with cross-functional marketing disciplines on evolutions in marketing and indirectly managed a team of 20.

Winston-Salem, NC, US

National General was purchased by Allstate Insurance Company, January 2021.Entrusted with overseeing the protection of our customer data using LiveRamp's IDL. Tasked with spearheading digital marketing strategies for the Direct Auto business, focusing on D2C nonstandard insurance. Collaborated with an external agency on digital media and lower funnel.

Stäfa, CH

Performed in a strategic marketing role, driving business to retail and elevating web traffic, as well as eCommerce sales, in the United States.➢ Rebuilt the website to enhance user experience, resulting in a 7-point increase in conversions while reducing media spend by over $1.5M in less than 8 months. ➢ Developed a self-analysis tool for customers to.

Functioned in a newly created role, tasked with establishing a digital foundation aligning data across 5 restaurant brands and over 640 locations. Consolidated email marketing service providers, saving the company $1M annually. Developed the inaugural digital customer retention marketing program using customer POS data, email and SMS, aimed at increasing.

• Delivered executive leadership consultation to brands in order to navigate through the continuously challenging landscape of digital media. Integrated digital strategy from lead generation, content marketing, blogging.
• Enhanced efficacy of existing customer loyalty programs through audience segmentation and automation.
• Maximized lead generation by building strategies and roadmaps while improving mobile customer journeys.
• Improved the customer experience through location-based apps and geo-targeting software to support measuring guest traffic and retail KPIs resulting in increased awareness and foot traffic to restaurant locations.

Nashville, TN, US

• Developed integrated digital and traditional media campaigns
• Built a digital marketing team to serve newly established agency services
• Established strategy and brand planning model for the agency
• Implemented promotional calendars around seasonality and drive periods
• Built CRM loyalty rewards programs for existing banking, retail and restaurant accounts
• Trained the staff on digital media from blogging to social media engagement

Nashville, TN, US

• Supervised Two Major Accounts: Stoney River Legendary Steaks, October 2007 to June 2010
• Developed Stoney River’s Lodge inspired brand personality
• Created a campaign and programming around their new menu offerings including smaller more affordable portions to off-set economy factors
• Increased same-store sales 16% while traffic increased 32%
• Created The Red Canoe Society their Customer Loyalty program and increased membership by 40% The Greenbrier Resort, March 2007 to June 2010
• Repositioned the Greenbrier brand as a true American original

Nashville, TN, US

• Worked directly with the Executive Creative Director to manage creative resources
• Supervised business aspects of the creative department including budgeting, contracts, vendor negotiations, hiring, training and human resources
• Managed the Traffic Department, Production Managers and Studio Artists

Nashville, TN, US

• Analyzed all internal departments to streamline the agency for growth and increased profitability
• Created new systems for Agency internal communication system and job work-flow
• Supervised Traffic & Production Managers

New York, NY, US

• Managed creative workflow for all client work, campaigns, promotions and public relations events
• Served as lead communicator between account services and all other departments to successfully produce finished products for clients such as Coca-Cola USA, Sprite, Diet Coke, Bellsouth, CNN, Chick-fil-A, Home Depot and.

• Assisted the Creative Services Manager in project/program management of all marketing campaigns to ensure that creative work and production requirements were completed to client specifications.
• Part of the new business team that was instrumental in making 360thinc an agency of record for BellSouth with a $260 million account. Due to win, 360thinc was acquired by Grey North America.
• Promoted to a position after only five weeks of serving as an intern.

Richmond, CA, US

• Created a marketing campaign that included print ads, brochures and sales slicks.
• Managed a production warehouse and a team of twelve installers and resolved on-the-job issues between management and employees.

New York, US

• Worked in the Consumer Products Division
• Research merchandise for programs such as Pop-up Video

New York, NY, US

• Worked in the Animation Department during a transitional period at MTV. Beavis and Butthead, the movie just wrapped and start to venture into new animated programming; including Daria and Celebrity Death Match.

Bachelor Of Arts - Ba, Marketing & Media Arts

Education record