Global digital consultancy.

Served in dual capacities with roles covering marketing as well as part of mergers and acquisitions team. Joined team Post B Round funding developing and executing marketing strategy and execution of strategy reporting to COO. Corrected issues with digital platforms from legacy developers. Brought in external assets to assist in growing online footprint. Grew inbound traffic 400% to 700% in 12 months through technical corrections, content marketing, search engine optimization (SEO), paid search (PPC), and social media expansions. Impact grew admissions 4x to 6x monthly contributing up to 50% of census at mental and behavioral health facilities. Implemented attribution management program for ROI evaluation of multi-channel marketing spend. Reported to COO.In addition to digital role, used market knowledge to participate in merge and acquisition team evaluating organizations. Primary contributions centered on evaluation of business presences and comparisons of organic growth post acquisition. Reported to CEO.

Role and responsibilities include building multiple teams designed to drive long-term sustainable growth across domestic healthcare landscape, built and optimized current marketing platforms through: oversight of strategic acquisitions, organic growth opportunities and in-housing teams to drive positively yet inversely proportionate cost structures against improved performance and ROI. Accessing data driven insights to outperform competitive and benchmarked levels for vertical. Sourced and acquired key tools to provide competitive advantage in highly competitive landscape. Discovered arbitrage positions in market through data analysis. Harnessed network of contacts across US for key projects. Reporting directly to CEO.

The GLOBAL RECOVERY INITIATIVE (GRI) is an not-for-profit 501(c)3 social enterprise that seeks to help transform social attitudes and policy to remove barriers and create more opportunities for recovery from drug and alcohol problems for all who seek them. Founded by Christopher Kennedy Lawford, GRI seeks to shift the paradigm from helplessness to empowerment. Recovery goes far beyond not drinking or taking drugs. Recovery is about living a healthy, productive, and expansive life.

US Sales Lead for Behavioral Health in Clinical Toxicology. Drove business across all clinical methodologies, care continuums and payor/markets. Grew market share while providing BOD and President with market analysis, M&A targets as well as future technical insights for R&D. Elevated brand through KOL engagement, brand development and expansion of marketing program. Developed marketing collateral working with MARCOM to support sales efforts as well as driving growth in web strategy.

Reported directly to Board of Directors and Chief Scientific Officer or Global Marketing Vice President depending on roles and responsibilities. Managed multiple global teams delivering: • Visioned and executed on “blue ocean” strategies taking advantage of unfilled market demand bridging well designed hardware with intuitive software into a clear monetizable health management hybrid service across multiple disease states.• Dual sales and marketing capacities dovetailing and coordinating efforts yielding results on a range of governmental, clinical, POL and DTC endeavors.• Global hybrid or internal, consultant and vendor relationships shuttering ~ 100 online platforms consolidating and integrating Alere’s presence, improving performance and optimizing to best practices while driving internal top-down board level approval and acceptance in Corporate Office role.• Lead global rebranding project for two years designing, consolidating and implementing all aspects of plan.• Alere’s Global Leadership Program. Two-year Action Learning Program pulling top performers (outside of C-Suite) into effort to develop and implement projects identifying key strategic leaders. Graduated 2nd out of 60 individuals in global program. Alere’s Global Leadership Program.

Managed all Alere US based government contracts within the Princeton based infectious disease and auto-immune clinical business at Alere for the Clinical Professional Diagnostics Group growing revenue 5x in 18 months to greater than $2M per year. Negotiated agreements, reducing fees in vendor agreements as much as 55% while improving vendor services across the board.Consolidated, managed and oversaw all state, county and large municipal/government contract work within the clinical business for Alere (Inverness Medical’s Clinical Professional Diagnostics Group).Managed team of sales specialists while coordinating multi-channel marketing driven by real time web based analytics. Annualized run rate for department grew from inception to 320% of stretch goal during first 12 months.

Virtual Global Services, LLC specialized in global distribution through value added reseller and licensure agreements.Adopted cloud based business systems and processes for tracking and reporting results including: profit & payout schedules for partners, linkage of electronic CRM systems, integrated workflow management systems for bid and project management toolsets and web-based production management tools through secure data exchanges.Implemented new rate structures, yielding 15% increase in net margin, grew secured partnerships through VAR license agreements while negotiating 30% discounts from global tariffs. Reduced cost structures for clients utilizing CHAID and cluster based modeling and analytics toolsets.