Chief Digital Officer
CurrentAs Chief Digital Officer, here are 5 vital roles I play to grow your business… 1—Transform your website into an helpful, informative and accountable 24/7 insides sales rep. 2—Provide a digital strategy and guiding roadmap that drives on-going traffic, leads and sales. 3—Analyze key trends changing your industry to ensure your brand story truly stands out. 4 – Create content that's genuinely useful and insightful to increase trust and value for your prospects and customers. 5—Be your trusted advisor to help you navigate and communicate with all this digital stuff—structured so you're in control.Key Roles and Activities > digital strategy and roadmap> customer discovery interviews> buyer persona research> market segmentation> managed inbound marketing > custom content creation > smart visual communications > performance analytics/analysis > integrate cloud productivity tools > implement agile eCommerce