Omni-channel / Ecommerce Retail Executive with over 20 years P&L responsibility for the Direct Divisions of multi-billion dollar retailers. Extensive experience in Digital Marketing, Social Media, Mobile, Site Operations, Usability, Analytics and Direct to Consumer Operations. Industry recognized “thought” Leader with proven track record of strategic success building on-line businesses. Exact Target, Performics Marketing, CheetahMail and Coremetrics Client advisory Boards. Forrester Research client for 15 years (Interactive Leadership Member), a student and successful integrator of Omni-channel retailing. Considered to be an innovator by many including Coremetrics Analytics, winning their Achievement and Ambition Awards. Bass Pro’s site was awarded Internet Retailer Magazine “Top 50 – Best of the Web” two years in a row through pioneering use of heavy content and social interaction in an eCommerce site. As VP Ecommerce Marketing/Merchandising at Finish Line drove 50% + increases in traffic and top line revenue. Now at Lids Sports Group managing total P&L as VP Ecommerce for over 24 web properties.Specialties: Interactive Marketing, Mobile, Tablet, Kiosk, Site Operations, Web Usability, Analytics, Direct to Consumer Operations, Social Commerce, Content and Community