David Serafini Email & Phone Number

Rome, Latium, Italy

Leading Endoscopy business unit in Italy, Greece and Israel with P&L responsibility

Rome, Latium, Italy

Leading Endoscopy Operating Unit in Italy with P&L responsibility. Team made of direct (9) and indirect (15) sales force driving sales for Endoscopic and Thermal Ablation. Clinical Stakeholders: Endoscopist, Interventional Radiologist, General Surgeons.Non Clinical Stakeholders: Hospital CFO, CEO, HTA, Clinical Engineers.Exceeding sales goal 2 years in a row, over-achieving annual operative plan.Restructuring process shaping the new structure in Italy to increase footprint.

Rome, Latium, Italy

Leading the indirect sales channel for Cardiac (Structural Heart and Cardiac Surgical) and General Surgery business in European countries.Providing strategic and tactic directions to a team of 20+ partners in 10+ countries through structured indirect sales process and support of shared functions. Focus geographies: Iberia, Italy, France, UK, Austria, Switzerland, Scan.Member of EMEA leadership team.

Rome Area, Italy

General Medical Products sales responsibility in Eastern Europe, Middle East and Africa area. Focus on Saudi Arabia, UAE, Kuwait, Qatar, South Africa, Poland, Greece, Turkey, Egypt. Portfolio focused on General Surgery, Bariatric Surgery, Thoracic Surgery, Plastic Surgery.Part of the following W.L. Gore European teams: EMEA core leadership team for W.L. Gore GMP division, EEMEA Cross Business Units team for EEMEA, Salesforce.com focus team.

Eastern Europe, Middle East And Africa

- Responsible for EMEA region Davol business: Ventral and Inguinal Hernia Meshes, Biologics Meshes, Fixation Devices, Thoracic and Orthopedic devices.- People Management: Product Mangers and MarCom Specialist - Coordinating and supporting sales in focus countries: France, Italy, Spain, UK, Russia, Turkey, Gulf Region, Czech, Poland and Eastern Europe. - Market trends identification, business planning and P&L- New products launch plan and pricing Harmonization accordingly to GP goals- Launching of the new hemostats franchise- Targeting and Segmentation, Customer bonding

Rome Area, Italy

Responsible for the Mediterranean Cluster (Italy, Israel, Greece) for:- Bariatric & Metabolic Surgery and Proctology;- Endo-Mechanical business (Endocutters, Circular Staplers, Linear Cutters);Managing a team of Product Managers and Regional Expansion Manager responsible for: - Product and Marketing Metrics;- Metabolic and Referrals activities;- Professional Education and New Opportunities activities;- Direct Marketing and Communications activities;Developing marketing and business plans and supervising their execution for top notch execution of the strategy.Alignment of the strategy and deployment of EMEA marketing plans at the Mediterranean cluster level.Activity of product and therapy management focusing on the Bariatric & Metabolic business and Proctology management market.Leader of cross-country projects (EMEA Professional Education Transforming Project, Brand Leadership Team) for marketing and sales projects.Q3 sales results:- Bariatric procedure + 28% versus PY- Portfolio for bariatric surgery + 19% versus PY- Proctology flat versus PY- Mechanical Business - 2% versus PY (market - 10% versus PY)

Rome Area, Italy

Responsible for Ethicon Products business in 1 region (Lazio) with a total value of over € 7,0 MM. Leading a team of 6 sales people: 2 product specialist, 1 procedural specialist, 3 agents.Main responsabilities and skills:*Key opinion leader intimacy;*Business plan definition;*Alignment to marketing strategies and direct report to National Sales Director;*Focus on strategic products;*People management and development.

Rome Area, Italy

Responsible for Italian Laparoscopic Colorectal Market expansion. In 2011 through holistic marketing approach increased laparoscopic adoption by 2 points. 2012 goal: expand the market by 3 points through both holistic marketing and new digital marketing tools. Key Opinion Leaders Bonding, Budgeting, P&L, Compensation Scheme. Responsible for Italian Endoscopic Cutter business. Top notch launch of a new powered endocutter, leading sales in the EMEA area. Leader of cross-franchise and cross-country groups for marketing and sales projects. Part of the marketing excellence Johnson & Johnson programme. Tutorship for three fellows of LUISS master Probiomed (2011 ed.)

Rome Area, Italy

Management of strategic products for Ethicon Franchise, strategic and operative marketing, Key Opinion Leaders bonding, organization of national and international meetings, budget analysis, projects management, monitoring competitors. Part of the Brand Leadership EMEA team, leading European strategic roadmap and relaunch of topical skin adhesive business (Dermabond and Prineo). Viral and word of mouth marketing campaign. Still responsible for sales in a smaller area recording +2,0% versus prior year.

Rome Area, Italy

Sales rep for Ethicon Sutures, a franchise of Johnson & Johnson Medical. Responsible for sutures, meshes and drains business over 9 key accounts and 20 private hospitals for more than 3MM sales. Clinical and non-clinical relationship. Sales forecast and business planning for the assigned area. Alligning to marketing strategy and strategic roadmap to deliver robust growth.2008 sales: +6,8% versus prior year2007 sales +0,2% versus prior year.Awards: - EMEA president award for Plus Sutures;- Italian bigger growth for Monocryl penetration;- New launch award for Monocryl Plus.

Rome Area, Italy

Product Manager repsonsible for a new online product: Banchedati Online: - Economic DataBank - Job and Working Contracts DataBank. Marketing plan, market analysis, communication, pricing, direct marketing, web 2.0, sales force and retails training. Compensation scheme definition and sales analysis. B2B and B2C srategy to facilitate new product introduction.

Italy

Project Leader of the alternative sales channels for publishing division:- partnership between Buffetti and main multinational e-commerce sites;- development of indirect sales channels, “Progetto Editoria Italia”, implementation of promotion and distribution of traditional branded books. Starting a indirect sales channel with 10 distributors for 100% coverage of Italy. Sales on top increase for a total of 250.000€.

109/110, Economics

Activities and Societies: - Finalist in the Johnson & Johnson's "J&Jump Prize" with a Direct Markting Plan for Roc. - Case study.

High School, Science Course