David Serdena

David Serdena Email and Phone Number

Brand and Marketing Content Strategist @ Re:Build Manufacturing
Howell, MI, US
David Serdena's Location
Greater Kalamazoo Area, United States
David Serdena's Contact Details
About David Serdena

Crafting Brand Journeys with Creative Vision and EmpathyI am more than a designer; I am a storyteller, an empathetic listener, and a strategist. My journey in the world of design is driven by a passion for creating brand experiences that not only resonate but also leave a lasting impact.From Imagination to Innovation: I believe in the power of imagination to fuel innovation. With every project, I embark on a creative expedition to explore possibilities that stretch beyond the ordinary. From scribbles on whiteboards to complex design thinking exercises, I thrive on turning ideas into reality.Empathy in Design: Every brand has a story, and I am dedicated to understanding and conveying that narrative. Empathy is my compass, guiding me to step into the shoes of both clients and audiences. This unique perspective helps me craft designs that connect on a profound level.Seamless Fusion of Art and Technology: Design is the bridge between art and technology. I am captivated by the synergy of these realms. By seamlessly blending emerging technologies like AI and consumer trends with creative design, I forge communication that speaks the language of the future.Unlocking Potential: As a mentor, I believe in nurturing the talents of those around me. Guiding the growth of my team members is not just a responsibility but a privilege. By empowering others, I create an environment where innovation flourishes.Let's Transform Together: I am not just here to design — I am here to transform. To transform brands, experiences, and the way we perceive design. Join me on this journey, where creativity knows no bounds and every pixel has a purpose.

David Serdena's Current Company Details
Re:Build Manufacturing

Re:Build Manufacturing

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Brand and Marketing Content Strategist
Howell, MI, US
David Serdena Work Experience Details
  • Re:Build Manufacturing
    Brand And Marketing Content Strategist
    Re:Build Manufacturing
    Howell, Mi, Us
  • Zeropointtwosix
    Founder | Principal
    Zeropointtwosix May 2024 - Present
    Michigan, United States
  • Newell Brands
    Principal, Graphic Design
    Newell Brands Mar 2020 - Mar 2024
    Kalamazoo, Michigan, United States
    » Consistently demonstrates a proactive and collaborative approach, contributing to complex problem-solving while efficiently managing multiple tasks, aligning with Newell's fast-paced work environment.» Exhibits exceptional leadership and facilitation skills, driving successful omni activities such as the highly impactful brand refreshes, and managing end-to-end deep dive workshops with minimal supervision, reflecting Newell's focus on innovation and strategic execution.» Provides valuable critique and art direction, elevating the quality of creative outputs and aligning with Newell's commitment to excellence in design and visual communication.» Complements brand strategies with thoughtful insights and leadership, facilitating deep dive workshops to uncover growth opportunities and enhance Newell's market presence.» Delivers comprehensive and high-quality presentations, paying meticulous attention to detail and creating compelling assets that align with Newell's commitment to exceptional customer experiences.» Demonstrates exceptional teaching abilities, fostering continuous learning and growth by hosting masterclasses on rendering, 3D modeling, typography, and narrative sketching.» Collaborates with The VizLab task force, leveraging CGI expertise to establish best practices and achieve photorealistic rendering visualizations across all design functions, contributing to consistent cutting-edge visual storytelling and immersive brand experiences.» Mentored and guided co-workers, sharing expertise and supporting their professional growth and development, in line with Newell's commitment to fostering talent and building a strong creative community.Recognized By Peers» 2020: Newell Design Mentorship Award
  • Newell Brands
    Art Director / Graphic Design Manager
    Newell Brands Nov 2018 - Feb 2020
    Kalamazoo, Michigan Area
    » Provided leadership and guidance to direct reports, discussing project outcomes and career development.» Managed projects for the Food business unit, selecting design resources for optimal results, ensuring deliverables were on time and on budget.» Drove design strategy with consumer empathy and ensured creative excellence through collaboration.» Maintained brand identity consistency across multiple product lines and platforms.» Actively participated in critique sessions, providing feedback and guidance to team members to enhance their skills and improve project outcomes.» Successfully delivered projects, on time, within budget, and aligned with the project brief through effective art direction and meticulous review processes.» Facilitated Workfront proof reviews, ensuring alignment among internal and external stakeholders to achieve project goals and objectives.Recognized by Peers:» 2019 Design Process Impact Award for Graphics Food Team
  • Newell Brands
    Senior Graphic Designer
    Newell Brands Jan 2014 - Oct 2018
    Kalamazoo, Michigan
    » Designed and executed impactful content and marketing materials across multiple platforms, including social media, to enhance brand presence and engagement.» Maintained brand consistency and ensured a seamless brand experience across various touchpoints, resulting in a cohesive and compelling brand identity.» Collaborated with cross-functional teams, including Color Material Finish (CMF), to incorporate trends and create visually captivating designs that resonate with the target audience.» Led presentations to key stakeholders as the project design lead, effectively conveying the strategic rationale and intended positive impact of the selected design, aligning with the vision of the leadership team, and surpassing consumer expectations.» Actively participated in critique sessions, providing valuable feedback and guidance to team members to elevate the overall creative output.» Demonstrated leadership potential and creative problem-solving skills in delivering innovative design solutions.Recognized By Peers» 2017: Newell Design Mentorship Award
  • Western Michigan University
    Adjunct Professor
    Western Michigan University Jan 2017 - Apr 2017
    Kalamazoo, Michigan
    » Spearheaded an introductory Typography course, cultivating student confidence throughengaging instruction.» Crafted and executed a comprehensive semester-long lesson plan, delivering essential typography principles with clarity and impact.» Orchestrated interactive class critique sessions, providing students with a constructive platform to refine their presentation and critique abilities.
  • Bed Bath & Beyond
    Graphic Designer
    Bed Bath & Beyond Oct 2012 - Jan 2014
    » Devised creative solutions for in-store merchandising and online initiatives, meticulously managing digital assets for store graphics and signage orders.» Collaborated adeptly with internal and external vendors, orchestrating precision printing of vinyl graphics adhering to size requisites.» Navigated vendor collaborations, steering creation of novel merchandising structures and innovative signage solutions, enhancing in-store shopping experience.» Ensured brand and visual identity consistency for all in-store signage and marketing materials.
  • Rizco Design
    Designer
    Rizco Design Jun 2010 - Sep 2012
    Manasquan, New Jersey
    » Produced visual identities and advertising materials for clients across industries.» Participated in client-facing meetings, presenting & selling design solutions developed from design briefs.
  • Catalone Design Co.
    Designer
    Catalone Design Co. Jun 2007 - May 2010
    » Created graphics and advertising materials for clients in education, government, and food industries.» Attended client-facing meetings, observing presentation & selling design solutions developed from design briefs.

David Serdena Skills

Typography Graphic Design Adobe Creative Suite Logo Design Photoshop Brochures Graphics Corporate Identity Indesign Layout Art Direction Brand Development Illustrator Posters Art Branding And Identity Visual Communication Creative Direction Concept Development Drawing User Interface Design Flyers Packaging Digital Illustration Page Layout Illustration Web Design User Experience Publications Book Design Business Cards Design Strategy Brand Management Adobe Acrobat Mac Design Thinking Management Leadership Cross Functional Team Leadership Keyshot 7 Print Production Logos Print Collateral Annual Reports Quarkxpress

David Serdena Education Details

  • Corcoran College Of Art + Design
    Corcoran College Of Art + Design
    Graphic Design

Frequently Asked Questions about David Serdena

What company does David Serdena work for?

David Serdena works for Re:build Manufacturing

What is David Serdena's role at the current company?

David Serdena's current role is Brand and Marketing Content Strategist.

What is David Serdena's email address?

David Serdena's email address is da****@****ail.com

What is David Serdena's direct phone number?

David Serdena's direct phone number is +126930*****

What schools did David Serdena attend?

David Serdena attended Corcoran College Of Art + Design.

What are some of David Serdena's interests?

David Serdena has interest in Movie Posters, Football, Cars, Adobe, Reading, Food, Apple Technology, Photoshop, Car Brochures And Catalogs, Surf.

What skills is David Serdena known for?

David Serdena has skills like Typography, Graphic Design, Adobe Creative Suite, Logo Design, Photoshop, Brochures, Graphics, Corporate Identity, Indesign, Layout, Art Direction, Brand Development.

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