David Sersta Email and Phone Number
David SerstaSenior Executive Advisor | VP, Executive Sales | Event Producer | Media Broadcast Executive | Entrepreneur | EducatorWith over three decades of expertise in media broadcasting, event management, and sales, I am a seasoned leader specializing in executive advisory, sales strategy, event production, and business development. My professional journey spans roles as a Senior Executive Advisor, VP of Sales, Promoter, Producer, and Media Broadcast Executive, coupled with my role as a Part-Time Professor in Business and Entrepreneurship at Canadore College.My career includes prominent contributions to major event brands such as The Power Within, The Learning Annex, ZoomerMedia, Me to We, The Montreal Millennium Summit, and DeepOceanSky Entertainment. As the former VP of Sales, Conferences & Shows at ZoomerMedia, I co-produced Moses Znaimer’s ideaCity and played a pivotal role in the creation and production of the nationally successful Zoomer Consumer Show, which attracts over 30,000 attendees annually.During my 14-year tenure as Senior Vice President at ZoomerMedia, I led integrated media sales, partnerships, conferences, and events, generating over $3 million in annual sales. My contributions have spanned film, streaming, publishing, and television broadcasting sectors across North America, reflecting my ability to adapt and thrive in evolving industries.In my current role as Senior Executive Advisor for the Children’s Day | Children’s Hour Foundation, I collaborate with Daniel Germain, founder of Breakfast Club Canada, to advance the Children’s Hour Campaign. I also actively contribute to shaping future entrepreneurs through my teaching role at Canadore College.Career Highlights: • Produced and toured large-scale events featuring distinguished speakers such as President Bill Clinton, Vice President Al Gore, Desmond Tutu, Hillary Clinton, Richard Branson, James Patterson, Quincy Jones, Anthony Robbins, and others. • Presented and toured Hillary Clinton (2017) and President Clinton with James Patterson (2018) to sold-out audiences across Toronto, Montreal, and Vancouver. • Co-produced impactful events such as the Montreal Millennium Summit and the inaugural We Days with Marc and Craig Kielburger.My expertise encompasses integrated sales, media strategy, event management, and audience engagement, driven by a commitment to creating impactful experiences. I remain dedicated to shaping industries through innovative leadership, exceptional event production, and transformative learning opportunities.
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Professor, Business And EntrepreneurshipCanadore CollegeVaughan, On, Ca -
Professor, Business And EntrepreneurshipCanadore College Apr 2024 - PresentNorth Bay, Ontario, Canada -
Senior Executive AdvisorThe Children’S Hour Foundation | Children’S Day| Children’S Hour Campaign Jan 2022 - PresentToronto, Ontario, CanadaInternational Children’s Day – November 20, 2023Website: https://childrensday.com/ Children’s Day was voted in 1954 by the UN as THE official day of celebration for children globally and bringing attention to Children’s Rights. Somehow it was never properly celebrated over the years for one reason or another. But together we can change the course of things and make a difference. An opportunity to seizeWe looked at the situation and realized that we had the opportunity to build a multilingual platform for children all year round - where they can share their best ideas, creations, dreams and stories, at the same time as being able to raise awareness of the rights of children in vulnerable situations and facing the many humanitarian crises and challenges around the world. This platform - Children’s Day will climax into a big celebration every year on November 20. Children’s Day is also announcing the launch of the Children’s Hour annual campaign so every child can celebrate and be celebrated. This year, everyone is invited to donate one hour of his or her annual salary to support the well-being of children around the world.In three years, Children’s Day and the Children’s Hour campaign can become the greatest platform for children worldwide If we all pull together, International Children's Day and Children's Hour could become the world's greatest platform for children worldwide over the next three years.* The Children’s Hour Foundation has been registered as a charity under the Income Tax Act Registration Number: 7593 8542 RR0001 Proceeds raised during Children’s Day will be distributed through the Children’s Hour Foundation to select organizations that are tackling the world’s biggest problems that keep children from being able to dream:
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Senior AdvisorHooperiq Sep 2023 - Aug 2024CanadaHOOPERiQ is an exciting and original new Basketball app.“HooperIQ is a revolutionary basketball education app that offers access to current game film with interactive quizzes. For decades people have reasoned that the only way to increase basketball IQ comes through years of experience with decision making pressure on the court. We are here to challenge that with the future of innovative basketball technology."-Marek Klassen, Founder & Pro Basketball Player Put your basketball IQ to the test in a game simulated daily challenge. Beat the shot clock and make quick decisions correctly for a high Hooper IQ rating.
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Media ConsultingDsquare Group Inc Sep 2020 - Sep 2023CanadaMedia Consulting
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Aging Better Podcast Co- ProducerDsquare Group Inc Aug 2020 - Jul 2023Vaughan, On, CanadaAging Better Productions -30 Episode Podcast Series featuring Gord Martineau and Dr Fabio Varlese Co-produced with Business Partner
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Fellini ForeverFelllini Forever Group Aug 2020 - Jun 2023Toronto, Ontario, CanadaMedia Group responsible for the development of memorabilia and historical collectibles from acclaimed italian film director Federico Fellini.
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Co- Founder, Executive DirectorDeep Ocean Sky Entertainment Apr 2017 - Dec 2019Toronto, Ontario, CanadaPresident Bill Clinton And Author James Patterson On Tour Canada May-June 2018Sold Out Events in Toronto and Vancouver
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Co-Founder, Executive DirectorDeep Ocean Sky Entertainment Aug 2017 - Sep 2019Toronto, Ontario, CanadaDeepak Chopra Live On Tour - Canada Sold Out Events in Toronto and Vancouver Promoter
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Co-Founder, Executive DirectorDeep Ocean Sky Entertainment Aug 2017 - Nov 2018Toronto, Ontario, CanadaHillary Clinton Live On Tour Fall 2017Sold Out Dates in Toronto, Montréal and Vancouver Over 16,000 Tickets sold
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Senior Vice PresidentZoomermedia Limited May 2007 - Dec 2019Toronto, Canada AreaSenior Vice President responsible for several divisions and growth of Zoomermedia during its original launch including Corporate Partnerships: Corporate Sales + Digital Sales + Business Partnership Development. Responsible for generating between 2-3 million in sales every year.Developed the Conferences + Shows division producing the Zoomer Show the largest consumer gathering for the 50 plus crowd across Canada. The annual ideacity Carp and ZoomerLife Conferences.Responsible for multi-media integrated revenue partners -
Vp Conferences & Shows - Zoomer Consumer ShowZoomermedia Limited May 2007 - Nov 2019Toronto, Ontario, CanadaLaunched the Zoomermedia Conferences and shows division creating and producing the first ever longest lasting Zoomer consumer show for the 50 plus crowd in Toronto and across Canada with over 30,000 annual attendance from its inception in 2008 to 2019. -
Senior Vice President Of Carp Benefits PartnershipsZoomermedia Limited Nov 2008 - Nov 2018CanadaSenior VP of CARPResponsible for creating National Benefit Partners and multi media integrated partnerships with CARP and Zoomermedia
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Vp Conferences & Shows - IdeacityZoomermedia Limited May 2007 - Sep 2018Toronto, Ontario, CanadaWorked closely as Senior VP conferences and shows with Moses Znaimer who pioneered the prestigious ideacity conference to annually feature the world’s smartest people with the biggest ideas – adventurers, authors, environmentalists, explorers, inventors, musicians, scientists – delivering talks on subjects as diverse as their pedigree. -
Co-Event ProducerChildrens Hour Bell Centre Feb 2012 - Apr 2012Montreal, Quebec, CanadaMONTREAL - 12,000 students had the chance to party Monday at the Bell Centre for the inaugural Children's Hour.The one-day festival uniting francophone, anglophone and other students is the brainchild of Daniel Germain, the same man responsible for the Club des petits dejeuners du Quebec.
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Co Executive ProducerMontreal Millenium Summit Sep 2006 - Nov 2010MontealCo- Produced and served as advisory with Daniel Germian contributing to programming and logistics and vision for the Montreal Millennium Summit, an international forum that puts forward ideas and projects related to the well-being of children in the world from 2006-2010Speakers included Desmond Tutu, President Clinton, Vice President Al Gore , Michael Douglas, Val Kilmer and Mia Farrow.
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Canadian Board Member (2005-2010) Advisory Board MemberFree The Children Jan 2005 - Jan 2010Toronto, Ontario, CanadaCo-produced the first two We Day's with Marc + Craig Keilburger at the Ricoh Centre, 2007 + 2008 featuring President Clinton and Mia Farrow and served as a Advisory Board Member. -
Vice President Of Business DevelopmentPower Within Inc Jan 2005 - May 2008Toronto, CanadaSenior VP, Producer and Business DevelopmentPresented various high profile speakers in high octane large arena settings across Canada and internationally drawing thousands to One day super events featuring speakers as diverse as President Clinton, Dr. Phil, Anthony Robbins…
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National Director/Partner/ Canadian Co-FounderThe Learning Annex Jan 1989 - Dec 2004CanadaNational Director and Founding Partner Canada. Responsible for all operations, Programming , Event management,Sales,Staffing, Financials. The Learning Annex of Canada was a ground breaking event school featuring a series of How to courses to large attendance lectures featuring speakers from diverse subjects.The Learning Annex introduced many leading Personal growth speakers including Eckhart Tolle, M. Scott Peck, Deepak Chopra , Paulo Coelho and Authors such as Kurt Vonnegut, Timothy Leary and musicians such as Nike Rodgers, John Densmore and Ray Manzarek from the Doors and Brian Wilson of the Beach Boys.Management Tours across Canada introduced several speakers to Canada including Wayne Dyer, Deepak Chopra, Eckhart Tolle, Sylvia Browne, Timothy Leary, Kurt Vonnegut andmuch more. -
National Sales Director North AmericaAtv Systems / Documentor Sep 1983 - Jan 1989National Sales Director. North America. Sales + Support + Major Retail POS Systems. Clients included major chains such as Burger King +McDonald’s + Jack in the box.
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Restaurant Manager/ Franchise Training ManagerBurger King Restaurants Of Canada Inc. Jan 1980 - Jan 1983One of the first trained Restaurant Store Managers in Canada. Helped navigate and run the first Franchise Training Restaurant in Toronto.
David Sersta Education Details
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Centennial CollegeJournalism -
Liberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about David Sersta
What company does David Sersta work for?
David Sersta works for Canadore College
What is David Sersta's role at the current company?
David Sersta's current role is Professor, Business and Entrepreneurship.
What schools did David Sersta attend?
David Sersta attended Centennial College, Lakehead University, Glendon Campus Of York University | Campus Glendon De L’université York.
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David Sersta
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David Sersta
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David Sersta
Canada
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