Predictive location technology originally developed for the automotive industry is opening new possibilities for applications in a number of vertical markets including; Insurance, travel and home security. See the overviews featured in the documents section, here on my profile.Drop me a line if you have interest. http://tech.motormouth.io

Arica is enabling Digital Transformation by delivering full-stack process automation systems. Our systems broadly unlock and standardize the operational data in systems, sensors and devices. We are enabling data visualization and centralizing controls, then ultimately make it possible to realize the efficiencies of process automation through AI and machine learning. In order to build these complex systems, we have pioneered application customization through low-code generation. In this way we have largely solved the biggest issues of interoperability and the errors and costs associated with hand coding, prototyping and maintaining one-off systems from ad-hoc frameworks. We are addressing the needs of mid-tiered enterprises in industries that have previously proven too fragmented to fully embrace these rapidly advancing technologies. We are initially addressing vertical market solutions in Agriculture and Building Management.

We have taken this through issuance of 9 US patents and successful completion of a significant clinical trial, that proved a resounding success. For the 60+M people who often loose sleep from the need to urinate in the night, there is finally a simple, safe solution.http://wildoutwest.net/wellesley-pharmaceuticals-launch-and-funding

Magnity Interactive is a Digital Agency - a hybrid web development firm and marketing consultancy. The agency is focused on measurable demand generation. Magnity plans and executes integrated marketing campaigns that include web applications, interactive promotions, social web, strategic content marketing, mobile and other media.Magnity and WildOutWest were merged in Mid 2012 www.magnity.com

We are helping to connect physicians with patients by visualizing the out comes of cosmetic and corrective procedures. We have core technology in place and developing market applications for predictive modelling of medical procedures. We are talking to affiliate partners, physicians and a number of other opportunities. My role is in the development of all aspects of product, marketing and implementation.

A venture consulting firm specializing in all aspects of marketing for launching new technology ventures. We have launched over 20 new ventures, many venture or angel backed and mostly exited as acquisitions in our portfolio, many of which we incubated for equity from the earliest stages of development. See the Project section in this profile below... Our expertise and approach is in the iterative form of Marketing and Product Development often referred to as "Venture Hacking". We work through risk mitigation and creative optimization with actionable market feedback loops. We define the customer, product and market positioning then quickly move through key messages, developing prototypes through flows, application development including wireframes, interfaces, prototypes and content - coding, testing and initial traction in the marketplace with integrated digital marketing.To be specific about deliverables, we can take a new idea from conceptual product development, funding and strategic partnerships to initial traction in the marketplace. Including: product and company names, trademarks, brand development, application and web development, and includes all aspects of integrated digital marketing from strategic content, video and infographics through web development, traffic development, SEO and paid SEM, promotional campaigns and public relations.We welcome people with skills in: graphic design, applied arts, copy writing, linguistics / language, market research and rustling (although there is less call for the rustling these days).

I have had a key role with this startup through two pivots to global growth. Initial funding was $10M, then over $110M in PE funding. The company is now publicly traded. NASDAQ: KAL. Kalera is delivering an abundance of clean, healthy nutritious food through process automation in controlled growing environments. I have had a direct role in working with the founding CEO through this process. Together he and I developed the brand, messaging, web presence and market position, worked on several vertical markets to define optimal product-market fit. The phrase "Science of Great Greens" encapsulates the realization of this vision into what is now a global, public company with hundreds of employees.On the technology side, I developed the systems for process automation through our IoT venture, Arica. More recently, I have guided the recent rebranding of their specialized hydroponic seed development initiatives, Vindara.

We are improving the quality of life for people who are staying home as they get older. Briocare is unique in its use of voice controls to deliver a range of content and services that help with adherence to prescriptive and therapeutic care as well as engagement. For caregivers, we have been solving issues around repetitive tasks, monitoring and reporting. Winner of Ageing 2.0 Global Innovation Search. We are engaged with several pilots with care providers. Currently talking to partners and engaged with a number of pilots for caregiving.

A new medical device for the minimally invasive treatment of Chondromalacia. We have secured initial funding from a consortium of high profile investors. The device is completing clinical trials.

This is a remarkably easy to follow health program that begins with meal frequency. The program creates DTC reoccurring revenue for partners with a unique mobile app that gives people reminders through the day about when and what to eat. I still advise this company and it is active - my role is more fractional.

Advisor and Acting CMO for this machine learning consulting firm based in Buenos Aries, with clients in London and San Francisco. We specialize in data validation, cleaning and curation.

Anthropomorphic 3D body model technology - allows precise measurement and analysis of consumer size data. Unique mobile phone / cloud based solution uses analysis of images for data. Responsible for UI/UX for the site and web application. Developed with Dana Florescu and Christian Toma Also Scan23D technology spin-ff for a unique low cost 3D scanner.http://wildoutwest.net/antropo-product-launch

$100M venture capital fund inclusion capital. Spin off of ACCION www.quona.comhttp://wildoutwest.net/quona-capital-new-venture-launch

Launch of new medical product venture. Expandable lower lumbar interbody fusion device. From early stages, through funding, FDA approval, go-to-market and eventual acquisition by Stryker. http://wildoutwest.net/coalign

Originally founded as Cause Insurance, I helped start this company and saw it through its initial funding round of over $2M. It was a portfolio investment for WildOutWest and I was VP Marketing for the first year as we launched. The first venture had issues with the founding management team. Several us who were involved with the first venture have since re-launched with an improved business model: www.givesurance.com, in which I was a co-founder. The company was backed by Dave McClure and 500 start-ups in the seed round, and by a syndicate of top investors to follow. Jennifer Ressiah is leading the new company to great success.

Launch of Interactive Publishing House primarily for educational content for youth. More than a dozen interactive learning apps, including GenUWin Health (health and nutrition education game for children).http://wildoutwest.net/fatredcouch

Launch of new venture with the goal to being the first private company to send and return a robotic moon lander for the purpose of mining on the moon. Google X prize www.moonexpress.comhttp://wildoutwest.net/moon-express-brand-and-site

Graphita was a precursor to Instagram. Classic example of being a year or two ahead of the market, as we developed expressive personal graphical effects for photos in early 20076, we made our entrance into the market with LiveStudio, a suite of effects for photos featuring a unique use of proxy images to allow both small images for sharing / editing as well as print resolution rendering. Graphita is essentially delivering point-and-click ease of use to personalized creative expression. Add a caption or a thought bubble to a photo, share it, and others can create their own version. Everything maps back to the print resolution, so its possible to make a card, book, mug, shirt etc. Each image had its own URL, enabling versions of images to be shared and modified. The interfaces were, and in many regards still are a masterclass in simplicity and usability. We could do a lot with the leading technology then, unfortunately, that technology had flaws: Flash.Company raised over $1M seed round and had worldwide users. Covered by the major tech press and then ultimately became a print-engine for the design of consumer items: t-shirts, greeting. cards etc. Integrations with Flickr, Snapfish and Zazzle. http://wildoutwest.net/graphita-live-studio

From earliest stages of product development through initial traction in the market. Mortgage analytics software and services. Acquired by First American Title in 2008http://wildoutwest.net/the-bohan-group

Digital Rights Management venture founded by Stefan Roever, funded for $26M+ with Bill Barhydt and Stefan Roever

Initial brand concept,funding and planning for a new gin product, with previous president of Skyy Vodka. Currently #4 gin world wide and growing. www.bulldoggin.com Bulldog was acquired in April 2017 by Campari Group for $100MAlso Bambu Rum at the same time

Launch of project management software venture. Federal funding for DOE. Acquired http://wildoutwest.net/morphic

Launch of new Venture - supply chain management and tax compliance. Funded by FirstData and acquired / merged into Taxware. Garen Staglin and Caroline CroweI was responsible for UI/UX as well as brand image and marketing messages.http://wildoutwest.net/velosant-supply-chain-management

Re-brand of publicly traded company in Mobile payments and infrastructure. Refinance and relaunch in the US Funded by First Data, Stefan Roever was CEO and it was used to Acquire Brokat, a publicly traded company in Germany.

Various project for First Data / Fiserv and eONEGlobal (venture capital arm of this Fortune 100 co) Managed rebranding through several acquisitions, and product launches for strategic partnerships. Launch of new payment acceptance brand for Safeway - combining DDA payments with store loyalty club card

Venture consulting spin-off of SRI Funding for over $100M and worldwide offices, We launched ventures in Security, data, digital rights and entertainment.

Launch of HP's integrated suite of internet solutions - ranging from server optimization, e-commerce, security and load management. Culminated in a major press event and presentations by top management to the world press. $750k creative budgetHired as principal Creative Director http://wildoutwest.net/hp-domain-launch

First investment advice online. Funded by CapZ, over $170M acquired by MorningstarHelped launch from the earliest stages literally on the kitchen table.

I deliberately changed focus from the consumer packaging I had been doing to return to working with companies that were using technology as their primary point of differentiation. Our largest client was OCLI, now part of JDS Uniphase. We branded critically differentiating optical components and created consumer facing branding in much the way Intel does with microchips. We were fortunate to have been able to launch several important new companies. When Alvy Ray Smith, (co-founder of PIXAR) started his new software firm, Altamira, we helped pioneer object-based drawing and image editing tools. Composer was one of the first to bring anti-aliased effects and image sprites to the desktop. We developed several significant new multimedia products for a spin-off of WordStar named StarPress including Sports Illustrated Interactive and several innovative new titles. The partnership ultimately restructured to become what is now WildOutWest.

Launched digital editing Software venture. Funded by Autodesk, Founded by Alvy Ray Smith (PIXAR) acquired by Microsoft

We were a small cadre known for creative leadership in package design, especially for developing new consumer products. I was primarily responsible for several landmark projects; The first was California Cooler - the development of a new product that created the wine cooler category, and was one of the first of many national brand product development engagements that I brought to the firm. - We created the first Wine-in-a-Box for Giummarra Vineyards- Created the first major domestic bottled water brand: Crystal Geyser- Developed "Women's Choice" the first female condom.- Pioneered high-value private label strategies for several major national supermarket chains: Safeway, Lucky Stores, Fleming Foods and Market Wholesale GroceryIn addition to some of the greatest California wine producers, our client list included the usual litany of major national brands.

Co-founded this software development venture with Jeff Jonas. I was primarily responsible for Marketing and Public Realtions. Several of our products were developed as a by-product of custom software development, and as such, marketing was a key driver. Our brand helped us to secure funding, top programming talent, and clients in advance of any viable products being completed. I look at this experience as an alternate, real-world MBA. SRD was eventually acquired by IBM.