Marketing It Manager
Redmond, Wa
I managed numerous marketing platforms end-to-end for the one of the largest vinyl equipment and supplies wholesalers in the world. More specifically, I was responsible for market and competitor research, SEO, advertising research and optimization, A/B testing, data analysis and visualization, software platform integration, data syndication, automated email campaigns, review management, and more.I answered directly to the Director of Marketing, and later the Director of Business Intelligence. I was the primary contact for numerous marketing platform vendors.Out of necessity and inspired to find a lower cost solution for data syndication, I designed and developed an in-house automated platform for data segmentation, optimization, and syndication.