Mortgage Broking is more than just interest rates and loans. It is about listening to what financial success means to each individual and then guiding them on their journey.At Home Straight Financial Services, our passion is helping people. Whether that is helping them secure finance for their first home, purchasing a new property to live in or for investment, refinancing and consolidating debts or simply helping them with their cash flow to better manage their financial lifestyle, we take our time to listen to where you are today and where you want to be tomorrow.Get in contact with us today, so we can help you get into the Home Straight of your financial journey.Call David on 0434 604 967 or email on david@homestraightfs.com.au
Home Straight Financial Services
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Director And Mortgage BrokerHome Straight Financial Services Mar 2024 - PresentCaringbah South, New South Wales, Australia
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Head Of Adviser Distribution SupportAmp Jun 2021 - Jan 2023Sydney, New South Wales, Australia -
Head Of Business DevelopmentAmp Aug 2020 - Apr 2022Sydney, New South Wales, Australia -
National Business Support ManagerAmp Jan 2020 - Aug 2020 -
Manager - Enterprise RetentionAmp Dec 2016 - Jan 2020Circular Quay, Sydney
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Business Development ManagerAmp Jun 2013 - Jan 2020St LeonardsWorking with Advisers to learn about their practice and the challenges in todays advice network and implement, Debt and Cash Flow Management strategies, Education and Training through the use of Diagnostics and Insights. -
National Manager - Premier Banking & Specialised DistributionAmp Banking Mar 2011 - Jun 2013JOB ROLELeading a team of Business Managers, with three Direct Reports and twenty Indirect Reports across Australia to achieve Mortgage and Direct Sales Growth targets, Delivery of Premier Banking Service to High Net Worth customers and management of Planner Assist model to accredited Financial Planners.In addition, I have taken on a secondment to also manage Specialised Distribution which includes strategic management of AMP Bank's Deposit Portfolio, Retention and Affinity Program.Key responsibilities:• Management and Leadership of Premier Banking Team Strategic direction, management and leadership of Premier Banking team to achieve the Mortgage and Deposit growth targets.• Formulation of Business & Marketing Plans Strategic analysis and negotiation of Marketing Plans, creation of Marketing Videos and implementation and engagement of Business Plans.• Implementation and Sustainability of Planner Assist Model – working with Financial Planners to deliver sustainable referral model for mortgages and deposits.Key achievements:• Developed and implemented highly successful Planner Assist Model - increasing mortgage settlements by 178% YTD July 2012 through targeted marketing and educational campaigns.• Strategic Lead Analysis - Analysis of lead volumes and sources to ensure achievement of mortgage targets. Identification and negotiation of contractual terms for new Lead sources (Rates Direct, Info choice)• Presentation and Management of National Road-show – Co-Ordination, Logistical Management and Presenting at annual Road-show and AMP Expo promoting Employee Benefits and Premier Banking service offer to staff and third party originators.• Mentor and Leadership – mentoring and leading RMI projects and formulation of Bank Forum to share intellectual property throughout AMP Bank and group services. -
National Manager - Specialised DistributionAmp Banking Nov 2008 - Mar 2011ParramattaManagement of Affinity & Alliances Portfolio (Relationship Management and Portfolio Value of $2.2bn) and leadership and management of Premier Banking Team.Key achievements:• Relationship Management of Affinity & Alliances program – managed external relationships with thirty three Affinity Partners (CPA, ICAA, LAWNSW, American Express).• Contract Re-negotiation and Retention – Successful renewal of all Top 10 Affinity Associations over two year period and reduction of commissions payable to increase ROIC on portfolio.• Restructure of Premier Banking Team formulation and implementation of strategy to merge Direct Sales and Premier Banking Relationship Managers to reduce fixed costs and increase mortgage and deposit sales. Increased mortgage sales from64% to plan to 89% to plan within first six months.• Management and Co-Ordination of Annual Sales Conference for AMP Bank Sales team. -
Manager - Affintiy & AlliancesAmp Banking Apr 2006 - Oct 2008ParramattaManaged the relationship with Affinity Partners, Institute of Chartered Accountants, CPA, The Law Society of NSW, American Express, Engineers Australia and twenty four further assocations. Responsible for Annual Marketing Plans, Relationship Management, Contract Renewals and Acquistion of Mortgages. -
National ManagerAmp Bank Nov 2008 - Mar 2011Leadership of Sales and Relationship ManagementStrategic direction, planning, marketing and relationship with Affinity PartnersContractual negotiations and renewals with Affinity PartnersFormulation and implementation of Business PlansManagement of High Net Worth customersKEY ACHIEVEMENTSFormulation and implementation of Marketing Plan to achieve mortgage targets for Affinity ProgramManaged Sales and Relationship with twenty eight Affinity PartnersManaged Relationship with Kessler Financial ServicesSuccessful renewal of contracts with key Affinity Partners (ICAA, Law Society of NSW, American Express)Increased acquisition of mortgages by 40% in 2009 ($120m to $168m) and 10% in 2010 ($168m to $185m) for Affinity ProgramStrategic direction of acquisition of mortgages for new and existing customers within Direct Sales TeamManagement and Leadership of Sales and Relationship ManagersEstablished referral partnership with AMP Private Wealth ManagementFormulation and adherence to Guiding Principles
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ManagerRoles With Amp Bank Apr 2007 - Nov 2008
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ManagerAffinity Mar 2006 - Apr 2007Sales and Relationship Management with twenty eight Affinity Partners, including The Institute of Chartered Accountants in Australia, American Express, Law Society of NSW, Engineers Australia, APESMA and CPA Australia.
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Premier Banking Relationship ManagerAmp Bank Apr 2005 - Mar 2006Managed High Net Worth client portfolios of up $250m with reationship management, referrals to financial planning and mortgage and deposit sales.
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Third Party Relationship ManagerAmp Bank Oct 2004 - Apr 2005Managed escalations and complex scenarios from Mortgage Brokers.
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Senior Service Co-OrdinatorAmp Bank Feb 2003 - Oct 2004Reviewed all mortgage applications, settlements and loan documents and assisted Team Leader with running team.
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Service CoOrdinator Oct 2001 - Feb 2003
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Third Party Relationship ManagerState Bank Of Nsw / Colonial / Commonwealth Bank Jan 1991 - Oct 2001Managed Relationships with Third Party Originators (Brokers, Aggregators)
David Sheppard Education Details
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Business Management Commenced 2011 -
Business Management -
Finsia (Now Kaplan)Financial Services - Banking -
Marsden High SchoolHigher School Certificate -
Marsden High School1990 -
Higher SchoolDiploma Of
Frequently Asked Questions about David Sheppard
What company does David Sheppard work for?
David Sheppard works for Home Straight Financial Services
What is David Sheppard's role at the current company?
David Sheppard's current role is Director - Mortgage Broker.
What schools did David Sheppard attend?
David Sheppard attended Kaplan, Monash University, Monash University, Finsia (Now Kaplan), Marsden High School, Marsden High School, Higher School.
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David Sheppard
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David Sheppard
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