David Sherwin Email & Phone Number

Ask The Sherwins, LLC helps organizations achieve better outcomes from their product development efforts. This includes: -Advising founders and leaders, especially those at the early stage with a new product or service-Providing fractional support to help organizations define, design, and ship high-impact products and services-Helping organizations grow their user research, design, and product management capabilities-Crafting original high-impact training and thought leadership programs that cut through the AI noiseWe are the authors of the book Turning People Into Teams (Berrett-Koehler Publishers) and creators of the Teamwords card deck, both of which are used by thousands of teams to help them work better together.We've worked with early-stage startups to large-scale organizations to industry-leading consultancies, including Philips Oral Healthcare, Eventbrite, AT&T Design Technology, Google, Mozilla, MetaLab, Greater Good Studio, Purpose Project, Seasoned, Cognition Studios, Journey, RHR International, frog, and many others.

San Francisco, California, Us

Remote, Us

Over my two years at Designlab as a member of the senior leadership team, I worked with our staff to:• Complete a successful large-scale revision of UX Academy, including new instructional content, videos created in-house, and updated front-end templates built in React for our learning management system.• Program manage a data-driven revision of the instructional content and projects for the UX Academy Foundations short course.• Co-create the curriculum and write the core projects for Designlab’s new Data-Driven Design course, geared towards working product designers and design teams.• Establish multiple teams from the ground up with hiring of key managers and individual contributors.• Set up new systems and structure for portfolio- and program-level management for roadmap planning and work execution.

Remote, Us

Portland, Or, Us

I co-taught Design Methods and Design Deliverables semester-long classes with Mary Paynter Sherwin as part of PNCA's MFA in Collaborative Design/MA in Design Systems.

Copenhagen, Dk

For six years, I was a Faculty Member in the Interaction Design Programme (IDP) at CIID, which was ranked as one of the top 25 design schools in the world by Business Insider. With Mary Paynter Sherwin, we co-taught the following classes each year: Collaboration Practices for Interaction Designers, Reflection Week, and Mid-Term Reviews.Additionally, we co-taught the following courses as one-off classes in CIID's Summer School program and the IDP: Turning People into Teams, Happily Ever After: Storytelling Techniques in Interaction Design, Introduction to Interaction Design, and Designing for Disagreement.

San Francisco, California, Us

For three months, I led the design team for frog's San Francisco studio in an interim role. This included managing 17 designers and creative leaders, overseeing a variety of product and service design projects, contributing to pitching and winning new business opportunities, and other management responsibilities.

San Francisco, California, Us

In this role, I advised frog, a global product strategy and design firm, on social impact, education, organizational change, and other topics. Projects included advising the Precision Public Health Summit 2016, sponsored by UCSF, the Bill & Melinda Gates Foundation, and the White House.

San Francisco, California, Us

I served as an Interaction Design Director at frog design. Projects ranged from product and service research and development for Fortune 100 companies, to going zero to one with next-generation products for startup businesses, to leading detailed design of applications and large-scale systems. I also contributed to and delivered training programs for clients in design research, innovation practices, and using frog's Collective Action Toolkit.Along with project team leadership, I mentored studio talent, led new business pitches, directly brought in $XM+ new business opportunities year over year, and worked with a global team to shape frog's research and training capabilities.Clients included GE Energy, GE Transportation, UNICEF, Girl Effect, and Yodlee.

San Francisco, California, Us

As a Principal Designer at frog design, I conducted field research and other generative research methods to identify new product and service opportunities for our clients. From this research, I led teams to design new applications, services, and physical products, as well as create roadmaps and strategies that helped our clients to transform their businesses and drive in some cases $XXXM revenue growth.In addition to project work, I mentored studio talent, helped with new business pitches, and worked with a global team to help shape frog's global research practice and training programs across studios.

San Francisco, California, Us

I worked for two years as a Senior Interaction Designer in the Seattle studio of frog. My role and responsibilities included participating in and leading multidisciplinary teams in large-scale design research, user experience design, and product innovation programs for US and global clients. Research projects included a blend of qualitative and quantitative methods to identify market opportunities, develop new products and services, and improve the overall usefulness and usability of consumer and enterprise products across a variety of industries.

San Francisco, Ca, Us

In the MDes Graduate Program in Interaction Design, I taught a three-week full-time studio class in Story with Mary Paynter Sherwin. This hands-on class explored the role of storytelling in how we interact with others, and the ethics of using story as a tool in product and service design.

Sunnyvale, Ca, Us

I worked on design strategy and design management for LinkedIn Learning along with Principal Director Amanda Poray, from product inception to the beta launch. Shipping LinkedIn Learning required creating from the ground up a responsive web product, as well as companion iOS and Android apps that leveraged Lynda.com's learning content and all potential entry points into the product from other LinkedIn products (Feed, Jobs, Messaging).Along with managing the designers creating LinkedIn Learning, my team also helped to design and ship material improvements to Lynda.com such as:• A responsive redesign of the core learning experience• A new assessment feature on mobile, tablet, and responsive web, which was carried over to LinkedIn Learning• Learning Paths, which were carried over to LinkedIn Learning• New signup and login flows for the product• Lynda.com's Apple TV and Roku applications• A new design system for course and video thumbnails across Lynda.com and LinkedIn's 20k+ courses

Sunnyvale, Ca, Us

After LinkedIn's acquisition of Lynda.com, I continued to lead Lynda.com's product design team. Team accomplishments included completing a responsive redesign of Lynda.com, making updates to the logged-out user experience that materially impacted conversion by XX%, and helping with the integration of Lynda.com into the company as LinkedIn Learning.

Carpinteria, Ca, Us

In this role, I was responsible for Lynda.com's product design across platforms, building and leading a team of UX designers and researchers working in scrum/agile on a large range of product initiatives. I was a member of the company's leadership team and for a period of time oversaw product management for our web platform and search scrum teams. In May 2015, we were acquired by LinkedIn.

San Francisco, Ca, Us

Founding faculty member in the BFA in Interaction Design Program and member of the strategic advisory board. Taught a semester-long class for three years on the role of storytelling in user experience design. In 2014, our program was named the best academic user experience design program in the Design for Experience awards.

Seattle, Wa, Us

For two years, I was a Senior Art Director, UX Strategy at Worktank, a marketing consultancy that specialized in quality creative work across all media: digital, video, print, and integrated advertising. In my second year at Worktank, I assumed a new set of responsibilities, including the overall management of user research and IA/UX activities for all engagements across the agency.

I led design projects for a Seattle-based branding and marketing agency. Clients included Holland America Line, Microsoft Services, The Puccini Group, Child Care Resources, and others across the travel and leisure, high tech, hospitality, restaurant, and nonprofit verticals.

Seattle, Wa, Us

Graphic designer at largest direct marketing agency in the Pacific Northwest. Led projects for 20+ clients across the financial services, health care, telecommunications, and hospitality industries.

Designer for branding, marketing, and advertising projects at a boutique graphic design agency.

Riverdale, Maryland, Us

Editor and designer of The Writer's Chronicle magazine.